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FOREWORD
PARAMOU NT herewith makes its regular semi-annual announcement of its product — definitely fixed and set for release in the coming six months. The task has been a tremendous one of bettering the picture values and of topping the boxoffice power of Paramount's first half-year's releases, the "Famous 41" — such pictures as-"Manslaughter, " "Blood and Sand, rhe Old Homestead," "To Have and To Hold, " "The Young Rajah," "Nice People," "The Impossible Mrs. BeHew," "Kick In," — to mention only a few of Paramount s big releases of the past few months.
I sincerely feel, however, that this task has been accomplished. I believe that the new pictures herein described will be found of even greater money-making proportions for exhibitors than the best of the "Famous 41
The selection of stories, the choosing of strong casts, the assignments of famous directors, the elaborate details of luxurious production, the popularity of Paramount stars — all has been combined w ith one thought in mind — to make the finest pictures the screen can produce. Not art for art's sake alone, but box-office value as well.
Certain it is that there has been no effort or money spared to make these "Super 39," the greatest pictures Paramount has ever released.
/ Pledge
SIX months ago we issued the Paramount Booklet In that Booklet we listed forty-one pictures— the most sw eeping promise ever made to the exhibitors of America. In the front of the book, nailed down in black and white, I pledged my word that this group of forty-one Paramount Pictures would be immeasurably better than any like number of pictures ever produced before.
The performance of that pledge — its performance to the last letter — is recorded in the boxoffice of every theatre that has played or is playing the "Famous 41 ."
But we cannot rest there — this swiftly moving business will not let us. So I make this new pledge:
Just as this "Famous 41 outstripped all previous records so this second group of Paramount Pictures w ill be better than the first — better collectively, better individually.
And, just as I kept my last pledge, so I know I will keep this pledge, too; for back of me, alert, untiring, resourceful, is the great Production Department of the Famous Players-Lasky Corporation, better organized than ever before, functioning like a machine and manned by the greatest organization of picture producers ever grouped in one company.
Each member of this organization — directors, writers, stars, leading players, executives, studio employees — is keenly alive to the importance and magnitude of our task. Each has pledged me his unswerving support and loyalty, and each one knows, as I know, that with "Paramount s "Super 39" we shall exceed our promise in this, our greatest w ork and greatest opportunity.
PACE »