Exhibitors Herald (Mar-Apr 1924)

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XIV BETTER THEATRES SECT ION OF March 29, 1924 IT'S GOOD BUSINESS TO REDUCE YOUR OVERHEAD The American Reflecting Arc Reduces Current Bills 50 Per Cent And Better The wise business man always keeps his overhead down to the minimum at which he can operate efficiently. The American Arc Lamp gives as good results, sometimes better, than the regular type of arc lamp at from 50 to 75f7 saving in amount of current used. The carbons it uses are small and lower in price. It uses condensers, eliminating that expense, and the heat generated is so little that wire, parts, lugs, etc., last indefinitely. The light produced is of a fine, bright, white quality. No blue cast as in high intensity. You should know all about this lamp. Send for large descriptive circular. WE SELL ON EASY PAYMENTS EXHIBITORS SUPPLY COMPANY 825 So. Wabash Ave. CHICAGO, ILLINOIS OMAHA BRANCH DENVER, COLO. MILWAUKEE BRANCH 1518 Davenport St. 822-21st St. 715 Wells St. ST. LOUIS BRANCH CLEVELAND BRANCH MINNEAPOLIS BRANCH 3315 Olive St. 21st and Payne Ave. 221 Loeb Arcade Kunsky to Build New Theatre JOHN H. KUNSKY of Detroit, is to J have another large theatre. Negotiations were completed and leases signed last month covering one of the largest plots of downtown property in the Motor City, which will give Kunsky a fourth large theatre. He is now operating the Capitol, seating 4,250, the Madison, with a capacity of 2,350 and Adams, accommodating 1,950, besides several large residential houses as well as other theatres in Detroit. The new house, as yet unnamed, will occupy a site within a stones-throw of New Kunsky theatre, Detroit. the other Kunsky houses about Grand Circus Park, the new business center of Detroit, and will seat more than 3500. The investment concerned amounts to better than $2,000,000. * * * Negotiations were successfully completed for the huge realty deal by Mr. Kunsky's associate, George W. Trendle, acting for Kunsky. Trendle has been the main figure in the consummation of the biggest theatre deals pulled off in Detroit during the past several years, and this latest involves the largest amount of money yet. Particularly outstanding has been Trendle's handling of the huge financial ventures of the Capitol and Madison. With a frontage of 110 feet on Woodward, and 400 feet on Elizabeth St., there will be built, in addition to the theatre itself, a modern office building with stores and shops occupying the first two floors. The building will be eight stories high. Work will begin during the coming summer, notice having been given already to all tenants occupying the present buildings on the site. * * * The theatre will be built under the supervision of C. Howard Crane, architect of the Music Box, New York, and who has been recently selected to draw the plans for the new theatre Guild, New York. Crane, a Detroit man, has drawn the plans for all the Kunsky houses in Detroit, including the beautiful Capitol, and is widely known for his activities as architect for several of the largest houses in the country, as well as his activities in London, England, where he is shortly to supervise the construction of a new house for English interests.