Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001239
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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September 30, 1922 EXHIBITORS HERALD 31 Film Neics in Pictures PICTORIAL SECTION of Exhibitors Herald Issue of September 30 Stories Told by the Camera "I'll tell the world (via radio) that 'The Secrets of Paris' is some picture," says Lew Cody who stars in this feature produced by C. C. Burr and Whitman Bennett. Florence and King Vidor with Baby Suzanne on the lawn of their Hollywood home. Florence Vidor will appear soon in Thomas H. Ince's "Skin Deep" for First National distribution. Arrangements are being made by Sol Lesser whereby Jackie Coogan will make personal appearances in several of the larger cities in conjunction with the roadshow presentation of "Oliver Twist." Motion picture directors do not always go outside the studio for their exteriors. Distance and previous usage of gardens, vistas and verandas on beautiful estates and other factors make studio exteriors advisable. Above are patio gardens of a California mountain home as prepared on the studio stage for a Paramount picture. Paramount pictures in which studio exteriors have been used to an advantage are "Beyond the Rocks," "To Have and to Hold," "The Prince Chap," "The Lost Romance," and a number of others.