Exhibitors Herald (Sep 1923)

Record Details:

Title:
Exhibitors Herald
Date:
Sep 1923
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Sep 1923)
Leaf #:
000491
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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September 22, 1923 EXHIBITORS HERALD 83 "futuristic" for my small town entertainment seekers. — Chas. Lee Hyde, Grand Theatre, Pierre, S. D. — Small town patronage. Orphans of the Storm, a D. W. Griffith production. — Twelve reels. Three days' average business at fifteen and thirty cents. Some favorable comments. This picture could be materially shortened to good advantage. If half the titles were cut out the story would be twice as strong. — Roy W. Adams, Pastime Theatre, Mason, Mich, — Small town patronage. The Birth of a Nation, a D. W. Griffith production. — Played this about tenth run in Dallas, two days. Fair first day; S. R. O. second night. Don't suppose one in five had not seen it, but they came anyhow. Still have to pay high price, but got out with slight profit anyway, thanks to heavy advertising and the Ku Klux. — C. R. McHenry. Rosewin Theatre, Dallas, Tex. — Neighborhood patronage. The Birth of a Nation, a D. W. Griffith production. — Twelve reels. A big, masterful production, but the price seems rather high lor a reissue. Had very good attendance, but needed it. — C. F. Krieghbaum, Paramount Theatre, Rochester, Ind. — General patronage. Universal Merry Go Round, with a special cast. — I cannot find adequate words to praise this picture. One of the best ever produced. If an exhibitor wishes to give his patrons a real treat, book it and boost it. You cannot go wrong. — Geo. H. Cooke, Hub Theatre, Mill Valley, Cal.— Neighbor hood patronage. The Shock, with Lon Chaney. — Seven reels. A good picture. No kicks on this one. I did not make any money, as I paid too much for the film. If you can buy it right it will satisfy your audience at a regular admission. Charged ten and twenty-five cents. Print good. — Earl Somerville. Opera House, Raymond, Minn. — General patronage. What Wives Want, with a special cast. Good picture that is a good program picture and will go over with a good serial and comedy. — Geo. J. Kress, Hudson Theatre, Rochester, N. Y. — Neighborhood patronage. Shooting for Love, with Hoot Gibson. — Good picture, but not quite right for Hoot. — C. W. Koborg. Opera House, Elba, Nebr. — -Small town patronage. Trifling with Honor, with a special cast. — Just an ordinary picture. Buddy Messinger noticed and remarked about by patrons. — A. R. Powell, Sugg Theatre, Chickasha, Okla. — Neighborhood patronage. Out of Luck, with Hoot Gibson. — A fine picture. Absolutely clean, good comedy, best entertainment. My people were more than pleased. They like the star. A fine actor. — Geo. H. Cooke, Hub Theatre. Mill Valley, Cal. — Neighborhood patronage. Out of Luck, with Hoot Gibson. — Five reels. A knockout of a "gob" picture. A laugh from start to finish. Plenty of thrills and romance. This one will take with your patrons. — W. J. Smith, Palm Theatre, Lindsay, Nebr. — General patronage. Crossed Wires, with Gladys Walton. — Good picture. Pleased our audience. This star is making better pictures now. — Geo. J. Kress, Hudson Theatre, Rochester, N. Y. — Neighborhood patronage. Crossed Wires, with Gladys Walton.— Five reels. Good. A good comedydrama which is the type of picture that gets the business. — Floyd Wolfe, Velda Theatre, Lynch, Nebr. — General patronage. Crossed Wires, with Gladys Walton. — A clever little comedy-drama that pleased, to small business. Heavy rains kept them away. Film O. K. Price reasonable.— O. E. Parks, Do-Drop-In Theatre, Perry, Ga. — General patronage. Don Quickshot of the Rio Grande, with Jack Hoxie. — Average Western with lots of hard riding. Pleased 100 per cent. — W. T. Waugh, Princess Theatre, Reinbeck, Iowa. — Small town patronage. McGuire of the Mounted, with William Desmond. — Five reels. A good picture. Pleased the majority and business held up fine all day. — Hugh G. Martin, American Theatre, Columbus, Ga. — Transient patronage. Driven, with a special cast. — Six reels. For acting, this picture is wonderful. Extreme heavy drama like this and The Flame of Life please only the very few who appreciate good work. The rest come to be amused. Therefore, would not call it a good audience picture. Business only fair. — J. L. Seiter. Lyric Theatre, Manteca, Cal. — Patronage, farmers and town people. The Lone Hand, with Roy Stewart. — Good Western with lots of action. — C. W. Koborg, Opera House, Elba, Nebr. — Small town patronage. The Love Letter, with Gladys Walton. — Five reels. The best Walton since Pink Tights. Will please any audience. Film in good condition. — Lester N. Leek, Club House Theatre, Jackson, Wyo. — General patronage. The Ghost Patrol, with a special cast. — Five reels. Poorest pictures ever run in my house. "Ghost Patrol" and "Power of a Lie," two of Universal's all-star attractions that aren't worth a dime apiece. Cheap story and poor directing. You will do your house credit by not running these kind of pictures. — C. B. Marks. Rex Theatre, Albion, Nebr. — General patronage. The Ghost Patrol, with a special cast. — Good. Used a one-reel Lewis Sargent comedy which was no good. I don't see how Universal can call his stuff comedy at $1.50 a reel.— Floyd Wolfe, Velda Theatre, Lynch, Nebr. — General patronage. The Ghost Patrol, with a special cast. — Five reels. Just a fair program picture. Pleased 75 per cent of my audience. Too many dark scenes. Film in good condition. — Lester N. Leek, Club House Theatre, Jackson, Wyo. — General patronage. • The Gentleman From America, with Hoot Gibson. — Five reels. Very good program picture, and patrons seemed to have enjoyed it. — D. E. Fitton, Lyric Theatre, Harrison, Ark. — General patronage. The Flame of Life,, with Priscilla Dean. — Seven reels. An unusual picture that went over good. Out of the beaten path. Wallace Beery's acting wonderful. Consider him the best heavy on the screen. Would be pleased to get more pictures like this one. — J. F. Hileman. Broadway Theatre, Mt. Pleasant, Mich. — General patronage. The Flaming Hour, with Frank Mayo. — Five reels. Good action melodrama. Old story set in new settings. Good picture, well acted, and sold right. Semon comedy. Barnyard, just as good as all the rest of Semon's moneymakers. — S. C. Hene. Castle Creek Theatre, Lavoye, Wyo. — Oil Field patronage. The Flirt, with a special cast. — I consider The Flirt one of the best pictures I ever ran. — Mrs. C. C. Alquire, Coloma Theatre, Coloma, Mich. — Small town patronage. The Flirt, with a special cast. — Eight reels. The best picture Universal has given us. Everyone was well pleased, and told us so. Films were in fine shape. — Williams & McCandless, Peerless Theatre. Lebo. Kans. — General patronage. The Flirt, with a special cast. — Don't miss this one. It's a peach. You can knock them stiff with it if managed rii,rht. — W. J. Smith, Palm Theatre, Lindsay, Nebr. — Small town patronage. One Wonderful Night, with Herbert Rawlinson. — Five reels. Good program picture. Film in excellent shape. — W. J. Smith. Palm Theatre, Lindsay, Nebr. — Small town patronage. Altar Stairs, with Frank Mayo. — Five Love, the high seas and international intrigue form the theme of the Fox production "The Silent Command," a scene from which is shown above. It is a J. Gordon Edwards production from a story by Rufus King.