Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001277
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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September 30, 1922 E X H I B I TO RS II E RALD 69 boost it too big. A good program picture.— E. E. Divinia, Opera House, Breckenridge, Mo. The Conquest of Canaan, with Thomas Meighan. — Excellent. Best Meighan we have used for some time. Meighan, however, is slipping as a drawing card. — S. G. Hide, Photoplay theatre, Ashland, Kan. — Neighborhood patronage. Too Much Speed, with Wallace Reid. — Very interesting picture. The racing scenes are good, and lots of racing. The supporting cast is an A-l. — W. P. Perry, Rialto theatre, Cheyenne Wells, Colo. — Small town patronage. Sacred and Profane Love, with Elsie Ferguson. — A drama which was well liked by large majority. Acting, photography and scenery good. — W. P. Perry, Rialto theatre, Cheyenne Wells, Colo.— Small town patronage. The Faith Healer, with Milton Sills.— A good picture. Pleased 90%. Acting good. Rather unusual story. Will make you money. — E. E. Divinia, Opera House, Breckenridge, Mo. Fool's Paradise, a Cecil B. DeMille production.— Fully up to all the good reports in the Herald. Didn't hear a single adverse criticism. Fair business, everything considered.— E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. The Hell Diggers, with Wallace Reid. — Very good. Reid always gets in the money for me and this one no exception. Pleased 80 per cent. — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Neighborhood patronage. The Sheik, with Rodolph Valentino. — The best money maker I ever played. Title and star draws. Played five days in a 250 seat house. — Joe Dabek, Senate theatre, Saginaw, Mich. — Neighborhood patronage. The Law and the Woman, with Betty Compson. — As good a mystery drama as we have had in some time. No fault to find with the picture from any angle. Drew only average business, but pleased. — E. L. Franck, Oasis theatre, Ajo, Ariz. — Neighborhood patronage. The Idol of the North, with a special cast. — A real good strong Western picture with a strong atmosphere. Really would not advise anyone to book it, while I got by all O. K.— J. W. Boatwright, Radio theatre. Ozark. Mo.— Neighborhood patronage. Beyond, with Ethel Clayton. — One of the most pleasing program pictures in some time. Patrons spoke highly. Good clean drama. Drew good. — Glen B. Cline, Lincoln theatre, Arion, Mich. — Neighborhood patronage. The Whistle, with William S. Hart. — Excellent. Different than Hart's usual style but pleased 'em. — S. G. Ihde, Photo shland, Kan. — Neighborly a he Woman, with Betty good. Held interest to e & Earnest, Beekman N. Y. — Small town pat play theat hood patroP1 The Law Compson. — > the end. — Ma theatre, Dundo ronage. Fool's Paradise, a Cecil B. DeMille production.— Very good picture and one that should please all classes. Star draws and a good title. Three's and the photos are good. Drew fair. — E. L. Booth, Columbia theatre, Flirt, Mich. — Neighborhood patronage. with William S. HOOT GIBSON and Edna Murphy in a scene from "The Galloping Kid," Hoot plays "chaperone" to a beautiful country girl. in which The Testing Block, Hart. — Good^1 but some drawn out. Hart will not draw here.— L. L. Connor, Vic tory theatre, Cambridge, N. Y. — Neighborhood patronage Travelin' On, with William S. Hart. — Hart isn't improving any. Draws fairly well. — K. J. Uglow, Strand theatre, Whitewater, Wis. Three Word Brand, with William S. Hart. — Packed them in, in fact a larger crowd than on our opening. Better than any of the recent ones. Many good comments.— F. C. Phillips, Broadway theatre, Flint, Mich. — Neighborhood patronage. Saturday Night, a Cecil B. DeMille production.— A good one. Pleased 95%. Did a poor business account of weather. If you buy this one right it will make you money. — E. E. Divinia, Opera House, Breckenridge, Mo. Too Much Speed, with Wallace Reid. — Awful good picture and one of star's best. Theodore Roberts packs a big punch also. Patrons were well pleased. Drew fair in hot weather. — W. H. Parkinson, Avenue theatre, Bay City, Mich. — Neighborhood patronage. One Glorious Day, with Will Rogers. — Don't believe we ever had such varied opinions on any picture before. Photography fine. Story quite gruesome. — Horn & Morgan, Star theatre, Hay Springs, Neb. — Small town patronage. The Sheik, with Rodolph Valentino — A winner. Go strong on advertising this one and it will make you money. Better than the book. — E. E. Divinia, Opera House, Breckenridge, Mo. Sand, with William S. Hart. — A good picture and pleased my patrons. Lot of action. Drew good. — R. H. Hursh, Family theatre, Coleman, Mich — Neighborhood patronage. Rent Free, with Wallace Reid. — This would have been a fine picture with Harrison Ford, but to see Wally Reid in an indoor picture of this type does not seem right. Picture pleased generally. — Horn & Morgan, Star theatre. Hay Springs, Neb. — Small town patronage. Forever, with Wallace Reid. — Did not draw. Personally thought it a fine picture, but did not appeal to my patrons. — E. E. Divinia, Opera House, Breckenridge, Mo. Behold My Wife, with Mabel Julienne Scott. — Here is a feature that will hold interest all the way through the seven reels. The continuity is fine and as the story is laid in the Hudson Bay country in the North and among the swells in England, it should satisfy all classes. Mabel Julienne Scott is entitled to have her name set in big type on the 24 sheet. — T. E. Edmundson, Lyric theatre, Grangeville, Ida. — General patronage. Forever, a William DeMille production. — Excellent business. Too much cannot be said in praise of the wonderful acting in this beautiful picture. It certainly surpasses anything Wallace Reid or Elsie Ferguson have ever done before. — P. E. Doe, Electric theatre, Arcadia, Neb. — Neighborhood patronage. The Frisky Mrs. Johnson, with Billie Burke. — If you want your patrons to see all of this feature, turn the key in the door when you get them in. I neglected to take this precaution, and as a result all I had in the house when the show was over was the janitor and his dog. — T. E. Edmundson, Lyric theatre, Grangeville, Ida. — General patronage. A Wise Fool, with a special cast. — A mighty good picture. Lots of comments. Pleased a small crowd. It sure is hard to get by. — J. W. Boatwright, Radio theatre, Ozark, Mo. — Neighborhood patronage. The Charm School, with Wallace Reid. — One man said "I like a fool picture like that," and from the way it pulled I think a lot of other people liked it too. It is a welcome change from Rcid's auto stories, and drew better than anything we have had of Reid's for over a year. — A. N. Miles, Eminence theatre, Eminence. K. — Small town patronage. The Sheik, with Rodolph Valentino. — We did not realize the drawing power of this picture until the close of the second night. Everybody seems to have read the book or knew the story and everybody came. The were not disappointed.— Horn & Morgan, Star theatre. Hay Springs, Neb. — Small town patronage.