Exhibitors Herald (Dec 1923 - Mar 1924)
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82
EXHIBITORS HERALD
Februarv 9, 1924
that will please them. Seven reels. — B. B. Long. Palace theatre, Mt. Carrael, 111. — General patronage.
On tlie Banks of the Wabash, with Mary Carr. — Here is .-\ re-il picture. It has everything: action, comedy, tlirills and a good story. — E. E. Byrne. Columbia theatre. Athens. Ohio. — General patronage.
On the Banks of the Wabash, witli Mary Carr. — Brothers, liere i.'; a real one and a good bet for anyone, but don't let them hold you up on price. Held up for two days. When a picture comes back second day here, you know they like it. "Wonderful flood scenes. Seven reels. — ^W. A. Clark, Jr.. Castle theatre, Havanna, III. — General patronage.
Pioneer Trails, with Cullen Landis. — A real picture of the old West. Wonderful photography and good acting. CuUen Landis and Alice Calhoun are going to be sure bets for exhibitors. Picture pleased two days, to good business, 100 per cent. It's just one of those real honest-to-goodness stories that's bound to please any kind of audience. Seven reels. — B. B. Long, Palace theatre, Mt. Carmel, 111. — General patronage.
Pioneer Trails, with Cullen Landis. — Fine Western picture. Some of my people say better than "Covered Wagon," having seen both. Book it and boost it. It will stand lip for you. Seven reels. — Lyric theatre. Earlville' III. — General patronage.
Pioneer Trails, with Cullen Landis. — Very crudely done. Misrepresented. Window cards show Indians attacking stage coach, same is not in the picture. Not historically correct, as California did not have those kind of roads in 1849. Did not have modern saddles at that age. Too much like a serial. Universal's serial. "Buffalo Bill. " much the better of the two.— R. C. Harper, Grand theatre, Enderlin, N. D. — General patronage.
Loyal lives, with Mary Carr. — Not mucli for a special. Just a program number. Went over fair. Six reels. — Lyric theatre, Earlville. ill. — General patronage.
Loyal tires, with Mary Carr. — Well, this is just fair, but we paid too much money for it. No better than a program picture They claim special. Vitagraph has had some very good pictures but this one is a bum special. I lost money on it. Buy cheap or leave it. Not as good as any of the Universal program pictures. — 1 . rv. Harris, Amuse theatre, Hart, Mich.— Neighborhood patronage.
The Midnig-ht Alarm, with Alice Calhoun. It's all hokum, hut it satisfies. — Al. Hamilton. Rialto theatre. So. Norwalk, Conn. General patronage.
The Midnight Alarm, with Alice Calhoun. —This is what I call a real picture. Pleased 100 per cent. Get it. hoys, boost it to the skv It is worth all the exploitation you can give it and then some.— W. J. Smith. Pa"m theatre. Lindsay, Nebr.-Ne.ghborhood patronage.
The Midniffht Alarm, with Alice Calhoun _™sTs a aandy. Go after it. Rental verv fair. Vitagraph are not robbers on their programs. Seven reels.-Lyric theatre. Earlville. 111.— General patronage.
The Midnight Alarm, with Alice Calhoun.-An extra good P^oe^^™,r)icture sold at "special" price. Contains lots of thrills. N'ot much story and where they got the name is more than I can figure out. I guess to compete against "Third Alarm, but it is nothing like it. "Third Alarm is a fireman's picture and nothing else, while -Midnight Alarm might well be named "The Lost Heiress." Seven reels.— H. M. Retz. Crystal theatre. Aurora, Iowa. — Small town patronage.
The Midnig-ht Alarm, with Alice Calhoun
Very good. Reasonable price and packed
'«m in. If only we had a few more who ■would give us a chance to make something not trv to hog it all. Seven reels. — V. A. Peterson, Mission theatre, Seattle, Wash. — ■ Oenerai patronage.
The Leavenworth Case, with Martha Mansfield. — A mystf^ry story that is considerable better than the average program picture. Boosted my admission five cents without any complaints. Played to the best W'ednesday night crowd in six months. Six reels. — I. R. Adams. Rialto theatre, Stromsburg, Nebr. — General patronage.
The Leavenworth Case, with Martha Mansfield. — A splendid mystery which fol
liiuiiiiiiiuiiiniiiii
I Save Us a |
I Seat Near | I The Front |
I "Old Idaho Up Near the Sky S 1 Is Good Enough For Me" ^
M Talk not to me of FoUywood, g
M With its hot dog stands, for say — p
3 Did you ever attend a "Barbycue" ^
M In dear old Mackay in May? f^
J Why the people come from miles U
H around, p
M We just turn over the key to the S
g town, p
H And at the picture show they sit p
= dow^n \~^
H To the best pictures that can be y
g bought by Brown. ,=
S Now w^hy would Phil to Follywood g
m stray g
g When we have real pictures and ^
g barbecues over this way? ^
M Now just remember, Boys, what I S
I ^^^' I
^ For we celebrate with a barbecue g
m here every May. =
M 0!d Phil is welcome to Follywood, m
m Where the "rich" exhibitors go, H
M I like the chilline breezes §
m That blow in Idaho. g
I GUS N. BROWN. f
m American theatre, g
g Mackay, Idaho. M
lows the book closely. Much enjoyed by those who saw it, but the weather was to blame again and I lose. Six reels. — A. F. Jenkins, Community theatre, David City, Xebr. — General patronage.
Masters of Meu, with Cullen Landis. — Vitagraph was a winner here and. although we didn't get rich, we didn't go broke on it. Cheaper than "Furj^" and better in our opinion. — Goodwin & Hilton, Park theatre. Morningside, Sioux City, Iowa. — Neighborhood patronage.
