Exhibitors Herald (Mar-Apr 1924)

Page scan 000111 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Apr 1924
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Apr 1924)
Leaf #:
000111
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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March 29, 1924 EXHIBITORS HERALD XVII The New Barton Twin Console Double Organ A Musical Sensation! The Barton Pitless Console Lifts occupy only 12 inches of vertical space. They rest on top of the orchestra pit floor and raise five feet. Now every theater can be equipped at a cost tremendously lower than for the pit type. This is exclusively a Barton feature. Lincoln Square Theatre, Decatur, 111. A Box Office sensation, too ! This is a new way of featuring music that has tremendous audience pulling power. This new Barton Two Console Double Orchestral Organ has gained instant favor. The theater shown above is only one of many we are similarly equipping. This new Barton can be played by two players simultaneously, or by one player from either console. Each console is mounted on the new Barton Pitless Console Lift that raises it five feet to the audience's amazement and lowers it below the sight lines of first row seats quickly and easily. Remember that Barton Orchestral Organ has the richest tonal quality and is the most flexible, reliable, and practical theater music equipment ever built. Now that this innovation is provided, this organ is more profitable than ever for any theater to own. Will you be the first in your city to exploit the New Barton Two Console Double Organ ? There is money in it. Write or wire for particulars. UTS A (OICMESTML MEAN BARTOLA MUSICAL INSTRUMENT CO. 5 So. Wabash Ave. CHICAGO, ILL.