Exhibitors Herald (Jul-Sep 1922)

September 30, 1922 EXHIBITORS HERALD 63 "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1922 You are especially invited to contribute regularly to this department. It is a co-operative service FOR THE BENEFIT OF EXHIBITORS. TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week what the picture did for the other fellow, thereby getting the only possible guide to box office values. Address "What The Picture Did For Me." EXHIBITORS HERALD. 417 S. Dearborn St., Chicago. American Releasing The Lying Truth, with a special cast. — A very good picture with an all star cast and a good story. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. Jan of the Big Snows, Cradle Buster, Belle of Alaska. — Just fair pictures. Nothing much to commend in any of them. — Majestic theatre, Reedsburg, Wis. Daring Dangers, with a special cast.— A fair Western that pleased. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. Shattered Idols, with Marguerite De La Motte. — Very good story. Good settings to satisfied patrons. Attendance fair on account of heat. No fault of picture.— W. M. Roob, Grand theatre. Port Washington, Wis. — Neighborhood patronage. The Mohican's Daughter, with a special cast. — Was a very good picture and stood up for two days. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. Destiny's Isle, with a special cast. — Not much of a picture. Story weak and lacks drawing power. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. The First Woman, with Mildred Harris. — One of the best little pictures of the year. It is well directed and well acted and a clever story. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. Associated Exhibitors Silas Marner, with a special cast—Well produced and pleased big majority. Story | A Director | Writes ■ Enclosed please find my sub j I scription for a year of "Ex g | hibitors Herald." I feel that j g this publication does the di jj 1 rector as much good as the ex 1 i hibitor. m jj In perusing the pages of g I "Exhibitors Herald" I always m 1 find something of exceptional jj g value to me as a director, g 1 either in your department of g 1 "What the Picture Did For | 1 Me" or in other portions of jj m your very worthy publication, g 1 E. MASON HOPPER. j of a bunch of "church members" taking care of affairs other than their own and the results of same.— W. P. Perry, Rialto theatre, Cheyenne Wells, Colo. — Small town patronage. The Road to London, with Bryant Washburn. — Good scenic and about three reels too long. Did not take in enough to pay expenses. — George Vaughan, Grand theatre, Dunnville, Ont., Can. — General patronage. F. B. O. The Call of Home, with a special cast. — This was well liked. The flood scene was especially thrilling. Had ever so many favorable comments. — W. L. Douglas, Strand theatre, Newman Grove, Neb. — Small town patronage. The Lure of the Jade, with Pauline Frederick. — Picture is good but I have yet to make money on Frederick. — Charles Lee Hyde. Grand theatre, Pierre, S. D. — Small town patronage. Queen of the Turf, with a special cast. Nothing to this one. Lay off it. You won't miss anything and you can get lots better. — Majestic theatre, Reedsburg, Wis. Gay and Devilish, with Doris May. — Fair. Doris May doesn't make a hit here. Pictures too light, nothing to them. — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Neighborhood patronage. Boy Crazy, with Doris May. — A dandy picture that drew and pleased. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. The Flame of Hellgate, with Beatrice Michelena.— This is a good story for a Western, but the action is somewhat slow. It leaves too much to guess at. Don't book it if your patronage likes real action in a Western — W. D. Webb, Star theatre, Corinth. Miss. — Neighborhood patronage. Billy Jim, with Fred Stone.— A good Western.— Charles Lee Hyde, Grand theatre, Pierre. S. B.— Small town patronage. First National Hurricane's Gal with Dorothy Phillips. A very good melodrama with plenty of action. The work of the players is exceptionally fine. Did only a fair weeks business, but it was the fault of conditions rather than the picture. Regular advertising only— Frank L. Browne, Liberty theatre, Long Beach. Cal.— General patronage. Sonny, with Richard Barthelmess. — A truly wonderful production and will please. Star's work good. While we did not lock them out on a three day run, it is a pleasure to show this kind of a picture, and will help put the picture theatres on their feet.— W. W. Booth, Strand and American theatres. Belle Plaine, la.— Neighborhood patronage. One Clear Call, with a special cast — A remarkable production. One of those really big pictures, the kind the patrons after seeing know that it is the finest picture he has ever seen. Henry Walthall, Milton Sills, Irene Rich and Claire Windsor do most satisfactory work and they all proved themselves as being fully capable of the part assigned to them. Business average three days. — W. H. Brenner. Cozy theatre, Winchester, Ind. — Neighborhood patronage. Rose o' the Sea, with Anita Stewart. — Did not go over. Story weak and a great deal like The Woman He Married.— Majestic theatre, Reedsburg. Wis. One Clear Call, with a special cast. — A real honest-to-goodness 100% picture, and a similar cast. Did a wonderful week's business. Used 200 teaser cards. (See "Theatre"). These were placed in all the big store windows (and not a pass was used either). Also put out 10-2S sheets, 100-1 sheets, 300 half sheets, tack cards and other regular advertising. Everyone agreed that the picture was a great one. — Frank L. Browne, Liberty theatre, Long Beach, Cal. — General patronage. Smilin' Through, with Norma Talmadge. — Best picture we ever had. Good crowds. — S. A. Hayman, Lyda theatre. Grand Island, Neb. — General patronage. A Question of Honor, with Anita Stewart. — Very good picture to satisfy patrons and good attendance. Let's have some more. — W. M. Roob, Grand theatre, Port Washington, Wis. — Neighborhood patronage. The Seventh Day, with Richard Barthelmess. — A fair program offering. Nothing great, however. If played after "Sonny," will go over in fine style. — W. W. Booth, Strand and American theatres. ^mminn? ' . ■ x-'*' | A Star j | Writes Enclosed please find my j 1 check for $3 for two years sub j} g scription to your valued paper. § ( My reason for subscribing is |j I because "What the Picture Did jj 1 For Me" is a valuable aid to I ■ the artist. This department, g ■ more than any other agency, 1 g enables the artist to get valu jj I able and constructive criti % 1 cisms from the public, trans || I mitted through the exhibitor, g COLLEEN MOORE. j