Exhibitors Herald (Dec 1923 - Mar 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1923 - Mar 1924
Publisher:
Chicago, Exhibitors Herald Co.
Volume:
Exhibitors Herald (Dec 1923-Mar 1924)
Leaf #:
000756
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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XXII BETTER THEATRES SECTION OF February 2, 1924 YOUR PUBLIC Deserves a Perfect Picture THIS Can only be had bv using SNAPLITE LENSES See Your Dealer or Write KoUmorgen Optical Corporation 35 Steuben Street Brooklyn, N. Y., U. S. A. WE ALSO MANUFACTURE SNAPLITE JR. LENSES FOR PORTABLE MACHINES THE ELECTRO THERMAL PERFUMER THE DIRECTOR OF ART AND PRO DUCTIOX OF THIS THEATRE WRITES: "It has been a source of mystery to the audiences. They have received the novelty with a great deal of appreciation and satisfaction. It certainly has helped the appropriate numbers quite materially." Very truly yours, BALABAN | KATZ CORP. Bi) Frank Cambria Director of Art. ^ Production. Gives Life to Your PRESENTATION By the use of this new invention the faint odor of perfume is made to harmonize with any motion picture scene or stage presentation. Pine woods, rose garden, ocean breeze, new mown hay, oriental, and hundreds of other scenes can be made more realistic by the slight suggestion of their respective odors. Kindly fill in this coupon so that we can give you further information covering the use of this machine in your theatre. Name Seating Capacity Theatre Direct or A-C Current City THE ELECTRO THERMAL PERFUMER Factory and Offices: 217 W. Illinois St. Chicago, III. Better Theatres Advisory Staff In order to render its readers assistance on variotis problems of equipment and construction that arise from time to time, Better Theatres has obtained the cooperation of the individuals and associations listed following in this zi'ork. Through the co-operation of this advisory staff this department feels that it lias allied itself jt'iV/j sources of expert knozvledge on virtually every pliase of theatre building and furnishing and is able to offer theatre owners a valuable sen-ice in providing information and answers on a wide range of subjects of a general nature. ROBERT O. BOLJ-ER, Boiler Brothers, Architects. E. B. CRESAP, Secretary, National Association of Fan Manufacturers. JOHN EBERSON, Architect. G. E. EICHENLAUB, Architect. COLBY HARRIMAN, Technical Director, Chicago. McVickers Theatre, W. S. HAYS, Secretary, National Slate Association and The National Federation, Construction Industries. F. J. HUSE, Chief Engineer, Hollow Building Tile Association. JOSEPH KAUSAL, Chief Electrician, Maintenance Division, Balaban & Katz Theatres. SAMUEL R. J-EWIS, Member, American Society of Heating and \^entilating Engineers. A. C. LISKA, Remodeling. E. M. LURIE, Assistant to Commissioner, Associated Metal Lath Manufacturers. VIRGIL C. MARANI, M. Am. Soc. C. E., Chief Engineer, The Gypsum Industries. HENRY L. NEWHOUSE, Architect. WILLIAM OLDKNOW, President, Motion Picture Equipment Dealers of .America. FRANK E. PLOWMAN, Theatre Lighting. GEORGE L. RAPP, Architect. GEORGE W. REPP, Service Division, .American Face Brick Association. R. L. SIMMONS. Architect. HORACE L. SMITH, JR.,Theatre Engineer. NORMAN M. STINEMAN, Assoc. Mem. American Society of Civil Engineers, Portland Cement Association. MAX Y. SEATON, Technical Director, National Kellastone Company.