Exhibitors Herald (Dec 1922 - Mar 1923)

ebruary 3, 1923 EXHIBITORS HERALD 59 HEATREGOERS soon will have an opportunity to see Pola Negri in another of her foreign-made productions. This time it is "Mad Love," which Goldwyn will distribute. Three dramatic scenes from the attraction are presented herewith. : : : <Ihe FILM MART : : : : Production Progress Distrib u tion Ne zvs : Warner Brothers : : :DNEY FRANKLIN, who directed "Brass" for Warner Brothers and who ndled the megaphone on "East Is est" with Constance Talmadge and ;milin' Through" with Norma Taladge, has been signed for a number of ars by the Warner organization, to oduce under the supervision of Harry ipf. + + + ECORDS FOR A period of four years were shattered at the Beacon and Modn theatres, Boston, by "The Beautiful d Damned," according to Warner •others. Marie Prevost is one of a iraber of stars in this feature. + + + DPHER PRAIRIE was represented by 500 persons at the Warner studios r the first scene filmed in the producj>n of Sinclair Lewis' popular novel, jlain Street." Harry Beaumont is dieting. Monte Blue is Dr. Kennicott Id Florence Vidor is playing Carol. + + + iE BIG FLOAT of Warner Brothers advertising its attractions is doing rvice on its tour. It is now equipped th a radio and is giving concerts on ominent corners in various cities. + + + EW ELECTRICAL equipment has been installed at the Warner plant at a st of $40,000 and four and one half res added to the studio. A 150 kiloitt generator, mounted on a nine ton liler, is being built for location work. : .: : Arrow : : : : OEWS FOUR THEATRES in Cleveland — Alhambra, Liberty, Metro'htan and Mall booked the Arrowirton King special "The Streets of ew York," for simultaneous showing January 18, 19 and 20. Circle theatre, eyeland, and played "Night Life in ollywood" for week of January 14. iles theatre, Cleveland, will play the n Wilson picture, "Chain Lightning," e week of January 22. J. S. Jossev of Progress Pictures of Ohio handles the Arrow product. + + + A SPECIAL SONG will be published by Irving Mills to exploit the Arrowplays DeLuxe special. "Lost in a Big City." Previous success with song tieups prompted Arrow to include this phase of exploitation in its campaign on the new picture. + + + BURTON KING'S special which will be published under the brand of "Arrowplays Deluxe." has had its title changed from "Shylock of Wall Street" to "None So Blind." Zena Keefe, Edward Earle, Enders Randolf and Maurice Costello are included in the cast of this Leota Morgan story. Elaborate advertising and exploitation plans have been made. + + + ARROW OFFICIALS have placed their O. K. on the latest William Fairbanks Western, "The Devil's Dooryard." which was produced by Ben Wilson. This is the fourth of the Fairbanks series. It is based on a storv bv W. C. Tuttle. Al Lichtman HARRY T. NOLAN, prominent Colorado exhibitor and distributor, has become a franchise holder in A! Lichtman Corporation and will handle the product, of Preferred Pictures in the Denver territory. Nolan succeeds E. J. Drucker. + + + YOU REMEMBER "Rich Men's Wive s." Al Lichtman announces that its companion piece, "Poor Men's Wives," will be published on February 15. This attraction. heralded as the most ambitious of the first series of eight, was written by Frank Dazey and Agnes C. Johnston and directed by Gasnier. Bar Harry T. Nolan bara La Marr, David Butler and Zasu Pitts are featured. + + + FAMOUS PLAYERS of Canada has signed with Lichtman to handle four Preferred pictures. "Shadows." "The Hero," "Thorns and Orange Blossoms" and "Are You a Failure?" in the Dominion. : : : Hodkinson : : : GOVERNOR EDWARD I. EDWARDS, of New Jersey, foe of the "blue laws" and advocate of liberal legislation, was the guest of W. W. Hodkinson Corporation at their offices recently where he was entertained by a private showing of the Hodkinon special "Down to the Sea in Ships." The Governor was accompanied by his secretary Harry Foley. * + + After the showing of the picture, an informal reception was held in the projection room. Among those present were the officials of the Hodkinson Corporation, the director and producer of the film drama, Elmer Clifton and Raymond McKee, who played the leading male role. The Governor was enthusiastic about the picture and declared it to be one of the most marvelous screen productions he had ever witnessed. He inquired about the stars in the picture and learned from McKee that Miss Marguerite Ceurtot had been operated on for appendicitis and was at present in St. Michael's hospital. Newark, N. J. Turning to his secretary, he instructed him to send her a big box of flowers with this message: + + + "I have just witnessed your splendid performance in "Down to the Sea in Ships" and am grieved to hear of your illness. I wish you a speedy recovery and a long and successful career." + + + PUBLICATION DATE of two new features are announced by W. W. Hodkinson. On January 2S "Dollar Devils," first of the Victor Schertzinger productions, will be issued. Among those in the cast are Cullen Landis. Eva Novak, Hallam Cooley and Lydia Knott. On February 4 "The Lap of Luxury,"