Exhibitors Herald (Jun-Aug 1923)

Page scan 00042 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Jun-Aug 1923
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jun-Aug 1923)
Leaf #:
00042
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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34 EXHIBITORS HERALD June 30, 1923 "Passion' ' Runs Again at World's Biggest Theatre Congratulations, Mr. Rothafel! We wish to congratulate you on your decision again to run that sterling production, "Passion," beginning June 24, in the world's largest theatre, The Capitol. But more — we wish to congratulate you on that unerring sense of showmanship that led you to make this decision — a sense of showmanship that enables you to keep your finger on the public pulse and to know what that public wants in the line of pictures. When, two years ago, you held the American premiere showing of this picture, this showmanship enabled you to foresee that its high artistic merit, its strength and dramatic power would overcome any possible prejudices against foreign productions, would overcome the then set precedent against costume plays. Your judgment at that time was corr ;ct. For "Passion'' was so great a play the public was enthralled by its wonderfully realistic depiction of an immortal topic. Your foresight was rewarded by broken box office records for the first week's run. But again you smashed a precedent by running it for a second week for the first time in the history of your theatre, when again records were broken. And your judgment was vindicated, not only at the Capitol theatre, but everywhere, for the picture, since that time, has broken many box office records. Again we believe that your judgment is right in overriding still another precedent by repeating for the first time a worth while feature that you have already run. We believe you have picked just the right time for such a repetition. We believe the public is anxious to see this picture again. We believe that those who did not see it the first time will not miss this opportunity. We predict another smashing success for you and for this picture, "Passion." Associated First National Pictures, Inc. A UrAt national Picture