Exhibitors Herald (Sep 1923)

76 EXHIBITORS HERALD September 22, 1923 reels. I personally liked it and it drew better than the average Mix for my house. My people won't see a Western and this is the first Mix that hasn't lost me money in eight months. Good picture. Print good. — C. R. McHenry, Rosewin Theatre, Dallas, Tex. — Neighbodhood patronage. A California Romance, with John Gilbert.— 4^4 reels. They hardly knew how to take this. Obviously, it is burlesque, yet it's not entirely of that nature. Don't know what to call it. Silly, funny, or fair. Anyway, it will do but no one is going to express more than a dozen appreciations. — Fred Hinds, Cresco Theatre, Cresco, Iowa. — Neighborhood patronage. A California Romance, with John Gilbert.— Good program picture. Should please where Gilbert is liked. My patrons are not strong for him here. Very poor business. Price right. Film fair. — O. E. Parks, Do-Drop-In Theatre, Perry, Ga. — General patronage. The New Teacher, with Shirley Mason. Five reels. — Just a nice little program picture. Will get by on a Sunday with good comedy and other good one reel subject. — J. L. Seiter, Lyric Theatre, Manteca, Cal. — Patronage, farmers and town people. The New Teacher, with Shirley Mason. — Drew a good crowd in spite of heavy rain. Picture very good. Pleased 95 per cent because my patrons told me so. Brothers exhibitors, don't hesitate to book Shirley Mason's pictures. Box office tells. Film in good condition and price right. — O. E. Parks, Do-Drop-In Theatre, Perry, Ga. — General patronage. Do and Dare, with Tom Mix. — Regular old time shoot-em-up cowboj' picture. Brings back memories of Broncho Billy. Did fine business without any extra advertising. — A. R. Powell, Sugg Theatre, Chickasha, Okla. — Neighborhood patronage. While Justice Waits, with Dustin Farnum. — Good picture, but too much heavy drama. Be sure to book a good comedy with it. — J. L. Seiter, Lyric Theatre^ Manteca, Cal. — Patronage, farmers and town people. Catch My Smoke, with Tom Mix. — Five reels. Tony divides honors with Mix in this picture, which pleased a good crowd for me. — F. M. Robinson, Comfy Theatre, Comfrey, Minn. — General patronage. Stepping Fast, with Tom Mix. — First and last reel pleased 100 per cent because it is Western. Reels 2-3-4 take Mix out of his environment and his admirers don't like it. Good business. — J. L. Seiter, Lyric Theatre, Manteca, Cal. — Patronage, farmers and town people. Youth to Youth, with Billy Dove — Don't book it. Waste of time and effort. No excitement, no comedy. Will please the sentimental minded only. A "sweet play." but that's all. The floating theatre is interesting and you can get by for one day. — Philip Rand, Rex Theatre, Salmon, Idaho. — General patronage. A Connecticut Yankee, with Harry Myers. — Eight reels. Adults got more laughs out of this picture than any picture ever shown here. — Oasis Theatre. Ajo, Ariz. — Neighborhood patronage. The Yosemite Trail, with Dustin Farnum. — Another pood Farnum picture. This star is well liked here and we don't hesitate tn book them. — Geo. J. Kress, Hudson Theatre, Rochester, N. Y. — Neighborhood patronage. The Crusader, with William Russell.— Five reels. A very clean cut little program picture that should appeal to 100 per cent of any audience. Some splendid Scene from "Born of the Cyclone," a forthcoming F. B. O. production starring Derelys Perdue and an all-star cast. scenic effects. A good offering for a short hot weather program. — Foam Lake Theatre Co., Foam Lake Theatre, Foam Lake, Sask., Can. — Neighborhood patronage. The Crusader, with William Russell. — Five reels. Fair. — E. A. Armistead, Lyric Theatre, Easley, S. C. — General patronage. Mixed Faces, with William Russell. — Dandy picture. One of the best pictures of this star and we certainly did some business on this, thanks to William Russell. Hope you make some more like this. — Geo. J. Kress, Hudson Theatre, Rochester, N. Y. — Neighborhood patronage. Perjury, with William Farnum. — Nine reels. This is a fine feature. The only fault is the length. Nine reels is entirely too much for one picture. — E. A. Armistead, Lyric Theatre, Easley, S. C. —General patronage. Monte Cristo, with John Gilbert. — Ten