Exhibitors Herald (Sep-Dec 1923)

Page scan 000961 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Sep-Dec 1923
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Sep-Dec 1923)
Leaf #:
000961
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

November 24, 1923 EXHIBITORS HERALD 49 WE BELIEVE lat we will receive only in porportion to what we give. That ur success is dependent upon the success of the exhibitor ith our pictures. And that both of us will receive the most y giving most. We believe that cooperation is the secret of success. We tell the exhibitor the truth about our pictures and he tells us his needs. Our pictures are based upon a common understanding. Our policy is based upon experience. Because we know what the exhibitor wants and does not want, we have eliminated the bad things and magnified the good ones. We believe that sincerity, truth and appreciation of value are the greatest assets an organization can have. Our work is sincere, our advertising true, and the value of our pictures is high. We believe that our service is the finest in the industry. Our exploitation organization has been hand-picked from the advertising business. Not from circus or a studio were the men chosen. And this organization gives a higher type of service than has ever before been offered. Ve have brought to the industry a new feeling of fair-dealing aid better workmanship. And though the field is filled with ii:ompetence, soon we may proudly say, "JVe are independents!" 3RAXD-ASHER DISTRIBUTING CORPORATION 15 West 44th Street, New York City