Exhibitors Herald (Jul-Sep 1922)

Page scan 0001243 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001243
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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September 30, 1922 EXHIBITORS HERALD Luncheon arranged by S. A. Shirley, district manager, and L. A. Rozelle, manager, of the Chicago Metro exchange, in honor of Mae Murray and her husband-director, Robert Z. Leonard. The two film notables were en route to the West Coast to produce "Coronation," another Tiffany picture for Metro distribution. Luncheon held at Blackstone hotel. Larry Semon, Vitagraph comedian, is an honest-to-goodness golf player notwithstanding his recent howling comedy under that title. One of his constant golfing companions in Los Angeles is Bobby Ross, high school golf sensation of Hollywood. Ross is the young man standing at the left in this picture. When King Baggot finished directing "Human Hearts" for Universal he could not resist the temptation to line up his company for this picture. Gertrude Claire stands beside House Peters, the star. The director is leaning on the camera. Mary Philbin stands with George Hackathorne. Director George Melford, Jacqueline Logan (right) and Lila Lee break into South Sea harmony during filming of Paramount's "Ebb Tide." Miss Logan has just been signed to a five year contract by Jesse L. Lasky to play leads as member of Paramount stock company.