Exhibitors Herald (Dec 1923 - Mar 1924)

Page scan 000212 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1923 - Mar 1924
Publisher:
Chicago, Exhibitors Herald Co.
Volume:
Exhibitors Herald (Dec 1923-Mar 1924)
Leaf #:
000212
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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176 ^xi)ibitOTS ^etalb ©etemfact 29, 1923 Morningside, Sioux City, Iowa. — Neighborhood patroaage. The Matrimonial Web, with Alice Calhoun.— This was good, well taken by the audience. Alice is a coming card. I only hope that Pa Jenkins doesn't get his weather eye on her or he will grab her away from me and start an Alice club. The picture is worth playing. Five reels. — F. J. O'Hara, Community theatre, Elgin, 111. The Prodigal Judge, with a special cast. — I class this only fair. Pleased about 50 per cent. Too much tipping the bottle to suit these times. — Geo. Conover,_ Maroa theatre, Maroa, III. — General patronage. The Coiu-age of Marge O'Doone, with a special cast. — Very good North picture. Fair attendance; bad weather. 6,100 feet. — G. Strasser Sons, Emblem theatre, Buffalo, N. Y. — General patronage. Warner Brothers Where the North Begins, with RinTin-Tin. — One of the best outdoor pic■^fures of the seas6n. Very fine scenery, good story and acting. Dog does great work and is well appreciated. Excellent print. Used regular advertising. Si.x reels. — A. B. Anderson, Grand theatre, Dell Rapids, S.'D. — Neighborhood patronage. Where the North Begins, with RinTin-Tin. — Best we have had for a long time.— Rex theatre, Virden, III. — -General patronage. The Little Church Around the Comer, with a'ij special cast. — Excellent. Not a kick from an audience that broke records at box office. S. R. O. for the first time except on bargain Mondays (admission ten cents). Thanksgiving helped attendanbe. — Goodwin & Hilton, Park theatre, Morningside, Sioux City, Iowa. — Neighborhood patronage. The Little Church Around the Comer, with a special cast. — A sure enough good clean picture. Invited church people and pastor to see same and they were well pleased. Good entertainment. Did not make any money on account of bad night; no fault of picture. Six reels. — C. N. Bartow, Opera house, Medora, III. — Small town patronage. Main Street, with Florence Vidor. — Drawing power is a little better than the picture itself. — Rex theatre, Virden, 111. — General patronage. Main Street, with Florence Vidor. — You tell 'em, here is a real special and one you can call a special. Hit me in bad weather. Don't be afraid to boost it to the limit. — E. D. Luna, Cozy theatre, Lincoln, Ark. — Neighborhood patronage. Main Street, with Florence Vidor. — Am late in reporting this, but nevertheless it drew so well that I am prone to give credit where credit is due. Much hokum but was liked and drew best of anything of late with no great display of publicity. More power to Warner Bros. Eight reels. — Joe Hewitt, Strand theatre, Robinson, Illinois. — Mixed patronage. Brass, with Monte Blue. — One of the best pictures it has been our pleasure of running in some time. Acting, story and UttMotMm photography all there. Seven reels. — W. M. Ward, Starlight theatre. Corning, Ark. — General patronage. State Rights Bright Lights of Broadway (Principal), with a special cast. — An old story, but told in a very elever manner. Very good characters, but it only drew well the first day and slumped badly on second and third day. — Edwin F. Allman, Pike theatre, Dover, Ohio. — General patronage. Bright Lights of Broadway (Principal), with a special cast. — Satisfactory. — Rex theatre, Virden, 111. — General patronage. Broadway Gold (Truart), with Elaine Haramerstein. — Mediocre picture. Marshall Neilan put into the picture in the last scene only, and then to wheel in a baby carriage, was an insult to art, to the screen, to the patrons and to this picture. That's what's the matter with the movies. Seven reels. — R. G. Jordan, Hinsdale theatre, Hinsdale, 111. — Suburban patronage. Broadway Gold (Truart), with Elaine Hammerstein. — Good. — Rex theatre, Virden. III. — General patronage. Temporary Marriage (Principal), with a special cast. — A very good picture, but of the "high brow" type also. Drew well on opening day and again slumped second and third day. Smaller places depending on general class should not run pictures of this type more than two days. The court scene of this picture is a wonderful piece of work. Pleased all who came, but "high brows" were all who did. — Edwin F. Allman, Pike theatre, Dover. Ohio. — General patronage. The Law Rustlers (Arrow), with William Fairbanks. — A fairly good Western, but did not draw any business. Played along with "Leather Pushers," "Gem of the Ocean." which is the poorest round of all the series. It was spoiled by trying to make it