Exhibitors Herald (Mar-Apr 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Apr 1924
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Apr 1924)
Leaf #:
00057
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 16, 2023
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March 29, 1924 EXHIBITORS HERALD LAUDS RADIO EXPLOITATION THEB^TIRTE ^Tw JANUARY SUNDAY MONDAY TUESDAY | WEDNESDAY THURSDAY FRIDAY SATURDAY n "THtS DE-T&CTivts T« ALL* "BfFOef TM^PUflUC' Ann* uttlC 3 ACT3 jfAuOCriLLC ' a ^ con tor .:<.:: '-r:u -;™:e ■ TJIVORDfT"^ 5.12W n lO ■< tuna I » J e.^ rpTSAlL ^ OF THE AXE 3 ACT^JA^pfflllC , 00U6LA.S5 MIRBA1KJ Jfc STEPHEN STEPS OUT 17 A 1A ALSO BK5 MAL ftOACM COnCOY marriase1 Iaker ™° on oncer • euoo WMCN THE DESERT CALLS -u.ro O 9«tm«»t. <rv, «ijo "Lawfu.1 U *»r m/trrt/i-^no/ut irceny " Jtit asT-ztmiuia 2-R£EL°C0neOY fcwli c# fortune J ACTS IWOenltf MOTHERS 1 11 IN LArv ■"-sg"* , *»0 *un ccveo r A** rwww : i: Wurlitzer Grand Concert Pipe Organ-For You LOIS WILSON fchsHdled at last, one of the tinest concert pipe organs in the state and tonight uou mav hear it for the first time in all its grandeur It is beyond desertion. After you hear k we will be glad to show it to you any time • And here's-the pictures for today THURSDAY, FRIDAY. SATURDAY Direct from Columbus Thomas Meighan and Lois Wilson in Booth Tarkinyton Paramount picture 'Pied Piper Malone' Tom's latest and. greatest triumph and on the program 2 COMEDFES 2 "West Is West" and sjx*;iak Mack Senne-tt presents Bin Turpin' and his' "Goo-Goo Eyes" i-fv "'' The DareBen Turpin devil" Tom Meighan The COLONIAL Always Glad To See You. Price roc. 30c Mattapan Theatre Shows Announced By W. 6. 1. Station Always on the alert for some new and novel idea, the management of Andersen's Mattapan Theatre had struck a new channel in advertising their shows. The latest idea being the use of the radio "broadcasting station W. G. I. Medford Hillside, Medford, Mass. Every night this week Mattapan has been "on the air" in conjunction with the showing of Rex Beach's story "Big Brother" playing at An dersen's Theatre next week Monday, Tuesday, Wednesday and Thursday. Mr. C. R. Emery, the announcer and aho the "Big Brother" of Amrad's Big Brother Club has planned to cooperate with the Mattapan Theatre in connection with his "Big Brother Club" and is Very anxious to have more of the children in Mattapan and Milton join his club. In order that he may meet the children in person and explain to them the idea of the "Big Brother Club" and also meet the ones who have already joined he is going to come out to the Mattapan Theatre and talk to them Monday, February 25 at an extra school children's matinee to start at 4:30 P. M. It is quite certain that this plan will meet with the approval of the mothers and fathers of the children who live in and around the community. The "Big Brother" movement is an ud to date idea of which the moral -value is unestimable. FRANK K. ELDRIDGE writes this week 'of his success in applying radio to theatre exploitation. His letter is on a preceding page. DAYTON, O., also knows the calendar type of program, as the contribution from the Sigma theatre, reproduced above at left, attests. GEORGE REA, Colonial theatre, Washington C. H. O, advertises his Wurlitzer organ concerts as shown in the reproduction of a contributed ad at left.