Exhibitors Herald (Mar-Apr 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Apr 1924
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Apr 1924)
Leaf #:
00058
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 16, 2023
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48 EXHIBITORS HERALD March 29, 1924 ZANE GREY A DRAWING CARD PATHE'S "The Call of the Wild," as lobbied at the Majestic, Portland, Ore. (Left.) AN F. B. O. program as billed by Clarence Wagner, Bugg theatre, Chicago. (Right.) "THE WAY OF A MAN," Pathe feature, also produced as a serial, was accorded this colorful display by the Family theatre, Davenport, la. The duplex production has been the subject of many commendatory reports in "What the Picture Did For Me." J. W. CREAMER writes this week of his special display for "To the Last Man," his letter appearing on a preceding page. O. D. Cloakey Joins "U" ORAL D. CLOAKEY, Regent theatre, Ottawa, Can., has accepted the post of General Supervisor of Exploitation and Theatres for Universal Pictures Corporation. Mr. Cloakey's headquarters will be at Los Angeles and he will assume his new duties late this month. Mr. Cloakey's eminent fitness for the assignment is well known to all through his remarkable record as revealed in frequent brilliant contributions to this department.