Exhibitors Herald (Sep 1923)

Record Details:

Title:
Exhibitors Herald
Date:
Sep 1923
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Sep 1923)
Leaf #:
000497
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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September 22, 1923 EXHIBITORS HERALD 89 Jlowhnd and darks State Theatre, Pittsburgh 3>a. Mrs. Wallace REID in seat house in six days % 939148 as follows: Monday Aug. 13th $1,690.74 ^V>J tjSS tfi£3 II Tuesday Aug. 14th .... $1,523.56 UNlUl^ V^Ti^X^A ll Wednesday ..... ..Aug. 15th $1,497.19 C^rraiv W»^' Hfe^—1-^ 11 Thursday Aug. 16th $1,513.70 «S^rS«Sil WEv » ^^MWWM II Friday Aug. 17th .... $1,436.49 — ' ™ P^^H — M ISSSiiSsSi"] \| Saturday Aug. 18th .... SI ,729.80 j£fc?=^=^ \\ $9,391.48 "^•Viiiif**" «tds 2 siiR* 11 How many pictures do YOU know of that have taken RECE" 13 jg bwj ^ 20 1923 l| in that much cash in g days? Mountains of publicity BBJ) tobK 1010 ai&izi 11 backs up Mrs. Wallace Reid in "HUMAN WRECK T»nQiiBG 0F?iiS3 0 wvlis i-B° it ll AGE" and more added every day. nI* txabb 3T lUOiAii^o" ^thees^3 t0^ \| Thousands of exhibitors have already cleaned up with rFA°liB^GaT ll it Thousands more are waiting play dates to get their «^i^lATic#saA"^^ai^^nIlD3 S^SSiiss ^abttsibs «T ll share of the big time money. Have you booked it yet? ^oSSS ^^^,Sf^^ ™1\ f&L** 11 It's the BIGGEST surest fire clean-up of the season and ^%^^T& ^^^^lS'^iTso \\ getting bigger every day. Ask your nearest F. B. O. S83 SSSS«%AS^ of SSgS?!? it exchan^e for play dates ^Stl^^l^S'"^1 11 DISTRIBUTED BV ^3,^ -^ <&BC — » — r n n 723 Seventh Ave.t New York, N.Y. — ^ ~ k K EXCHANGES EVERYWHERE I B m Sales Office United Kingdom. R-C Pictures Corp., ■ ■ " ■ ?<5-.?7 D'Arblay St.. Wardour St.. London. H . /,