Exhibitors Herald (Jul-Sep 1922)

38 EXHIBITORS HERALD September 30, 1922 Hollywood Club Moves to Make City Home of Premieres "Douglas Fairbanks in Robin Hood" Will Have Its Initial Presentation at New Grauman House (Special to Exhibitors Herald) LOS ANGELES, September 19. — Hollywood long has boasted of its position as the production capital of the industry. With that position firmly established its business men are out after honors as the home of photoplay premieres. T^OUGLAS FAIRBANKS' production, -*->^ "Douglas Fairbanks in Robin Hood," will have its international premiere in Hollywood as a result of a contract signed last Tuesday by Sid Grauman and the distinguished actor-producer. The Chamber of Commerce of Hollywood C. E. Toberman (left) witnessing the signature of Douglas Fairbanks to a contract giving Sid Grauman (center) "Douglas Fairbanks in Robin Hood" for a permiere presentation. was instrumental in bringing the deal to a successful conclusion, it being the initial move on the part of the Hollywood organization to make the motion picture producing center the home of premieres. Coincident with the announcement that "Robin Hood" had been obtained for its initial exhibition by Sid Grauman, the well-known manager issued a statement to the effect that the production would be shown for an indefinite period, probably twenty weeks or longer, in his magnificent new Hollywood theatre which is scheduled to open its doors to the public on or about October 18. The signing of the contract between Douglas Fairbanks and Sid Grauman was the occasion for an elaborate luncheon given on the stage at the Fairbanks studio, at which were present the noted star and members of his organization, members of the Hollywood Chamber of Commerce, Mr. Grauman, representatives of the daily press, trade journals and others. The luncheon table was set amid a scene of splendor within the cool shadows of the walls of the massive feudal castle wherein a great number of the episodes of "Robin Hood" were made. Fairbanks, Grauman and officials of the Hollywood Chamber made short speeches and the proverbial "good time was had by all." It is anticipated that the premiere of "Robin Hood" in Los Angeles will precede the New York showing of the production by several days. MONEY MAKING IDEAS Used Successfully by Up Their P atron age Which Have Been Exhibitors to Build By T. E. EDMUNDSON (Lyric theatre, Grangeville, Idaho) As a money making idea for exhibitors, especially in a small town, I submit the following: It is necessary that the exhibitor have a small kodak and he should know how to make slides. The process is very simple and interesting, once you get started. A photographer will give you the necessary instructions or you can get a book on slide making for 25 cents. After you get the hang of the thing, start out taking snap shots; any familiar character around town. Slip up occasionally and get a boy courting his girl, a woman putting out a wash, a man wiping dishes or milking a cow; in fact, their various occupations getting them unawares if possible ; a child on a horse, etc. ; alwavs get characters that are well known. Then make these shots up into slides and display three or tour at each change of program, and advertise. They all like it. Should the subject happen to have red hair, touch it up a little. Carry the kodak with you and keep snapping, but don't always have the plate exposed as you will waste too many. Only get the ones you intend to use. This is good for about two weeks. When the people begin to tire of it, lay off, and try it out again next year. I have had whole families get out of bed and come down to the show when a neighbor happened to call them up and stated that a member of the family was being exposed down at the "movie." Missouri Exhibitors To Meet Oct. 19-20 (Special to Exhibitors Herald) KANSAS CITY, MO., Sept. 18.— The dates for the semi-annual convention of the M. P. T. O. Missouri have been chosen, October 19 and r»0. The meeting place, however, depends upon a meeting of M. P. T. O. M. officials to be held about Tuesday. Several towns are bidding for the convention, which will be attended by President Sydney S. Cohen a n d w i d e 1 y known men of the Middle West. Although tin program for the Missouri convention has not yet been arranged, lower film rentals will be the object of discussion, according to Lawrence E. Goldman, counsel and secretary of the Missouri organization. Lawrence Goldman Paramount Will Erect Big Exchange in East (Special to Exhibitors Herald) NEW YORK. Sept. 19.— The erection of a film exchange, at a cost of $250,000 to be among the most complete of its kind in the country is planned by Famous-Players Lasky Corporation for property, acquired through its subsidiary, Attica Film Corporation, at 331 to 337 West Fortv-fourth street. Spokane .Theatre Week Goes Over with Record Publicity {Continued from page 29) Schaffer, Class A; Charles Packerwitz, Empress; O. W. Newton, Rialto, Hillyard; Major Laird and J. P. McGovern, American, and J. L. Johnston, First National Pictures and manager of the celebration. Blanche Sweet and John Bowers spent a few hours in Spokane during the week en route from Marcus, Wash., to Los Angeles. Miss Sweet gave a message over the Chronicle radiophone. Programs of All Theatres Participating Liberty — Mack Scnnett's "Crossroads of New Vork" (4 days); John M. Stahl's "The Song of Life" (3 days). Clemmer — Thomas Meighan in "If You Believe It, It's So" (4 days) ; Anita Stewart in "Rose o' the Sea" (3 days). Pantages— C harles Chaplin in "The Idle Class" (1 week) and vaudeville. Casino — Hobart Bosworth in "The Sea Lion" (all week). Class t A — Norma Talmadge in "Srailm' Through" (all week second run). Rex — "Last of the Mohicans" (3 days) ; "The Idol Dancer" (first run, 4 days). Lyric — Buck Jones in "Bar Nothing"; Bill Hart in "Sand"; Henry Walthall in "A Splendid Hazard" ; Wallace Reid in "Double Speed" ; "While New Vork Sleeps"; Katherine McDonald in "Trust Your Wife"; Tom Mix in "The Big Town Round-Up." Majestic — Tom Mix in "Sky High" (3 days'* ; "Unseen Forces'" (1 day); "Not Guilty" (1 day"; Marguerite Clark in "Scrambled Wines" (1 day) ; Constance Talmadge in "Dangerous Business' (1 day); Rodolph Valentino in "Moran of the Lady Letty" (1 day). Empress —"Heart of the North" (1 day); Constance Talmadge in "Lessons in Love" (2 days); Mildred Harris in "Old Dad" (2 days); Norma Talmadge in "Yes or No" (3 days). American — Ackerman & Harris vaudeville. Auditorium — Wesley Barry in "School Days."