Exhibitors Herald (Sep 1923)

September 22, 1923 EXHIBITORS HERALD to see the foolishness. It I was a live wire I would have this meeting in the theatre and have S. R. O. business. — H. G. Stettmund Jr., Odeon Theatre, Chandler, Okla. — Small town patronage. One Clear Call, with a special cast. — Another good picture. Can't go wrong on this one. Book it and boost it. Another good picture you can buy right. — Mrs. C. C. Alquire, Coloma Theatre, Coloma, Mich. — Small town patronage. Polly of the Follies, with Constance Talmadge. — Good program picture for Saturday night. All patrons came out smiling, which I consider a good sign. Print in good condition. — Miller Stanton, Pictureland Theatre, Cohocton, N. Y. — Small town patronage. Pilgrims of the Night, with a special cast. — Six reels. A good program picture. — D. E. Fitton, Lyric Theatre, Harrison, Ark. — General patronage. Heart of the Hills, with Mary Pickford. — Six reel. This old picture, bought cheaply and played with Charles Chaplin in Shoulder Arms, did a splendid Saturday business. I advertised big as two old pictures made by two biggest stars. They were all pleased. Good print on both. — C. R. McHenry, Rosewin Theatre, Dallas, Tex. — Neighborhood patronage. The Silent Call, with Strongheart.— Seven reels. A good picture with good drawing power. Sixth reel in bad shape. Watch for a good print. If you can get one go to it and boost hard. It's a dandy picture. The remaining si.< reels were in good condition. — Harry Hobolth, Maxine Theatre, Imlay City, Mich. — General patronage. The Silent Call, with Strongheart — Here is a cleanup picture for a small town exhibitor and can be bought right. Would rather run pictures like this than any special I have ever shown. The only thing against it is that it is very nearly all green film, which makes it hard to throw a clear picture on the screen. Patrons very well pleased. Print in good condition. — Miller Stanton. Pictureland Theatre, Cohocton, X. Y. — Small town patronage. Wedding Bells, with Constance Talmadge.— I don't remember of a better comedy-drama than this is for some time. Be sure to play it. Snappy and original, laugh titles. — C. W. Langacher, New Glarus Theatre, New Glarus, Wis. — General patronage. Mother O Mine, a Thomas H. Ince production.— As good a program picture as can be bought. Especially good for Saturday night. Paid $10.00 for it. Heard several remarks that it was the best show we had in a long time. Print not in very good condition.— Miller Stanton, Pictureland Theatre, Cohocton, N. Y. — Small town patronage. Fox The Town That Forgot God, with a special cast. — Very good. A little sad, but the flood scene puts it over. A picture with a moral. A picture worth showing. A credit to any house. — Mrs. C. C. Alquire, Coloma Theatre, Coloma, Mich. — Small town patronage. The Footlight Ranger, with Charles Tones. — The paper leads people to believe it's a Western. It's a good picture, but not what they expected to see. — J. J. Crowell. Star Theatre, Middleport, N. Y. — Neighborhood patronage. Goodbye Girls, with William Russell. — Five reels. A dandy comedy-drama that will please all. — Elmer M. Record, Auditorium Theatre, Osmond, Nebr. — Small town patronage. Bucking the Barriers, with Dustin Parks, Langfacher, Sample, Horn and Morgan, Sigfn Up August 28, 1923. I have given several trade papers the once over and my decision I as to which I could find not a single fault left me with only the I "Herald." And thank Goodness that this magazine was my choice, for today, I'm glad to say, the "Herald" has been my only reference for two years as to releases and your wonderful department, "What the Picture Did for Me." I am strictly 100 per cent for the best showman magazine in fl America, "Exhibitors Herald," barring none. It's a pleasure to look forward each week to find the "Herald" l| in my box, which assures entertainment and useful information be1 yond all others' compare. If you ever offer a lifetime membership, advise. Also, if possible 1 find space to add this exhibitor with the others on the Honor Roll | of the ' Herald Only" Club. My best wishes for you, a greater success. O. E. PARKS, Strand Theatre, Perry, Ga. September 1, 1923. First of all, please enter my name in the nationally known | "Herald Only" Club. Secondly, I wish to state that I am about the youngest full 1 fledged exhibitor in the U. S., having entered into the battle some j| eight years ago. That was in 1915. I was at that time only 13 years ■ old. I am now 20. During my time I have already seen the passing of many film H companies, the formation of new ones, the advance of the motion ■ picture, other great developments and the great stride of the | "Herald." I have on my desk piles of the "Herald," dating back for many jj years. I have reported pictures to your department for four years.. Yes, in my eight years I have had to go through what every 1 "new" exhibitor goes through. I have had my day where I have jj paid sixteen different prices for film. I have listened to the film | salesmen and the box office talk administered by them. I have played 1 my lemons — today I am hard. The "Herald" was my guide during my "new" days and today 1 it is my guide during my old days. Lastly, I am enclosing a picture of myself which you may file 1 with the rest of your exhibitors' pictures. Thanking you for all the kind favors given to me through the | "Herald," I am, CLARENCE W. LANGACHER, New Glarus Theatre, New Glarus, Wis. September 2, 1923. It was indeed with pleasure that we noticed you had included 1 in the new report blanks for "What the Picture Did For Me" a jj space for reporting the number of reels at the time the picture is j§ played. We are at this time receiving one other trade magazine, but | on its expiration the same will be discontinued, as we find that it j does not in any way begin to compare with the "Herald." We do not report to any other trade magazine and will be glad to be numbered among those who have joined the "Herald Only" §§ Club. Your magazine is certainly entitled to the exclusive reports 1 from exhibitors, as it was your original idea and has been the means j| of saving exhibitors many times from having to use poor pictures. With kind regards and wishing the "Herald" continued success, f=j wg arc HORN & MORGAN, Star Theatre, Hay Springs, Neb. Wmmmmmmmmm m mimi—iwiwi iir—Hi—r— wiww iiiiniiiiiiiiiiiiiii^