Exhibitors Herald (Sep 1923)

Record Details:

Title:
Exhibitors Herald
Date:
Sep 1923
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Sep 1923)
Leaf #:
000493
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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September 22, 1923 EXHIBITORS HERALD 85 C. W. Koborg, Opera House, Elba, Xebr. — Small town patronage. The Man from Hell's River (W. P. E. C), with a special cast. — Five reels. Good Northwest. Not a big feature, but not priced that way either. Ran with Semon in Midnight Cabaret and Travelaugh and got over O. K. — S. C. Hene. Castle Creek Theatre, Lavoye, Wyo. — Oil field patronage. Partners of the Sunset (Lubin), witli Aileen Ray. — Believe this is about as fine a little Western as we ever ran and this little star has Katherine MacDonald beat tor looks. — J. Bart Laughlin, Bart's Mecca, Midland, Mich. — General patronage. Barb Wire (Sunset), with Jack Hoxie. — Good Western. — C. W. Koborg, Opera House, Elba, Nebr. — Small town patronage. The Unknown (Goldsione), with Richard Talmadge. — Five reels. Stunt picture with very light story. Will get by on a Saturday night vith good comedy and other one reel subject. — J. L. Seiter, Lyric Theatre. Manteca, Cal. — Patronage, farmers and town people. His Nibs (Exceptional), with Chic Sale. — A big piece of green cheese. Sold as a special and it is not even a good program picture. Pop Turtle's Movie Queen is on the same order and much better. Business good first night; nothing the second. — Howard Yaring. Royal Theatre, Spirit Lake. Iowa. — General patronage. The Soul of Rafael (Equity), with Clara Kimball Young. — A story of the old days of California. It is a picture you need not be afraid to show, as I had several good comments from the few that saw it. — K. A. Bechtold, Opera House, Martinsville, 111. — Small town patronage. Cupid's Brand (Arrow), with Jack Hoxie. — Five reels. About as good a Western as you ever see. It also has plenty of comedy. — E. A. Armistead. Lyric Theatre, Easley, S. C. — General patronage. Chain Lightning (Arrow), with Ann Little.— This is a picture of Kentucky Life. A fine race track story where the horse, Chain Lightning, wins a race when ridden by Ann Little after the jockey had wanted to pull the horse. — K. A. Bechtold, Opera House, Martinsville, 111. — Small town patronage. The Mother Eternal (Graphic), with Yivian Martin. — Seven reels. A good picture. Every one seemed satisfied. Print good. — Earl Somerville, Opera House, Raymond. Minn. — General patronage. Sure Fire Flint (Burr), with Johnny Hines. — A sure fire box office picture. Got just as much money as Safety Last and didn't cost one-fifth as much. Has just as many laughs, has action and thrills. This is a good bet for any house. Two days to big business at ten and thirty cents. — C. B. Marks, Rex Theatre, Albion, Nebr. — General patronage. The Masked Avenger (Arrow), with Mrs. Wallace Reid. — Five reels. This got over pretty good and pleased our people. Mrs. Reid appears to be a good bet right now and we featured her over Cuneo. Story is of the western type and went Rood. — Ben L. Morris, Olympia Theatre. Bellaire, Ohio. — General patronage. Indiscretion (Pioneer), with Florence Reed. — This was an excellent program picture, but would hardly class it as a special. There were some very lavish settings and good acting by Florence Reed. — K. A. Bechtold. Opera House, Martinsville, 111. — Small town patronage. Spawn of the Desert (Arrow), with William Fairbanks. — Five reels. This is a good clean Western action drama and drew us a dandy good business. It is in a class with the Buck Jones, Hoxie, Farnum, dramas of the big producers, and costs a whole lot less. Fairbanks is a big pleasing character that puts over his stuff in a convincing manner. — Ben L. Morris, Olympia Theatre, Bellaire, Ohio. — General patronage. Western Firebrands (Aywon), with Big Boy Williams. — Satisfactory if they like Westerns. — C. F. Krieghbaum, Paramount Theatre, Rochester, Ind. — General patronage. Serials The Oregon Trail (Universal), with Art Acord. — Playing this to an average serial business. Not nearly as good as Buffalo Bill. li Acord's an actor I'm King of England. As a whole it is just an average serial; not bad, not good. — Fred Hinds, Cresco Theatre, Cresco, Iowa. — Neighborhood patronage. The Timber Queen (Pathe), with Ruth Roland. — The best serial we have playe.d. Had people say on the last episode they were sorry it was finished. Business more than doubled between first and fifteenth episode. — J. J. Crowell, Star Theatre, Middleport, X. Y. — Neighborhood patronage. The Jungle Princess (Ex. & Imp.), with Juanita Hansen. — A fine picture for any audience. The wild animals sure take with my crowd. If you want a picture with plenty of excitement and thrills get this one. Film in good condition.— Earl Somerville, Opera House, Raymond, Minn. — General patronage. ■j;>: 5? 5T v: rt 3? jot ?t jt ut 2& it ti w i?t tt ut it: it it 3?: tjt ?t it 3 v. st it st wjjwjr There is never a red ink entry in the ledger when you play the NEW EDITION KEYSTONE COMEDIES Twelve of the greatest two-reel comedies ever made. So funny are their stories that they are the patterns upon which most comedies are made. So clever in their acting that they made reputations for Charlie Chaplin, Mabel Normand, Charles Murray, Mack Swain, Polly Moran, Chester Conklin, Fred Sterling, and many others, so that they are still recognized as the best comedians of all times. Now ready in fresh clear prints, entirely re-edited and with new posters and other accessories. AT THE BEST INDEPENDENT EXCHANGES EVERYWHERE Thru E.xclusiue Contracts with TRI-STONEflCTOEESjiNc. Oscar A.Price President HE Aithen Vice-President and General Manager ., 565 Fifth Avenue New York City.