Exhibitors Herald (Dec 1923 - Mar 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1923 - Mar 1924
Publisher:
Chicago, Exhibitors Herald Co.
Volume:
Exhibitors Herald (Dec 1923-Mar 1924)
Leaf #:
000903
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 16, 1924 EXHIBITORS HERALD 35 Adolph Zukor and Rodolph Valentino signing the contract by which Valentino returns to making Paramount pictures. Valentino returned recently on the Belgenland from Europe to start work on Booth Tarkington's "Monsieur Beaucaire" at the company's Long Island studio under the direction of Sidney Olcott. Buster Keaton is seen here in a scene from his next feature length comedy for Metro release, "Sherlock Junior." Buster says Mary Pickford is his favorite actress — after Norma and Constance Talmadge and his wife Natalie. Here's the old fashioned stereoscope that used to grace every parlor in the country and it's now in motion pictures. Director Tod Browning of the Goldwyn studios, has one in his ofRce 'with which to examine pictures of location brou|fht to him by bis assistant. Clara Bow, who has scored a personal triumph as the flapper in "Black Oxen" will next be seen as a Preferred star in "Maytime" under the banner of B. P. Schulberg, with whom she is under contract. She is at present working on "Poisoned Paradise" vrhich is in production under the direction of Gasnier.