Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001275
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

September 30, 1922 EXHIBITORS HERALD 67 few men. All that saw it well pleased. Xot ver}' good puller. — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Neighborhood patronage. Sex, with Louise Glaum. — Ran this one Saturday night and you could hear a pin drop any time through the seven reels. Very interesting and wonderful picture. Had a packed house and many comments. — Imperial theatre, Imperial, Neb. — Neighborhood patronage. The Man of the Forest, with Robert McKim. — Sure drew well. Our first Zane Grey and sure glad we are to run the others. — Welty & Son, Midway theatre, Hill City, Kan. — General patronage. Metro Kisses, with Alice Lake. — Did fair business, but the picture pleased those attending.— William Noble, New Folly theatre, Oklahoma City, Okla. — General patronage. Turn to the Right, with a special cast. — This is a good one. Should be shown in every theatre. Will please any class. Metro prints are always in good shape. — H. G. Schmidt, Palace theatre, Long Pine, Neb. — Neighborhood patronage. The Fourteenth Lover, Glass Houses, Seeing Is Believing, with Viola Dana. — Best three Dana pictures among recent releases. — Dan Conners, Pipers Opera House, Virginia City, Nev. — General patronage. The Right That Failed, with Bert Lytell. — A good prize fight picture that pleased all who saw it. — H. G. Stettmund, Jr., Odeon theatre, Chandler, Okla. — General patronage. Alias Lady Fingers, with Bert Lytell. A fair program picture that ought to please any audience. Acting of old lady and Bert Lytell both good. — P. S. Stallings, Majestic theatre, Bowie, Tex. — ■ Small town patronage. The Last Card, with May Allison. — They liked it.— J. J. R. McLaughlin, Jim's theatre, Poland, N. Y. — Neighborhood patronage. Life's Darn Funny, with Viola Dana. — It's also darn funny why they cannot give this clever actress a subject worthy of her talents. Her acting was splendid, but that is all there is to the picture. Poorest Dana I've seen. — Ralph R. Gribble, Grand theatre, New Hamburg, Ont., Can. — Neighborhood patronage. Peacock Alley, with Mae Murray.— illlllllllllM | From 1 I am attaching my check g 1 which is to cover a two-year | | subscription to the "Herald." j | I am a little late with this, j | but please do not pass me up j | on the September issue of the | I "Box Office Record" or I will | I have to close up sure, jj Assuring you that I think J 1 your publication is the back g I bone of my business today g 1 and with best wishes for your g jj continued success, I am A. W. JACKSON, Liberty theatre, l Atlanta, Tex. 1 Good business. Picture went well. Pleased 90%. "Print in excellent shape.— P. E. Doe, Electric theatre, Arcadia, Neb. — Neighborhood patronage. Stronger Than Death, with Nazimova. — This is very old, but it is good. I have gone back and picked up several old ones this summer and showed them at regular admission price. They have been liked better than some newer program pictures. We had Buster Keaton on the same bill in "Convict 33," so the two made a strong attraction without a heavy film rental and we made money. — A. N. Miles, Eminence theatre. Eminence, Ky. — Small town patronage. Peacock Alley, with Mae Murray — Here's a picture that will please all. The best Mae Murrav ever made. A money getter. Play it.— J. S. Wasserman, Rialto theatre, Pecos, Tex. — Neighborhood patronage. Paramount Paramount Week— The Affairs of Anatol, a Cecil B. DeMille productionPatrons disappointed, to waste all those stars in such a mediocre picture. Tuesday and Wednesday very hot. Thursday and Friday heaviest electric storm of the year. Saturday rainy. Oh boys, isn't it a grand and glorious feeling when everything goes out and nothing comes in? — W. M. Roob, Grand theatre, Port Washington, Wis. — Neighborhood patronage. Nice People, with a special cast. — Box office "draft" to this one and pleased all who saw it. Bv far Daniels' best vehicle. She sure puts the snap in this one. Big rental, but it gets them in and it takes entertainment these days to make them satisfied. We are for you, Bebe, keep it up. — P. E. Morris, Regent theatre, Cleveland, Miss. — Neighborhood patronage. Nice