Exhibitors Herald (Dec 1923 - Mar 1924)

iXVIII BETTER THEATRES SECTION OF February 2, 1924 A Movie House With a "Still" Sign Is All Wrong You couldn't draw an audience with still pictures. — Why try for their attention with a "still"' sign when you can hitch it to a FLASHER The first cost isn't heavy and the saving in current pays you back inside of a few months— a clear saving thereafter, for having a better sign. 85% of tlie country's flashinpT signs— all the big Broadway motion signs — are Reco flashed. ^e^ Color Hoods u provide color easiest, cheapest, most brilliantly. They protect the lamp and figure 40% cheaper at least than dipped bulbs. Write for valuable folder "COLOR" and "MOTION" J^^Jelectric company k^ ^ Develops Projector For Industrial Use George R. Macomber. an inventor of Washington, D. C, has announced a new motion picture projection machine, which he asserts solves the problem of the effective use of educational, advertising and industrial motion pictures, without refer 26S1 W. Congress St. Chicago Little Falls, N. Y.— William Bernstein, who operates a number of theatres in New York will add another house to his circuit in this city. Plans have been prepared by Leon H. Lempert & Son, Cutler building, Rochester, N. Y. Projector developed by Washington inventor for use in showing industrial and advertising films. ence to the established entertainment motion picture theatre. The Macomber machine is called the Picturola, and is somewhat similar to a standard phonograph, the picture being shown on a screen superimposed within a shadow-box which permits of daylight exhibition. The machine is automatic and continuous, and constitutes a movable motion picture theatre for use in any location desired, whether in school rooms, railway stations, store windows, hotel lobbies or elsewhere. It carries any quantity of film from 100 feet to 5,000 feet, using standard, narrow width, or any kind of fihn. Mr. Macomber sees in it the connectintj link between the educational and business motion picture and the public. New Projects Brookl5m, N. Y. — A three-story theatre building is to be erected at the southeast corner of Fourth avenue and Dean street by Fourth Avenue and Dean Street Corporation. Contract has been awarded to Levenson Brothers, 4196 Park avenue, New York. Rockford, 111.— It is reported that J. G. Hoagland, 1930 Seventh street will erect a new theatre in this city. * Flint, Mich.— Contract for the $2,500,000 theatre, store and office building to be erected in this city by Flint Building Corporation, Genesee Bank Building, has licen awarded to Wells Brothers Construction Company, 53 West Jackson boulevard, Chicago. When is an Usher Not an Usher? WHEN he is compelled to spend a large amount of his time doing the work for which PLOWMAN signs are designed. And PLOWMAN signs can do this work quicker, cheaper and much more efficiently. Let your ushers do the work they can do the best — keep your vacant seats filled, which means more money in your box office. Plowman Glo-Letr signs visualize everything in the theatre the patron wants to know about. They harmonize quietly with the furnishings of any theatre. Write today. Let us send you full details. FRANK E. PLOWMAN CO. 402 North Michigan Avenue CHICAGO 'Let Plowman Point the Way" ROSCO Glocolor Your Bulbs and [Beautify Your Lobby They Do Nol Fade^ FiregJo — Red Moonglo — Blue Myrtlegio^Green Roseglo — Rose Canaryglo — Canary Goldenglo — Cold Sunsetglo^Orange Wickglo — Flame Lamp Color Specialist! Since 1912 ROSCO LABORATORIES 118 Butler St. Brooklyn, N. Y. Oversized Cans Make Dipping Easy MAILING LISTS MOVING PICTURE THEATRES 2 1 ,776 Moving Picture Theatrea, per M . J.674 Legitimate Theatre*, per M 327 Colored Moving Picture Theatres . t.059 Film Exchange. 163 Manufacturers and Sti dios 411 Moving Picture Mach. & Sup. Dealer* A. F. WILLIAMS 168 W. Adams Street CHICAGO «5.00 7J0 5.00 10 00 3.00 4.00