Exhibitors Herald (Jul-Sep 1922)

24 EXHIBITORS HERALD September 30, 1922 .MARTIN J. QUIGLEY PUBLISHER/ &> EDITOR Published every Wednesday by Martin J. Quigley. Editorial and Executive Offices: 417 South Dearborn street, Chicago, Illinois. (Telephone: Harrison 9248-9249.) New York Office: 1476 Broadway. (Telephone: Bryant 1368 and Bryant 5111.) I, os Angeles Office: 453 South Spring St., (Telephone 660-10.) All Editorial and Business Correspondence should be addressed to the Chicago Offices. Subscription Price: United States and Its Possessions, Mexico and Cuba, $3.00 a year; Canada, $4.50 a year; Foreign Countries (Postpaid), $5.00 a year. Single copy, 25 cents. Copyright, 1922. All Rights Reserved. Copyright throughout Great Britain and Colonies under the provision of the copyright act of 1911. Vol. XV September 30, 1922 No. 14 The Needed Relief In a recent address before a convention of exhibitors in Boston, Mr. Sydney S. Cohen touched a familiar key. He declared that present distribution arrangements must be changed so that the independent producer will have a better opportunity to market his product. This appears to us as another echo of what has been uttered repeatedly at exhibitor meetings for a long time. One thought back of these utterances is that independent product must be given a better chance; and certainly it should. But no upheaval in distribution arrangements is necessary to bring this about. Independent producers are having no trouble in getting competent exchanges to handle their product — and to put it out to the very best of the ability of the exchanges. The whole difficulty of the independent producer is in getting the exhibitor to play his pictures. Product and Source Exhibitors sometimes feel they are disposing of the independent producer question with finality when they declare that they are interested in product, irrespective of producer, whether he be independent or otherwise. That does not settle the question. Manifestly the exhibitor's interest is in the product but he also is interested in all the various circumstances surrounding his getting the product. It is also to be remembered that a free and open market is the ideal condition which offers the greatest hope of consistent advance in the quality of the product. The exhibitor instead of being interested only in product should also be interested in the source of product. He should not be expected to use independent product simply because it is independent; but if the quality is satisfactory and if price and other conditions are equitable he should lend his encouragement toward keeping in existence the greatest posssible number of sources of product. * * * Mr. Paul Brunet With the resignation of Mr. Paul Brunet from the presidency of Pathe Exchange, Inc., and his announced intention of resuming his residence in France, the American trade loses one of its most forceful and constructive figures. During his years of association with the Pathe organization in the United States Mr. Brunet established a record which has won for him a position of high estimation throughout the trade. Pathe is fortunate in retaining Mr. Brunet's membership on its board of directors and it is to be hoped that this official connection with the company will insure frequent visits to this countrv. Re -Takes J. R. M. IN THIS ISSUE OP SPECIAL INTEREST Review of "When Knighthood Was in Flower" by Martin J. Quigley. 30 Fall Announcement of Warner Brothers in Detail 57 NEWS OF THE WEEK Vaudeville Circuit President Bars "Cracks" at Industry 25 Distinguished Guests Present at Pola Negri Luncheon 26 Flinn Succeeds Yearsley as High Official of A. M. P. A 27 Theatre's Home Talent Picture Wins Wide Publicity 28 "Oliver Twist" Will Be Given Big Premiere 28 Spokane Theatre Week Goes Over with Record Publicity 29 Amicable Settlements Made in Theatre-Union Dispute 37 Kansas Censors Rule Against Cop Jokes and Prohibition Cracks .... 37 Hollywood Club Moves to Make City Home of Premieres 38 DEPARTMENTS Pictorial Section 31 The Week in New York 36 Money Making Ideas 38 The Theatre 39 Newspictures 47 Reviews 49 Public Rights League 61 Letters from Readers 62 Purely Personal 62 Topics of the Day 62 What the Picture Did for Me 63 With the Procession In Los Angeles 75 Theatre Equipment 77 Chicago Trade Events 80 Current Guide to Short Subjects ... 82 Weather! * * * What a lot of it we've had lately. * * * And such a variety. Hot, cold, medium, rain and shine. It's like one's friends at times. You know. Fair and cooler, when we've said something that peeved 'em. Then moderately^ windy at other times. * * * Barring Jokes See where they've added Hollywood jokes to the list of barred jokes on the vaudeville stage. With prohibition gags and the film colony gone, they might as well play nothing but dumb acts hereafter. • * * * More to Be Added Let's put some other gags on the list. For instance: The McConnick joke. The Blue jokes. The "Now-that-we-are-engaged" gag. The "Sheik" stunt. The "Who was that lady I seen yer with" wheeze. The "Goat without any nose" classic and the baldheaded guy who tries to get a laugh by throwing his hair out of his eyes. * * * "Walk a Mile for One" I see the leader of the Turks is "Mustava Kamel." Suppose this is a tie-up with a well-known cigaret planted by a wily press agent, or what? * * * Hercules Is Busy Where is the strong man who used to travel with the medicine show? He's making an honest living now posing for the Newspictures, Oswald. He breaks steel bars with his teeth and allows stevedores to place 800-pound rocks on his back and smash them with 16-pound sledges, yes, yes. He also supports six girls with his teeth. But we know one guy who supports six with his typewriter. * * * Press Agents By Dan E. Daily What an ungrateful lot the P. A.'s are! Here's a guy who isn't satisfied with being paid with "honeyed words" from a beautiful screen star. What does he want? Asks for regular dough. And grabs her trunks and the family jewels. Now she's holding conferences. With herself. And the P. A. is conferring with attorneys. And marking her telegrams Exhibit A and B. * * * "Didn't Mean Anything" See where they are scratching out the "obey" in the marriage ceremony. When are they going to cross out the other two? There's a lot of folks never knew what it meant anyway. * * * The girl who possesses nothing but "intoxicating beauty" and wins one of the beauty contests ought to be in demand by the Wets these days. * * * Again We Wonder Can it be the Western Union Telegraph company is opposing Henry Ford's buying Muscle Shoals because they don't want cheaper nitrates?