People, with a special cast. — Consider this as one of the best box office attractions of the year, and must say William DeMille is there with the goods. — Princess theatre, Roxboro, N. C. — Neighborhood patronage. Beyond The Rocks, with Gloria Swanson and Rodolph Valentino. — Played three days in the hottest weather this season and packed them in. Good story and stars draw like mustard plaster. — Wm. Ormsby, Lincoln theatre, Owosso, Mich. — Neighborhood patronage. North of The Rio Grande, with Jack Holt and Bebe Daniels. — Good picture. Good drawing card. Will make you money. — J. E. Courter, Courter theatre, Gallatin, Mo. — Neighborhood patronage. The Dictator, with Wallace Reid.— The enthusiasm of large audiences throughout the week was faithfully mirrored in the receipts, which were unusually large. — William Noble, Rialto theatre, Oklahoma City, Okla. — General patronage. The Dictator, with Wallace Reid. — Reid is showing his age, but still popular with the ladies. Walter Long as chauffeur ran away with the picture. A picture that will please the very hardest boiled and the last two reels are a riot of excitement and laughs. — P. E. Morris, Regent theatre. Cleveland, Miss. — Neighborhood patronage. Her Gilded Cage, with Gloria Swanson. — Drew large pleased business. Exploitation, unusual newspaper advertising, street car, bill boards and attractive lobby. Patrons attending presented with cards, which when punched, entitled the holder to a set of Picture Actresses. — William Noble, Capitol theatre, Oklahoma City, Okla. — General patronage. Enchantment, with Marion Davies. — As a special production this one is a frost. | From | Indiana g We are very sorry that we 1 g overlooked our subscription J for the "Herald." We wouldn't 1 I miss the "Box Office Record" 1 J for anything, and are sending jj 1 our check at once for renewal of subscription. 1 We could not be without the | "Herald." SMITH & BEARD, Lyric theatre, j§ Waterloo, Ind. pJiiiiiiniiiiiiiiiiiiiiiMiB You can get by on it as a program picture if you don't boost it too much. — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Neighborhood patronage. Across the Continent, with Wallace Reid. — One of Reid's best. Played it two days. — Maurice & Earnest, Beekman theatre, Dundee. N. Y. — Small town patronage. Moran of the Lady Letty, with Dorothy Dalton. — A good Saturday show. Pleased. — K. J. Uglow, Strand theatre, Whitewater, Wis. Over the Border, with Betty Compson. Best Mounted Police film shown yet. Good, plausible story with marvelous snow scenes. Just the sort for sultry nights. Pleased a Saturday crowd and got a few high brows out to see Betty. She is fascinating to watch. — P. E. Morris, Regent theatre, Cleveland, Miss. — Neighborhood patronage. A Bachelor Daddy, with Thomas Meighan. — 100% attraction. One you will be proud to show your patrons. — Maurice & Earnest, Beekman theatre, Dundee, N. Y. — Small town patronage. Her Own Money, with Ethel Clayton. — Typical Ethel Clayton picture, equally as good as the rest. Ethel is a favorite here. — Horn & Morgan, Star theatre, Hay Springs. Neb. — Small town patronage. Boomerang Bill, with Lionel Barrymore. — Very good. Almost too high class for the average small town audience. — Clark & Edwards. Palace theatre, Ashlaud, O. — Neighborhood patronage. Fool's Paradise, a Cecil B. DeMille production. — Good. People like it. Good business. Don't be afraid of the name. Go strong on it. — E. E. Divinia, Opera House, Breckenridge, Mo. Across the Continent, with Wallace Reid. — Good picture, clean and interesting with thrills and comedy. Very good.— Majestic theatre, Recdsburg, Wis. The Ordeal, with Agnes Ayres. — Pleases the women and no kicks froir the men. Ayres deserving of bette* stories. Just a program picture withou much box office "draft." — P. E. Morris, Regent theatre, Cleveland, Miss. — Neighborhood patronage. Mistress of The World, with a special cast. — Kept my weakest night, which is Wednesday during August, making a profit. Could have used a few more. Dropped ten dollars a night, just as soon as I finished it. — Star theatre, Sandusky, Mich. — Neighborhood patronage. Is Matrimony a Failure, with a special cast. — A fine picture. Good clean comedy. A picture that they all like to see. Book