Exhibitors Herald (Sep-Dec 1923)

Page scan 000372 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Sep-Dec 1923
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Sep-Dec 1923)
Leaf #:
000372
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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46 EXHIBITORS HERALD October 20, 1923 OPEN "RICHARD" IN CANADA -t rm WAGONco!w!!sm!nu^F RICHARD THE LION HEARTED £MtmT£ JOTUl Q£G£NT UNDU HUM ESCORT /oc rue woklGs miri/ic <mimho^ O. D. Cloakey's letter on a preceding page gives details of the world premiere of "Richard the Lion Hearted." STOOP ' OTTAWA W1L1 JUV/V/1 * SEE IT FIRST ' IJ 1 "RICHARD the LION-HEARTED" I. H!< iu*n lb* ■» r..«t** * f .his ||.. t. A GREAT KINO B LOVE NOW PLAY IN i REGENT THEATRE D Opto D> > 12 U T Reproduction of three column ad used in course of campaign. Cloakey Letter Gives Details Full details of t lie advertising and ex]>loitation campaign conducted for the world premiere of "Richard the Lion Hearted," Allied Producers and Distributors production, at the Regent theatre, Ottawa, Ont., Canada, are given in a letter from O. D. Cloakey, director of the enterprise, on a preceding page of this issue. In providing this minute record of methods found successful in the theatre retailing of the picture at this early date, Mr. Cloakey performs a real service for fellow exhibitors in Canada and the United States. Mr. Cloakey's record of effort put forth in the merchandising of the picture is singularly complete, attaining detail without complexity. His letter and analysis of endeavor is an admirable model. Wallace Beery, who was Richard in "Douglas Fairbanks In Robin Hood," United Artists, is Richard in the new production, a point which should be duly emphasized in advertising where the former has been exhibited. The Ottawa Evening Journal] ALUIS UKUY TO HOLD NEW CONFUtCNCC OS KLFARATIONS wnwum .namiin — ; — wmin • umnim """'"r^ it* » t miw ^fe. hub m I > una How the "Ottawa Evening Journal" was sniped with red ink. The Mayor of Ottawa delivers the print to O. D. fi ' Cloakey, manager of the Regent. At right : What .i • j .i . .• .i Worship banding Mtrr. Cloakey. of Regent Theatre, film of the newspapers deemed the presentation Worth as -Richard, the l.ion Hearted." which oponed Its World's Premier Showing news. See O. D. Cloakey's letter for details.