Masters of Men. with Cullen Landis. — 100 per cent. The kind that shows the real American blood. It is a picture you don't have to be afraid of. — ^W. J. Smith, Palm theatre, Lindsay, Nebr. — Neighborhood patronage.
Masters of Men, with Cullen Landis. — ■ At one time this picture was par excellence. A. 1. but the print they sent me called forth some adverse criticism from my audience and a lot of bad language from me. The cast did remarkably well, although the girls didn't have so very much to do. Don't let Vitagraph soak you for this picture as they did me, just because I gave it a favorable write-up in the HERALD. If you can buy it right, play it; it's a good one. — J. C. Jenkins. Auditorium theatre, Neligh, Nebr. — General patronage.
Masters of Men, with Cullen Landis. — One of the best pictures I ever ran. Has tliree different distinct atmospheres. "Well liked by all my patrons. If we had a few more like that at the price we would make a little for onrself. Seven reels. — V. A. Peterson. Mission theatre, Seattle, Wash. — General patronage.
The Man Next Door, with Alice Calhoun. — Here's a good one. Left all our patrons in high good humor and left us good profit. Everybody satisfied. Vitagraph always treats us mighty good. Seven reels. Prints new. — Martin & Stephenson, Patriot theatre. Patriot, Ind. ^General patronage.
The Man Next Door, with Alice CaI"houn. — A real picture. Full of entertainment from start to finish. We didn't do much with it. No fault of the picture. — Mrs. W.
J. Carter, Maxine theatre, Croswell, Mich. — General patronage.
A Front Page Story, with a special cast. — One of the best we have played, to the jioorest crowds in history.^ — Goodwin & Hilton, Park theatre, Morningside, Iowa. — Neighborhood patronage.
A Front Page Story, with a special cast. —No extra money but above average for tlie money paid out. — T. W. Cannon, Majestic theatre, Greenfield. Tenn. — General ijaironage.
When Banger Smiles, with William Duncan.— Poorest Duncan we have used. This was the last one and we are glad of it. Duncan fails to draw for us. Five reels. Prints good. — Martin and Stephensen. Patriot theatre. Patriot, Ind. — General patronage.
When Danger Smiles, with William Duncan,— Another Duncan feature that pleased a fair Saturday night crowd. Bi,g blizzard swept the country, which kept most of the people at home. Taking a Saturday night away from a small town exliibitor is like taking milk away from a baby. Five reels. — Gunther & Mertzger, Palace theatre, Syracuse, Nebr. — General patronage.
Island Wives, with Corinne GrifRih. — A fair production if bought right. Will please those who like pictures of South Sea Islands,— Vick :\rillward. Harris theatre. Pancroft, Idaho. — Neighborhood patronage.
Island Wives, with Corinne Griffith. — Good and seemed to please all. Ran this on Wednesday night of Christmas week to good business. Five reels. — Mr. and Mrs.
R. Fox. Princess theatre, Obion, Tenn.
Small town patronage.
Playing It Wild, with William Duncan. —Best Western in many moons. Plenty of action witli just enough rough stuff.— Goodwin & Hilton. Park theatre. Morningside. Iowa. — Neighborhood patronage.
Playing It Wild, with William Duncan —Good average We.stern. Will please Saturday crowd.— Geo. C. Starkev. Opera House :\Iontour Falls. N. T.— General patronage. '
Playing It Wild, with William Duncan — A dandy good picture that pleased Ran this on Monday night of Christmas week to good business. Six reels.— Mr and Mrs E. Fox. Princess theatre. Obion, Tenn — Nmall town patronage.
The Ninety and Nine, with Colleen Moore —Excellent picture with wonderful forest Pa^rk tTf.'^f ^"die»«.-Goodwin & Hilton, Park theatre. Morningside, Iowa.Neighborhood patronage. ^>«^isn
The Ninety and Nine, with Colleen Moore. —This Ks good and you can get it ri^ht from your Vitragraph exchange. Not Sne kick on ,t and a lot of good comments One man said it was as good as anv fiftv-cent
ail fo'r '^tJ'r'r''' ^^^" ^^^ runthem a^l for twenty-five cents.— Vick Millward Harris theatre. Bancroft. Idaho.-Neighbor: hoofl patronage. -^-eignoor
My Wild Irish Rose, with a special cast — Dul not draw anything extra but pleased all Who saw it. I call it a good one if vou can get em m.— T. W. Cannon. Majestic ^heatre. Greenfield. Tenn.-General patron
My Wild Irish Bose, with a special cast.
— Plea.sed nearly everyone. Ran this one Thursday night of Christmas week and did big business. Seven reels.— Mr and Airs. F. Fox. Princess theatre. Obion. Tenn — (jeneral patronage.
Where Men Are Men, with William Duncan.—l-ellow exhibitors, these Bill Duncan features are life savers for us. Vitasraph puts them out at half the price other exchanges are asking. New prints on this one. Duncan is well liked here. He's a man's man in all of his pictures. When It coine.9 to fighting he is there and over I would advise Jack Dempsev to stay clear of Bill Duncan. This is the opinion our patrons have of Bill. Five reels.— Gunther & Metzser, Palace tlieatre, Syracuse. Nebr — General patronage.
The little Minister, with Alice Calhoun. —Pleasing costume picture, but costume pictures won't draw. — T. W. Cannon, Majestic theatre. Greenfield, Tenn. — General patronage.
The Silent Vow, with William Duncan. — :\Iy patniiis like Duncan and it drew well and pleased. — T. W. Cannon. Maje.stic theatre. Greenfield. Tenn. — General p.itronage.
Divorce Coupons, with Corinne Griffith —