Exhibitors Herald (Jul-Sep 1922)

52 EXHIBITORS HERALD September 30, 1922 Trade Showing by Select Branches Introduce New Comedy Featuring Moore Select branches throughout the country are conducting private showings incident to the booking of "Love Is an Awful Thing," starring Owen Moore, Scene from "Love Is An Awful Thing" (Selznick) which has just been issued in the territory following its successful engagement at the Criterion theatre, New York City. Attesting the success of this latest Selznick special it is pointed out that it has already been booked in a number of the larger theatres in the country for early showing. Find Police Willing to Aid "In Name of Law" A few feet of film, a motion picture camera and cameraman continue to win huge amounts of publicity for "In the Name of the Law," the F. B. O. police drama. When the picture was shown at the Liberty theatre, Kansas City, recently, Hal Horn, F. B. O. exploiter, had no difficulty in interesting the police officials in the photoplay and persuading them ■ and their men to become movie actors for a part of the afternoon. The stunt was declared one of the most unusual seen in Kansas City. Effective tie-ups with police departments are reported in many cities by F. B. O. Garson to Produce Three Independent Productions Aside from his productions on the Metro contract, Harry Garson Productions will produce an entirely separate series of three big, independently made features, adaptations from works of well known authors. It is planned to sell this new series direct to exhibitors for an indefinite period, disregarding any other publication affiliations. The first of the series will be from the poem, "An Old Sweetheart of Mine," by James Whitcomb Riley. The film features Elliott Dexter. Artistic Lobby Displays Made for "Oliver Twist" "Oliver Twist," starring Jackie Coogan, boasts of a series of sets of lobby displays that have been pronounced by eastern film folk as among the finest ever offered the theatre owner. Each set consists of six life sized enlargements in color work and thick gold frames. They consist of star portraits and scenes from the Dickens film story. A set of these frames will accompany each "Oliver Twist" show if sent out in road-show form. "Remembrance" Will Be Published Oct. 8 First of New Goldwyn Films to Open at N. Y. Capitol Theatre Oct. 1 Goldwyn's production of "Remembrance," its new Rupert Hughes picture, and the first picture under the new policy of but twenty productions a year, is being booked rapidly in first run theatres. Advance Run on Coast The national publication date for "Remembrance" is October 8. In a few instances there will be pre-publication showings, notably at the Capitol theatre, New York, on October 1 and at the California theatre. Los Angeles, on September 24. Booked at Chicago Among the theatres booking "Remembrance" for October screening are Liberty, Kansas City, Mo.; Majestic, Tulsa, Okla.; Goddard, Sacramento, Cal. ; Colonial, Green Bay, Wis.; Grand, Mankato, Minn.; Colonial, Sioux Falls, S. D.; Garrick, Fargo, N. D.; Zelda, Duluth, Minn.; America, Colorado Springs, Colo.; Walnut, Cincinnati; Strand, Dayton, O.; Colonial, Columbus, O.; Colonial, Aberdeen, S. D.; Capitol, New York; America, Denver; America, Casper, Wyo.; Majestic, Jackson, Mich.; Dawn, Hillsdale, Mich.; Arcade, Charlotte. Mich.; Strand, Madison, Wis.; Chicago theatre, Chicago; Majestic, Kenosha, Wis.; Ft. Armstrong theatre, Rock Island, 111.; and the Palm, Pueblo, Colo. Theatre Audience Votes On New Trimble Picture A unique preview of the first of a series of two-reel special comedy dramas starring little Arthur Trimble was held at the Granada theatre, Hollywood, recently. The picture was shown at both evening performances and the patrons were asked to cast prepared ballots as to their individual preference. This is the first time, Question ! Question ! Do you like (he first issue of Do you like the first issue of the Film Chronicles entitled the Film Chronicles entitled "The Strange Adventure* "The Strange Adventure* of Prince Courageous"? of Prince Courageout"? Yes No The Ballot states Frederick G. Becker, producing director, that an entire audience was detailed as a jury. The vote showed ninety-five per cent of the combined audiences as being pleased with the first picture of the series, which will be marketed as "The Strange Adventures of Prince Courageous." Insurance Officials View Semon Comedies at Fair Larry Semon, Vitagrapb comedian, attended the Nebraska County Fair, at Lincoln. Not in person, but with three of his comedies, which were acquired for the occasion by the Bankers' Life Insurance Company of Lincoln. The three were "The Grocery Clerk," "The Star Boarder," and "The Simple Life." Universal Published Two Serials During September Universal is publishing in September two chapter plays, within two weeks of each other. They are "In the Days of Buffalo Bill" and "The Radio King," the Scene from "The Radio King" (Universal) first in eighteen chapters and the radio serial in ten chapters. "The Radio King" is called a closelyknit screen drama of rapid action and scientific marvels. Arrow Film Plays to Big Business at Its Premiere Arrow Film Corporation reports their new special production, "Night Life in Hollywood," opened to a record-breaking business at Wood's theatre, Atlantic City recently, where they were forced to stop selling tickets at 8 o'clock. This, it is pointed out, was in the face of strong opposition playing at the other Board Walk houses. David Starkman. managing director of Wood's, in a telegram to Arrow says: " 'Night Lite in Hollywood' played to jammed houses all day at dollar top in the face of strong opposition." Two Preferred Pictures Are Nearing Completion Producing units of Preferred Pictures are at work on the last stretches of two new pictures for distribution through the Al Lichtman Corporation. Tom Forman is at work on "Shadows." adapted from "Ching, Ching, Chinaman," and Gasnier is finishing "Thorns and Orange Blossoms," from the novel by Bertha M. Clay. "Shadows" will probably be published October 15. Its working title was "Ching, Ching, Chinaman." First National's Folio Describes New Picture First National's initial announcement of its 1922-23 "big time" pictures is embodied in an elaborate and handsomely finished folio called "The Great Selection," now ready for distribution. Twenty thousand copies of the folio have been printed, and a second edition is contemplated to meet demands. The for contains a synopsis of First National's, uctures, with names of stars and directors. Handles Cartoons Abroad "Aesop's Film Fables" are now being shown throughout Great Britain through Granger's Exclusive, Ltd., which control the cartoon subject for the British Isles.