reels. Absolutely the best of this class of picture ever produced. Too interesting all through for the length to be noticed. Exploited this to our limit and it sure "lifted the mortgage on the old homestead." You can't go wrong on this one if you boost it all it deserves, even if you pav Fox what they ask for it. — Foam Lake Theatre Co., Foam Lake Theatre, Foam Lake. Sask., Can. — Neighborhood patronage. The Last Trail, with a special castEight reels. A very consistent story with good acting. Lots of life and pep all the way through. — Elmer E. Gailey. Crystal Theatre, Wayne, Nebr. — General patronage. Goldwyn Cosmopolitan Enemies of Women, with Lionel Barrymore. — One of the biggest and best pictures I ever ran and I have shown all the big ones. This is a sure-fire box office attraction. You cannot afford to lose this opportunity of giving your patrons real entertainment. — Geo. H. Cooke. Hub Theatre, Mill Valley, Cal.— Neighborhood patronage. Souls For Sale, a Rupert Hughes pro duction.— Pleased 100 per cent. Hollywood story. Book it and make yourself some money. — F. Meyn, Pershing Theatre, Kansas City, Kans. — General patronage. Souls For Sale, a Rupert Hughes production.— Not the big special they claim it to be. Photography good. Film in good shape and plenty of it. Eight full reels. — Howard Varing, Royal Theatre, Spirit Lake, Iowa. — General patronage. The Last Moment, with a special cast. — Six reels. Very good action. A little gruesome and terrifying but a picture that does better the second night on account of the favorable comments. — S. C. Hene, Castle Creek Theatre, Lavoye, Wyo. — Oil field patronage. Vanity Fair, with a special cast. — Another of those costume plays. Slow moving with slight story value. Average business on serial night. — Howard Varing, Royal Theatre, Spirit Lake, Iowa. — General patronage. Vanity Fair, with a special cast. — Supposed to be a special. We were lucky to get out even. The picture has fine scenes and acting but won't please. Print good. — Needham & Mattingly, De Luxe Theatre, Moline, Kans. — Neighborhood patronage. Come On Over, with Colleen Moore.— Six reels. Just as good a picture as you would like to show your patrons. I appealed to the Irish and all who liked an Irishman and they came. Not a single kick. Business much better at right than afternoon. Good for a return date any time. Did not make much money, but many friends. — Hugh G. Martin, American Theatre, Columbus. Ga. — Transient patronage. Remembrance, with a special cast. — Six reels. Didn't get any knocks on this so it must have pleased. Story interesting and print in good condition. — J. Koopman, Amenia Opera House, Amenia, N. Y. — Small town patronage. Golden Dreams, with a special cast. — Great disappointment. Mexican story, not liked. Turning the animals loose on the villains scared the children, but did not thrill the adults. Little action until the end. The name of Zane Grey pulled big first night, but second night very poor. Five reels. Will need a comedv to pull it through. — Philip Rand, Rex Theatre, Salmon, Idaho. — General patronage. Broken Chains, with Colleen Moore. — This picture might please some people but it did not go here. About ninetenths more fighting scenes than was necessary. Paid too much for this. It is no special. Print fair. — Needham & Mattingly, De Luxe Theatre, Moline. Kans. — Neighborhood patronage. The Stranger's Banquet, a Marshall Neilan production. — Seven reels. Heard quite a few favorable comments. Ran it as a program picture (it's hardly a special) and had eood attendance. Good work done by Claire Windsor, Rockliffe Fellowes, and Hobart Bosworth. But, as to the advertising, it says "23 famous stars." Well, I looked the bunch over and concluded that seven of the players were fairly well known and half of the rest had never been heard of by most of the people, or if so, had been forgotten.— C. F. Krieghbaum. Paramount Theatre, Rochester, Ind. — General patronage. The Sin Flood, with a special cast. — A fine picture but did not draw for us. A few liked it. Print good. — Needham & Mattinglv, _ De Luxe Theatre, Moline Kans. — Neighborhood patronage. Brothers Under the Skin, with a special cast. — Average program picture to