Exhibitors Herald (Sep-Dec 1923)

Record Details:

Title:
Exhibitors Herald
Date:
Sep-Dec 1923
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Sep-Dec 1923)
Leaf #:
000150
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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44 EXHIBITORS HERALD October 6, 1923 Twentieth century meets fifteenth century. The above picture was taken at the government's new giant dirigible, ZR 1, soared above the Cosmopolitan studio in New York, as scenes for Marion Davies' new production, "Yolanda," were being filmed by Director Robert G. Vignola. This remarkable photograph brings into striking contrast the old civilization and the new. Anna Q. Ni'.sson, in First National's "Ponjola," plays a dual role — a society belle (top) and a handsome youth (bottom). And for the latter role she had her hair cut short. Lillian Gish with the ushers at the 44th Street theatre, New York, where the star's latest attraction, "The White Sister," is playing to large crowds. It is said that Miss Gish brought the Paisley scarfs used by the ushers as head dresses, together with the hand painted aprons, from Italy where the picture was produced by Inspiration Pictures. Henry King directed "The White Sister."