Exhibitors Herald (Jul-Sep 1922)

Record Details:

Title:
Exhibitors Herald
Date:
Jul-Sep 1922
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jul-Sep 1922)
Leaf #:
0001279
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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September 30, 1922 EXHIBITORS HERALD 71 A. Larson, Majestic theatre, Oakland, Neb. — Small town patronage. Headin' West, with Hoot Gibson. — I consider it my bounden duty to advise you to play this picture if you can get by with a western. — E. Saunders, Saunders theatre, Harvard, 111. — General pati onage. The Trap, with Lon Chaney. — A very fine picture. Star is fine and story is good, though not enough comedy for a complete show and should be shown with a^ comedy to balance the program. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. The Fire Eater, with Hoot Gibson, — This was Hoot's first appearance here and this picture pleased the majority of my patrons. Westerns always go good here. They want to see some action. — Marion Wilson, Happy Hour theatre, Chalmers, Ind. — Small town patronage. Hitching Posts, with Frank Mayo. — Good picture, Mayo well liked here. — L. B. Greenhaw, Strand theatre, Leslie, Ark. — Small town patronage. The Millionaire, with Herbert Rawlinson. — Good program picture. Pleased 90 per cent. — H. H. Burden, Mirage theatre, Axtell, Neb. — Neighborhood patronage. Dr. Jim, with Frank Mayo. — My patrons liked this picture. Mayo always popular here. — Marion Wilson, Happy Hour theatre, Chalmers, Ind. — Small town patronage. The Scrapper, with Herbert Rawlinson. — A good little picture. — Charles Lee Hyde, Grand theatre, Pierre, S. D. — Small town patronage. Sure Fire, with Hoot Gibson. — Hoot goes over good for all red blooded Americans. The lounge lizzards don't like him very well. Not enough vamp stuff to suit them. — H. H. Burden, Mirage theatre, Axtell, Neb. — Neighborhood patronage. Her Night of Nights, with Marie Prevost. — Good. — S. A. Hayman, Lyda theatre, Grand Island, Neb. — General patronage. Second Hand Rose, with Gladys Walton.— We bought it as a special, and while it was a mighty good picture, it was not as good as some of her former releases. They should sell it as a regular program picture. I am glad we did not raise prices on it, or we would have had a kick. Wonder when we are going to have another one like Pink Tights? — R. Ross Rile}-, Wigwam theatre, Oberlin, Kan. Second Hand Rose, with Gladys Walton.— A very entertaining picture and especially good for foreign neighborhoods. The photos are the best. Drew very good. — A. Ersman, Richard theatre, Flint, Mich. — Neighborhood patronage. The Trouper, with Gladys Walton. — Good title. Carries the picture. Star is good, but doesn't have a chance. — L. L. Connor, Victory theatre, Cambridge, N. Y. — Neighborhood patronage. The Trouper, with Gladys Walton. — Pretty good. — S. A. Hayman, Lyda theatre, Grand Island, Neb. — General patronage. Outside the Law, with Priscilla Dean. — Second run on this one. It is a good picture. Pleased those who saw it. Too much society stuff for my house. Lost money on it. Could not get them in. One day showing. — William Thacher, Royal theatre, Salina, Kan. Conflict, with Priscilla Dean. — The best picture this Summer. You can't go wrong if you play Priscilla Dean. Plenty of action and beautiful scenery. (Pulled a special advertising stunt on this one. Will send you cut.) — W. R. Thompson, New Holland theatre, New Holland, Ga. Wild Honey, with Priscilla Dean. — Some picture, and patrons thought so too. Drew a good crowd for two days and my competition was a county fair at Bad Axe — Neale Clifford, Regent theatre, Dickerville, Mich. — Neighborhood patronage. The Man Under Cover, with Herbert Rawlinson. — The author is a good one. and it is too bad he is a lifer. Made a fine photoplay, and you all know Rawlinson.— R. Ross Riley, Wigwam theatre, Oberlin, Kan. The Rage of Paris, with Miss du Pont. ■ — A good clean picture that pleased my patrons. Some stayed for the second show. The threes are the best paper. Title drew good. — W. E. Madill, Crystal theatre, Chesaning, Mich. — Neighborhood patronage. Afraid to Fight, with Frank Mayo.— Very good.— S. A. Hayman, Lyda theatre, Grand Island, Neb. — General patronage. The Trap, with Lon Chaney. — A poor picture with no action. Just an ordinary program picture. A million dollar title and a good star but Oh My! what a piece of cheese. — E. S. Sutter, Columbia theatre, Kansas City, Mo. — Neighborhood patronage. The Wise Kid and The Guttersnipe, with Gladys Walton. — They like this kid in anything, especially a bathing suit. I don't blame them. Play these pictures and nearly anything else Universal has. Their stuff is all O.K. Sometimes you get one in bad condition, but we get that all over. — M. Oppenheim, Lafayette theatre, New Orleans, La. — Transient patronage. The Trouper, with Gladys Walton. — Good. Most all Walton pictures are good. —J. W. Andresen, Rialto theatre, Cozad. Neb. — Neighborhood patronage. The Bear Cat, with Hoot Gibson. — ''Bear Cat" is right. This boy is a good one and his pictures are sure fire every time. Wish they released more of them. — R. Ross Riley, Wigwam theatre, Oberlin, Kan. Tiger True, with Frank Mayo. — Drew well and pleased the audience. — C. E. Hopkins, The Hopkins theatre, Cotter, Ark. — Small town patronage. Conflict, with Priscilla Dean. — This is a very good, well acted drama of the North woods. The action is fast, especially at the close of the picture. — Horn & Morgan, Star theatre, Hay Springs, Neb. — Small town patronage. Vitagraph My W*ld Irish Rose, with a special cast. — A splendid production. Stood them up three nights and had to hold over in order to accommodate crowds. Played against strongest kind of opposition. "Monte Cristo" included, but it didn't matter. Book this one and clean up. — King Bros., Crown theatre, Mobile, Ala. — Transient patronage. No Defense, with William Duncan. —