comedy, which was very silly. Five reels. — Alex Steel, Princess and Strand theatres, Farmington, HI. — (general patronage. The Western Musketeer, with Leo Maloney. — One of the best Westerns we ever ran. Dixie Lament plays opposite the star and she is some girl in this. We believe it pleased 100 per cent. We got this from Ark. Specialty Film Co. State Rights. Five reels. — Dinsmore & Sons. Majestic theatre. Weinef, Ark. — Neighborhood patronage. Salty Saunders (Steiner). with Neal Hart. — A dandy little western feature. Five reels. — L. Deyo. Miers theatre, Schoharie. N. Y. — General patronage. East Side West Side (Principal), with a special cast. — Good. — Rex theatre, Virden. III. — General patronage. The Seventh Sheriff (Arrow), with Richard Hatton and Neva Gerber. — In my opinion this is one of the best westerns made. There is action enough to please them all. and the comedy situations provided for the Negro makes it complete and a fit subject for any house. Business good in spite of an all day rain. Five reels. — Hugh G. Martin, American theatre, Columbus, Ga. — General patronage. God's Country and the Law (.\rrow). with a special cast. — All of the Curwood stories are very go-^d. especially this one. — Hunter Causey, Pastime theatre, Gloster. Miss. I Am the Law (Burr), with Kenneth Harlan. — This is the best Northern picture ever shown at this theatre. Boys, if your patrons like Northerners, grab this one, even if it is a little old. A good plot, wonderful acting, and interesting all the way. Film in very good condition. Seven reels. — H. J. Eagan, American theatre, Wautoma, Wis. Environment (Principal), with Milton Sills. — A very interesting picture that is not a bit overdrawn. Will draw with all classes because it has variety that appeals to all. It also conveys a good lesson.— Edwin F. Allman, Pike theatre, Dover, Ohio. — General patronage. The Sheriff of Sun Dog (Arrow), with William Fairbanks. — Fair Western. Film was in bad shape. Five reels. — R. Ross Riley, Wigwam theatre, Oberlin, Kans. — General patronage. The Man Killer (Tri.), with William S. Hart.^This is a reissue but seemed to please my patrons, and that's what pleases us. Print in fair condition. Five reel5. — D. A. White, Cozy theatre, Checotah, Okla. — General patronage. Moimtain Dew (Tri.), with Jack Richardson.— Very satisfactory Western. There is a "white nigger from Sheecago" included in the cast who is certainly a mirth provoker right. The audience enjoys many a good laugh from this picture.— C. E. Dooley, Star theatre, Stoutsville. Mo. — Small town patronage. The Border Bandit Killer (Tri), with Douglas Fairbanks. — I can't see why they will put those pictures out, and can't see why we will buy them. No more for me. Aesop's Fables and a Paul Parrott comedy saved my hide. 4^^ reels. — D. A. White, Cozy theatre, Checotah. Okla. — General oatronase. Let Katy Do It (Tri.), with Tully Marshall. — A Western with numerous children in the cast. Crammed with comical situations. You will be able to satisfy, most by not promising too much. Don't push it on account of D. W. Griffith.— C. E. Dooley, Star theatre, Stoutsville. Mo. — Small town patronage. Gold Madness, (Principal), with a special cast. — Fair. — Rex theatre, Virden, 111. — General patronage. Wolf Bayne, (Arrow), with Jack Hoxie. — A good western that pleased a big crowd. Five reels. — L. Deyo, Miers theatre, Schoharie, N. Y. — General patronage. The Law of the Great Northwest (Tri.), with Margery Wilson. — Average Western. Not much story. Title possesses good drawing power, but picture is just a program picture. — C. E. Dooley, Star theatre. Stoutsville, Mo. — Small town patronage. The Blood Test (Adventure), with Dick Hatton. — A good western picture. Five reels. — L. Deyo. Miers theatre, Schoharie, N. Y. — General patronage. Heedless Moths (Equity), with Audrey Monsoon. — .Absolutely one of the worst we have ever run. Lay off of this one. Six reels. — Peck's theatre, LaSalle, 111. — General patronage. The Devil's Ghost (Independent), with Lester Cuneo. — A good Western drama with lots of action that delighted an audience that was looking for W^estern outdoor stufT. Drew well and pleased. — Ben. L. Morris. Olympic tbeatre, Bellaire, Ohio. — General patronage. Civilization (Tri.). with a special cast. — Good picture. Really big stuff but print was so rotten could hardly get it through. This is the trouble with Indenendent stuff. Ten reels. — O. F. Glass, Lincoln theatre. Elm Creek, Nebr. — General patronage. The Fifth Year — Special production of conditions in Russia after five years of Soviet government. Paints things in very glowing colors. Makes Russia today so attractive that it is a wonder they do not all take the next shin back to the fatherland. Shows interesting views of the famine conditions and how the relief