Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001241
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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September 30, 1922 EXHIBITORS HERALD 33 Claire Windsor, Nigel Barrie, Claude Gillingwater, Stuart Holmes, Eleanor Boardman, Philo McCullough, Cyril Chadwick, Arthur Hoyt, Jean Hersholt, Aileen Pringle, Forrest Seabury, Edward McWade, Virginia Ruggles, William Humphrey, Brinsley Shaw, Edward Borman, Lucille Ricksen, Jack Curtis and Tom Guise. This picture is included among the productions scheduled for publication early in the new season. The sales department of American Releasing Corporation keeps in constant touch with production on Coast through Fred Gage, assistant sales manager, and William H. Jenner, Coast production representative. In the group standing are: Mr. Jenner, Mr. Graybill, Hampton Del Ruth, director of "The Marriage Chance" for American Releasing distribution. Seated: Mrs. Jenner, Mrs. Gage and Fred Gage. Picture taken on set for "The Marriage Chance." Edward Bowes, managing director, Capitol theatre, New York, announces that the contract of S. L. Rothafel, director of presentations, has been renewed "because of our admiration for his splendid work." rii A U„ -|tnn anJ his leading woman, Ruth Hiatt, when ^Sr^SrE^ 'JtSt StS — • — ' of Mermaid comedies. Mrs. Willard C. Patterson, nee Anna Eugene Aiken, publisher of "Weekly Film Review," whose marriage to the prominent Atlanta exhibitor was announced last week.