Exhibitors Herald (Mar-Apr 1924)

XVIII BETTER THEATRES SECTION OF March 29, 1924 Brilliant and Colorful Illumination of the Back Stage It Pleases and Thrills the Patrons Brenkert Products are Standardized ^ — . — .. Standardized Equipment means an Uninterrupted Service. SOLDER HAS BEEN ELIMINATED. All parts of hoods expertly double-seamed and uniformly rivetted. Triple-baked-on enamel in ebony finish provides durable wearing surfaces with a very pleasing appearance. Reflecting surfaces of suspension and floor stand olivettes are applied by air brush to avoid irregularities. All hoods constructed for free ventilation, to prolong life of lamps, without leakage of light. All parts thoroughly standardized and quickly accessible. BRIGHTEN YOUR BACK STAGE AND SOME OF THE DARK CORNERS. See your Theatre Equipment Dealer for particulars and prices. Brenkert Light Projection Co., Inc. Designers and M anuf act urers Detroit _____ Michigan Problem of Rolls for Mechanical Instrument (Continued from Page XVI) the motion picture business, and take all the music rolls and classify them and label them so that a theatre owner could tell by the label what kind of picture that particular piece of music was suited to, it appears certain that it would enjoy success. And it seems to the writer that this must be the first step towards the motion picture industry getting the proper appreciation of the possibilities in the use of music rolls and mechanical instruments. There are so many phases of the question of mechanical music in a theatre and so much depending upon local circumstances, the class of people attending any particular theatre and so many different makes of instruments, that it is essential that the theatre owner should analyze his situation independently before he installs any particular make or size of mechanical instrument. A certain class of intrument very successful in one theatre might be disasterous in another theatre under different circumstances. * * * One important thing, however, in the choice of any mechanical instrument is to know before hand whether the instrument is standard and how many makes of rolls it can use. There are some instruments that are made which are able to take all kinds of music roll. Theatre Planned for Iron Mountain, Mich. Announcement has been made by M. D. Thomas, manager of the Colonial Theatre Company, Iron Mountain, Michigan, that a combined theatre, office and store building will be erected in that city, work on which will be started in the near future. The theatre is to have a seating capacity of 1,200. The Colonial theatre company is composed of A. E. Brauns and Mr. Thomas who operate the Colonial and Bijou theatres in Iron Mountain and the Garrick, Bijou and Orpheum at Fond Du Lac, Wis. The estimated cost of the new project is $250,000. The building is expected to be the most imposing in Iron Mountain and the architectural design has been placed in the hands of a Detroit firm. The structure will be two stories in height and of fireproof construction. The property has a frontage on B street of 96 feet and a depth of 130 feet. New Projects Hagerstown, Pa. — It is rumored that a $350,000 theatre is to be erected in Hagerstown by George W. Bennethum Thetres, Inc. * Iron Mountain, Mich. — Construction of a combined theatre, office and store building to cost a quarter of a million dollars will be started here soon, it has been announced by M. D. Thomas, manager of the Colonial Theatre Company. * Portland, Ore. — Plans for a theatre which w ill cost about $125,000 to be located at Unton avenue and Russell street have been announced by E. A. Miller, who is designing the structure for W. L. Greber. It will seat 1,200.