Exhibitors Herald (Dec 1923 - Mar 1924)

Page scan 000214 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1923 - Mar 1924
Publisher:
Chicago, Exhibitors Herald Co.
Volume:
Exhibitors Herald (Dec 1923-Mar 1924)
Leaf #:
000214
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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178 EVERY PICTURE EvCTy picture is important. If it's sold it's bought and if it's bought it's exhibited — to profit or loss. Big pictures and litde pictures take from or add to the same bank balance. When every picture exhibited every week by every exhibitor is reported to every other exhibitor it will be possible to kill the losers at the first run house and perpetuate the profitable career of the money maker. To perfect this system of picture selection by box office proof is every exhibitor's business. Use this blank now and a supply for future use will be sent you. Address: Exhibitors Herald, 407 South Dearborn St., Chicago, 111. Title Star Producer Remarks Tide Star Producer Remarks Exhibitor Name of Theatre Transient or Neighborhood P»t ronage City Stat* exbibitoti ^et'alh did the first. Good tonic for bo.x office. — O. E. MacPherson, New Kendrick theatre, Kendrick, Idalio. — Neighborhood patronage. This Way Out (Educational), with Lige Conley.— Fair. Dog particularly good. Two reels,— Ralph R. Gribble, Grand theatre, New Hamburg, Ont., Can. — General patronage. This Way Out I Educational), with Lige Conley. — A real good comedy that will please. Two reels. — A. A. Neese, L'.catrice theatre. Haw River, N. C. A Tough Winter (Pathe), with Snub Pollard. — This is a good comedy, but caused me lots of grief the next day as about one-half my seats were loose from the floor. But I have plenty of screws; why worry about a little thing like that. Two reels. — D. A-. White, Cozy theatre, Checotah, Okla. — General patronage. West Is West CEducational), with a special cast.— Very good and should please anywhere. One reel comedy. — .A. A. Neese, Beatrice theatre. Haw River, N. C. Wise Crackers, (Fox), a Sunshine Comedy.—.A take ofT on "Uncle Tom's Cabin" and a pretty fair comedy. Two reels. — Ralph R. Gribble, Grand theatre. New Hamburg, Ont., Can. — General patronage. Wrecks (Educational). — A single reel comedy. One of the best I have run. More entertainment than most two reel comedies. — W. F. Loibl, Chimes theatre, Cedarburg, Wis. — Neighborhood patronage. Wrecks (Educational). — Very good comedy. Two reels. — G. Strasser Sons. Emblem theatre, Buffalo, N. Y. — General patronage. You'd Be Surprised, with Billy West. — A pretty fair comed\'. Two reels. — Ralph R. Gribble, Grand theatre. New Hamburg, Out., Can. — General patronage. JBctcmber 29, 1923 William Fox presents "Gentle Julia" from Booth Tarkington's popular novel. Scenes from the picture, directed by Rowland V. Lee, are shown above. The Pilgrim (F. N.), with Charles Chaplin. — Film in fair condition. Got a good house November 12th but fell way off November 13th to what I thought it would. Outside of some mighty poor directing, I thought it was O. K. Four reels. — O. Troyer, Lyric theatre, Rugby, N. D. — General patronage. Plumb Crazy (Educational), a Christie Comedy, with Bobbie Vernon. — This is pretty good for a Christie. — C. F. Krieghbaum, Paramount theatre, Rochester, Ind. — General patronage. Twin Husbands (F. B. O.), with the De Havens. — This is very good. Our first of these comedies. If the balance are all as good as this, O. K. Price is right on these. Two reels.s— .\. C. Betts, Powers theatre, Red Creek, N. Y. — Small town patronage. Under Two Jags (Pathe). with Stan Laurel. — Not worth a d . Poorest single reel comedy in many moons. — G. F. Rediske, Star theatre, Ryegate, Mont. The Weak End Party (Metro), with Stan Laurel. — \'ery good two reel comedy. Lots of laughs, which is all that is necessary for a comedy. Two reels. — H. C. Bierwirth, New Liberty theatre, Varina, Iowa. — Small town patronage. Young Sherlocks (Pathe), with Our Gang. — -A splendid comedy that we would advise anyone to book. Two reels. — C. E. Hopkins, The Hopkins theatre. Cotter, -Ark. — Small town patronage. Scenes from "Her Temporary Husband," a First National attraction with Owen Moore, Sylvia Breamer. Sidney Chaplin and others which the Herald review describes as a farce-comedy that is a scream from start to finish. CLASSIFIED Five Cents per Word Payable in Advance. Minimum Charge, $1.00 EQUIPMENT FOR SALE FOR S.'\LE: 5'i K. W. 110 volt Generator. Five 16 inch 110 volt Direct Current fans. MiUcr Theatre. Porum, Okla.