Exhibitors Herald (Dec 1923 - Mar 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1923 - Mar 1924
Publisher:
Chicago, Exhibitors Herald Co.
Volume:
Exhibitors Herald (Dec 1923-Mar 1924)
Leaf #:
000901
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 16, 1924 EXHIBITORS HERALD 33 Conceives Plan for Crediting Players and Staff Dr. Hugo Riesenfeld, in his presentation of "Ten Commandments" at the George M. Cohan theatre, has worked out an ingenious method of introducing a picture. This great Cecil B. DeMille production necessarily carries with it an unusually large number of credits to the various persons associated with him in its production. A number of minutes would have been required to flash these on the screen so Dr. Riesenfeld conceived the idea of stencilling these credits on two pillars at the sides of the stage where the audience might read them at leisure. When the picture is to start, the pillars and candelabra shown in the illustration are withdrawn and the two tablets in the center open, revealing the screen behind them. Betty Compson's first starring vehicle under Alan Crosland will be "Miami." The famous winter resort of that name will be used as the background of the picture, to be released by Hodkinson. In deference to the wishes of her friends, Edith Allen has retained her ow^n name in place of the pseudonym "H^dda Lind." She has the leading role in Whitman Bennett's "Virtuous Liars." Leatrice Joy, whose stellar work in "Ten Commandments" has promoted her to stardom, will be formally introduced as a Paramount star in an adaptation of Sophie Kerr's novel "Worldly Goods". This promotion to stardom by Paramount is in the nature of a formal recognition and confirmation of the verdict rendered in her case by the public some time ago. Thelma Hill is the name of this Mack Sennett water nymph. She hails from Emporia, Kan., and is proud of it. Thelma will be in "Picking Peaches", distributed by Pathe.