Exhibitors Herald (Mar-Apr 1924)

April 5, 1924 EXHIBITORS HERALD 49 "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright , 192 4 This is the original exhibitors' reports department, established October 14, 1916. Beware of cheap, misleading imitations. "What the Picture Did for Me" is the one genuine source of exhibitor-written box office information. Address: "What the Picture Did for Me," EXHIBITORS HERALD, 407 South Dearborn Street, Chicago, III. Associated Exhibitors Going Up, with Douglas MacLean. — Very good light comedy with plenty of laughs and thrills. Not as good as "The Hottentot," but Tom Ince was going good when he made "The Hottentot." At the box office, only fair. Print only in fair shape. Seven reels. — L. F. Wolcott, Grand theatre, Eldora, Iowa. The Tents of Allah, with Monte Blue. — A rather interesting, nicely staged and well acted production. — Henry W. Gaudng, Lincoln theatre, Pittsburgh, Pa.— Neighborhood patronage. The Extra Girl, with Mabel Normand. — Here is one that I thought was good, but I was practically alone in my opinion. Half of my audience was non-committal, but the other dozen told me how foolish they thought it was, and, Oh yes, one man collared me the following day and, calling me down a dark alley where no one else could hear him, told me he thought it was fine. But anyway, between American Legion activities — and I am one of the boys, myself — the various clubs, basketball tournaments, dances, etc., and a general disinclination on the part of the public to attend motion picture shows, the exhibitor has his werk cut out for him to buy the baby's shoosies. As near as I can estimate it he can pay in the vicinity of $2.50 for program features and about $7.50 for the big specials and feel, after an intensive advertising campaign, that he will get his money back. I was oversold on "The Extra Girl." Be careful what you pay. There is so much scandal now-a-days that that angle in connection with this one won't draw a dime. Seven reels. Print in fine shape. — L. F. Wolcott, Grand theatre, Eldora, Iowa. David Copperfleld, with a special cast. — Fair picture. Follows the book closely. Good Sunday show and good tie-up with schools, as they will like it. — Chas. Lee Hyde, Pierre, S. D. Grandma's Boy, with Harold Lloyd. — Same as every one else has reported, the best comedy in years. Five reels. — R. R. McCrossen, Weeksbury theatre. Weeksbury, Kentucky. — Small town patronage. Why Worry, with Harold Lloyd. — Reports on this picture, formerly printed in this space, will be published henceforth under the heading, Pathe, advices from that organization stating that it is a Pathe picture. F. B. O. North of Nevada, with Fred Thomson. — Here's a real comedy-drama Western. One that will please any audience. Thomson has certainly made a name for himself in this one and "The Mask of Lopez." Had for my opposition "Sporting Youth" and several patrons told me I had the better picture, so I consider that boost enough. Business good. Five reels. — Hugh G. Martin, American theatre, Columbus, Ga., General patronage. Adventures of the North, with Capt. Kleinschmidt. — Considered by my patrons as excellent. Advertised it as an educa pillll!lilllllllll!llllll![|||||||l!llllllllll!ll!!lllllllli | