Exhibitors Herald (Sep-Dec 1923)

Record Details:

Title:
Exhibitors Herald
Date:
Sep-Dec 1923
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Sep-Dec 1923)
Leaf #:
0001284
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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62 EXHIBITORS HERALD December 15, 1923 bunch. Five reels. — C. F. Krieghbaum, Paramount theatre, Rochester, Ind. — General patronage. Goldwyn Cosmopolitan Enemies of Women, with Lionel Barrymore. — Splendid picture and did a real business with it. Everybody satisfied. Eleven reels. — Marsden & Noble, Noble theatre, Marshfield, Ore. — General patronage. Enemies of Women, with Lionel Barrymore. — Another wonderful special. All they claim for it. But like "The Spoilers/' the price so high we small towns ail lose money on it. They will not pay fifty cents for pictures here. — Clifford L. Niles, Grand theatre, Anamosa, Iowa. — General patronage. The Spoilers, with Milton Sills. — Splendid Alaska picture. Holds interest throughout. Rex Beach a master story teller. The battle between Milton Sills and Noah Beery is the greatest since Gen. Grant took Richmond. Seven reels. — Clark & Edwards, Palace theatre, Ashland, Ohio. — Neighborhood patronage. The Spoilers, with Milton Sills. — A wonderful picture and pleased all. The fight beats the old one all hollow. A real picture. However, price so high it cost me money to see it. With the present prices on these big specials it is cheaper for me to take my wife and go to Chicago, Des Moines and Omaha and see them than it is to play them.— Clifford Niles, Grand theatre, Anamosa, Iowa. — General patronage. Backbone, with a special cast. — A fair picture that drew fair business. I reversed the paper sent me and had a sign painter turn artist long enough to arrange my lobby where it drew better than I even expected. Seven reels. — Hugh G. Martin, American theatre, Columbus, Ga. — General patronage. Souls for Sale, a Rupert Hughes production.— The popularity of the book and magazine stories drew a big crowd for this and it satisfied them after they were in. Consider it a most interesting picture and one that pleases the regular movie fans. — Ben L. Morris, Temple theatre, Bellaire, Ohio. — General patronage. Souls for Sale, a Rupert Hughes production.— This is a good picture and pleased nearly every one. Many good Hollywood scenes. Eight reels. — Hobart Wickens, Dreamland theatre, Kiowa, Kan. General patronage. Souls for Sale, a Rupert Hughes production.— My patrons did not care for this one. Pleased about 50 per cent. Not much to it. Eight reels.— H. J. Eagan. American theatre, Wautoma, Wis. — Smali town patronage. Souls for Sale, a Rupert Hughes production.— The only Goldwyn you could really call a special. The first one in a long time that really pleased our patrons. This should be shown to every movie fan for he will appreciate seeing behind the scenes. Richard Dix and Eleanor Boardman do some fine work. Also Lew Cody. Nine reels. — Needham & Mattingly, De Luxe theatre. Moline. Kan. — Neighborhood patronage. Souls for Sale, a Rupert Hughes production.— Pleased almost 100 per cent, though our better class of patrons seemed to appreciate it more than the others. Gives a good insight into Hollywood. Eight reels. — H. C. Bierwirth, New Liberty theatre, Varina, Iowa. — Small town patronage. Look Your Best, with Colleen MooreJust a fair program picture, like most Goldwyns. Six reels. — Needham & Mattingly. De Luve theatre, Moline, Kan. — Neighborhood patronage. Look Your Best, with Colleen Moore. — A good picture. Well played and appreciated by all. — G. D. Hughes, Liberty theatre, Heavener, Okla. — Neighborhood patronage. The Christian, with Richard Dix.— If you want to add prestige to your theatre and have a nice profit play this picture. I had dozens of comments on it being a great play. Book it and boost it. Nine short reels. — Jack Cairns, Brooklyn theatre, Detroit, Mich. — General patronage. The Christian, with Richard Dix. — A great piece of work but flopped here two days. No fault of stars. Nine reels. — Needham & Mattingly, De Luxe theatre, Moline, Kan. — Neighborhood patronage. The Christian, with Richard Dix. — A beautiful production pleasing the better class and teaching a fine moral. However, we failed to make the rental out of it. Priced too high for us. Nine reels. — W. H. Harman, Strand theatre, Kingsport, Tenn. — Neighborhood patronage. Mad Love, with Pola Negri. — Nothing to get excited over. Pola doesn't draw here like she used to do. — Giacoma Bros., Tombstone, Ariz. — General patronage. Remembrance, with a special cast.— About as good as "The Old Nest." Claude Gillingwater is great. Will please 90 per cent. — Needham & Mattingly, De Luxe theatre, Moline, Kan. — Neighborhood patronage. Sherlock Holmes, with John Barrymore. — The best picture of its kind that I have ever seen. Pleased the majority. Business fair. Nine reels. — Hugh G. Martin. American theatre, Columbus, Ga. — General patronage. Come On Over, with Colleen Moore. — This seemed to give very good satisfaction, although we showed to a rather small house. Six reels.— Otis Lamon, Auditorium theatre, Elmwood, Wis. — General patronage. A Blind Bargain, with Lon Chaney. — Not so good. Heard many kicks on this one, although Lon Chaney plays well. Play a good comedy with it and it will go over. Drew fair. Seven reels. — Mrs. R. D. Lemmon, Colonial theatre, Constantine. Mich. — General patronage. Golden Dreams, with Claire Adams. — A Zane Grey, but not one of his best. Nevertheless his name draws the crowd. Five reels. — E. Kent French, Opera House, Sandstone, Minn. — General patronage. The Last Moment, with Doris Kenyon. — I have used all of Goldwyn's pictures and can say in my judgment from a box office standpoint and from an audience standpoint that most anybody's pictures will please and satisfy much better. See "Lost Moment" before you buy. Too rough. People don't care for this type of entertainment. Very poor. Six short reels. — R. M. Rector, Columbia theatre, Anadarko, Okla. — General patronage. Hungry Hearts, with a special cast. — Nothing much to it. Good Americanization picture. Six reels. — E. Kent French, Opera House. Sandstone. Minn. — General patronage. Gimme, with Helene Chadwick. — A fine comedy-drama but a program picture only. Pleased nearly all who saw it. Six reels. — Needham & Mattingly, De Luxe theatre, Moline, Kan. — Neighborhood patronage. Gimme, with Helene Chadwick. — A dandy picture, if it is old. New print and priced right. Lots of comments on same. — G. D. Hughes, Liberty theatre, Heavener. Okla. — Neighborhood patronage. Beating the Game, with Tom Moore. — Nice clean picture which pleased. Good print. Six reels. — Ray E. Babcock, Galien theatre, Galien, Mich. — Small town patronage. Always the Woman, with Betty Compson. — I opened up with this one after being closed eleven days. Ban put on the town for diphtheria. Been better for me if I had stayed closed two more days. Picture did not please my patrons. — Gus N. Brown, American theatre, Mackay, Idaho. — Small town patronage. The Night Rose, with a special cast. — Good picture. Title didn't draw and paper advertising is very poor. One of the old ones. Bad business. — V. E. Sager, Southern theatre, Akron, Ohio. — General patronage. All's Fair in Love, with a special cast. — One of the old ones but a dandy clean humorous little love story. Universal's Leather Pushers with Denny your one best bet for a short. Five reels. — S. C. Hene, Castle Creek theatre, Lavoye, Wyo. — Oil field patronage. The Road to Destiny, with Pauline Frederick. — This one did not draw. Two good stars but did not give satisfaction. People not satisfied. Said, "Give us better stuff and something with pep" — F. N. Harris, Amuse theatre, Hart, Mich. — General patronage. The Invisible Power, with House Peters. — As good a crook story as I've seen. Did fair business on it, too. Seven seers. — S. C. Hene, Castle Creek theatre, Lavoye, Wyo. — Oil field patronage. The North Wind's Malice, with a special cast. — This is a very good one of the North. Good snow scenes and great blizzard. A good show; good acting. — F. N. Harris, Amuse theatre, Hart, Mich. — General patronage. When Romance Rides, with a special cast. — This is quite old but the print was a good one and it pleased my patrons 95 per cent. It is a dandy picture and the price is right. Six reels. — H. J. Eagan, American theatre, Wautoma, Wis. — Small town patronage. The Glorys of Clementina, with Pauline Frederick. — We must admit that Pauline as an actress is hard to beat, and she is as good as usual in this, but it is too high brow for the average audience. Six reels. Film fair.— Ralph S. Gribble, Grand theatre. New Hamburg, Ont., Can. — General patronage. Dangerous Curve Ahead, with Helene Chadwick. — A real honest-to-goodness picture. Old, but print's new. — G. D. Hughes, Liberty theatre, Heavener, Okla. — Neighborhood patronage. Yellow Men and Gold, with a special cast. — Boys, here is a treat for your patrons. If you haven't played it, play it. You can buy it right. I had several comments on it. Six reels— Frank Fera, Victory theatre, Rossiter, Pa. — General patronage. The Sin Flood, with a special cast.— Not near so good as we expected. It appears to us that the fault must be in the director, inasmuch as the cast was good. This is one of the few bad pictures we have ever bought from Goldwyn. Extra advertising brought good business. Six reels— E. P. Selz, Queen theatre, Pilot Point, Tex. — General patronage. The Sin Flood, with Richard Dix — This picture is somewhat different than the ordinary run and for this reason seemed to please.— Otis Lamon, Auditorium theatre, Elmwood, Wis. — General patronage. Hodkinsoci Second Fiddle, with Glenn Hunter.— A good program picture. — Clifford L. Niles. Grand theatre, Anamosa, Iowa. — General patronage. The Lion's Mouse, with a special cast.