Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001274
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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66 EXHIBITORS HERALD September 30, 1922 Kansas City, Mo. — Neighborhood patronage. Perjury, with William Farnum. — Other exhibitors have knocked this picture so much that I was afraid to play it. Those that saw it seemed to like it. Hot weather kept them away and I lost money. Haven't made a dollar on Fox specials. — Marion Wilson, Happy Hour theatre, Chalmers, Ind. — Small town patronage. Over The Hill, with a special cast. — This one holds my house record. Wonderful picture and will please all classes. Had patrons that never saw a picture before.— Harry Holbolth, Liberty theatre, Marlette, Mich. — Neighborhood patronage. Footfalls, with a special cast. — Punk. Sometimes a picture goes well here when there are adverse reports on it elsewhere, but not so with this one. It ruined a good attendance that I had built up and now I have all the work to do over again. — H. L. Fox, Tokio theatre, Morehouse, Mo. — Neighborhood patronage. Sky High, with Tom Mix. — This one went over fine. Advertised Grand Canyon and filled the house. Made more money on this picture than I did on "Queen of Sheba," "Shame," "Thunderclap" and "Perjury" put together. Mix gets the business here. — Marion Wilson, Happy Hour theatre, Chalmers, Ind. — Small town patronage. After Your Own Heart, with Tom Mix. — This is O. K. Tom can act in the parlor and roll tea carts as well as ride a horse. I enjoy him as much as the youngsters do. — Mrs. Lola Bell, Queen theatre, Lonoke, Ark. — Neighborhood patronage. The Primal Law, with Dustin Farnum. — Well liked by all. Most all Fox pictures that I have shown except "Gleam o' Dawn," John Gilbert, well received. — M. Oppenheim, LaFayette theatre, New Orleans, La. — Transient patronage. Up and Going, with Tom Mix. — The worst Tom Mix I ever saw. Mix is getting worse every day. Last two pictures were rotten. — E. S. Sutter, Columbia theatre, Kansas City, Mo. — Neighborhood patronage. Queen of Sheba, with Betty Blythe — A great picture. Played it during recent hot spell. The queen was the only one dressed for the occasion and at times I thought she was sweating just a little. Played this two nights and lost money. Weather was so hot, didn't blame them for not coming. — Marion Wilson, Happy Hour theatre, Chalmers, Ind. — Small town patronage. Jackie, with Shirley Mason. — Good comments and good business. Never heard a grumble. Shirley takes well here. — W. L. Douglas, Strand theatre, Newman Grove, Neb. — Small town patronage. Bar Nothing, with .Charles Jones. — Very good. Jones is a star well liked. Fox will begin on increase for Jones next year. That is the system. — L. L Connor, Victory theatre, Cambridge, N. Y. — Neighborhood patronage. Desert Blossoms, with William Russell. — Substituted this for another picture. No comments, good or bad. Attendance was poor. Just about broke even. Russell not known here. — Marion Wilson, Happy Hour theatre, Chalmers, Ind. — Small town patronage. Hickville to Broadway, with Eileen Percy. — The usual Percy stuff. Why don't they give her better stories? This one isn't as bad as some of them. — W. L. Douglas, Strand theatre, Newman Grove, Neb.— Small town patronage. Goldwyn When Romance Rides, with a special cast. — Very good picture and my patrons told me so. Semi-western that will please and draw. I never let a Zane Grey get away from me. Drew good. — W. Thiel, Gem theatre, Pigeon, Mich — Neighborhood patronage. Watch Your Step, with Cullen Landis — This is a good one. Don't be afraid to advertise it. It will please, Cullen is fine, also his partner. Some good comedy. — Ralph R. Gribble, Grand theatre, New Hamburg, Ont., Can. — Neighborhood patronage. The Flame of the Desert, with a special cast. — Good picture, but not liked by majority.— Imperial theatre, Imperial, Neb. — Neighborhood patronage. The Girl With The Jazz Heart, with Madge Kennedy. — Give me some more like this one and I'll have everyone coming to see them. Great! — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Neighborhood patronage. Beating The Game, with Tom Moore. — Fair, picture. The audience well pleased. Business only fair. — George Vaughan. Grand theatre, Dunnville, Ont., Can. — General patronage. Bunty Pulls the Strings, with a special cast. — I saw all of this picture. My patrons said it was just seven reels of film wasted. — C. H. Simpson, Princess theatre, Millen, Ga. — General patronage. Don't Neglect Your Wife, with a special cast. — Only a fair picture. Poor business. Can't recommend it. Will not draw. — George Vaughan, Grand theatre, Dunnville, Ont., Can. — General patronage. The Old Nest, with a special cast. — ■ Can say it is the best thing ever shown in Hill City. Had a good crowd. Was liked by all. Every exhibitor should run it. — Welty & Son, Mid-way theatre, Hill City, Kan. — General patronage. Beating The Game, with Tom Moore. — ■ Another of Moore's good ones, clean comedy drama. The most rabid reformer couldn't find any fault with, and it has a moral. — Ralph R. Gribble, Grand theatre, New Hamburg, Ont., Can. — Neighborhood patronage. It's A Great Life, with a special cast. — Say how they fell for this one. Everyone said it was great.— S. G. Ihde, Photoplay theatre, Ashland, Kan. — Neighborhood patronage. The Song of The Soul, with Vivian Martin. — Fair picture. Did not draw. Quite a few walked out on it. Don't play it. — George Vaughan, Grand theatre, Dunnville, Ont., Can. — General patronage. The Song of The Soul, with Vivian Martin. — Punk. Patrons said, "Too much love stuff." Couldn't please 'em with it at all. — S. G. Ihde, Photoplay theatre, Ashland, Kan — Neighborhood patronage. An Unwilling Hero, with Will Rogers. — Bill Rogers is well liked here. This picture, while not as good as some, pleased the majority. — P. J. Burford, Princess theatre, Doniphan, Mo. — Neighborhood patronage. Hodkinson Cameron of The Royal Mounted, with a special cast. — This one went over good with me and I personally recommend it to everyone. — E. Saunders, Saunders theatre, Harvard, 111.— General patronage. Rip Van Winkle, with Thomas Jefferson.— Drew well and pleased. It has a tendency to draw out more of the children and with them some of the grownups who stay at home. — H. A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. East Lynne, with a special cast. — Simple story that went over good and pleased my patrons. Drew good. — B. R. Goretski, Neptune theatre, Port Austin, Mich. — Neighborhood patronage. The Light In The Clearing, with a special cast. — Cannot give this a very good report. Too long; seven reels. Six people left on the sixth reel, only had thirty adults in. Poorest Hodkinson I've seen. Most are good. — Ralph R. Gribble, Grand theatre, New Hamburg, Ont., Can. — Neighborhood patronage. Cameron of the Royal Mounted, with a special cast. — A-l Mounted Police story. Good business. Should please all western fans. — E. S. Sutter, Columbia theatre, Kansas City, Mo. — Neighborhood patronage. Lavender and Old Lace, with a special cast. — This one drew the women and a Scene from the Associated Exhibitors feature, "When Husbands Deceive," starring Leah Baird.