Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001256
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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48 EXHIBITORS HERALD September 30, 1922 DIGES VPICTURES of fAeWEEK THE Fall season is in full swing. Many notable pictures are in the offing and this week's issue of the HERALD carries a review of the Cosmopolitan production "WHEN KNIGHTHOOD WAS IN FLOWER," the adaptation of Charles Major's popular work of fiction. It is Marion Davies' finest achievement and is a picture of tremendous beauty throughout. The production surpasses in beautiful sets, gorgeous costumes, and splendid acting, anything that this Company has ever attempted and few, if any, that have been produced by any other company. It was directed by Robert G. Vignola, who proves once and for all, that he is well qualified to handle big stories either costume or modern and put them over in a big way. The picture should have a wide appeal and its advertising possibilities are limitless. Another feature that will doubtless meet with instant success is Rupert Hughes' "REMEMBRANCE" to be issued soon by Goldwyn. It is a gripping story, full of pathos and with sufficient humor to sustain Mr. Hughes' reputation as a writer of excellent fiction. Claude Gillingwater, that fine old actor, has the leading role and he is ably assisted by a competent cast. It should prove a box office winner. — J. R. M. '•THE GHOST BREAKER" (Paramount) is Wallace Reid's latest. It is a romantic tale of America and Spain, of lost treasure and a pretty girl seeking the fortune. Paramount made this picture once before. This time it was directed by Alfred Green. "BURNING SANDS" (Paramount) is an exceptionally well produced melodrama of the desert, colorful, swift-moving and impressive. Milton Sills, Wanda Hawley, Jacqueline Logan and other well known play ers make up the excellent cast. It is seven reels in length. "WHITE SHOULDERS" (First National) presents the beautiful Katherine MacDonald in a story of the South, a society drama with an interesting plot and enhanced by excellent sets and good photography. It was directed by Tom Forman, and has Bryant Washburn in the cast. "LITTLE WILDCAT" (Vitagraph) is a sort of Cinderella story, with Alice Calhoun doing some of the best work of her screen career. It is a jumpy story, the action shifting from New York's East side to Fifth avenue, to the World War, and back again to America. Ramsey Wallace is the hero. "THE GIRL WHO RAN WILD" (Universal) starring Gladys Walton is an adaptation of "M'liss" Bret Hart's story of the West of years ago. It furnishes Miss Walton with an excellent vehicle and throughout it is well acted. A cheerful, brisk screen play that will hold the interest. "THE CRUSADER" (Fox) presents William Russell in a Western story of moderate interest. The story drags in spots although some of the long shots are very beautiful and the love interest well handled. A fair five reel feature suitable for the average audience. "THE LONG CHANCE" (Universal) is a Peter B. Kyne story well directed by Jack Conway and very well acted by Henry Walthall and Marjorie Daw. An original, interesting story that should please those seeking Western stories with a punch.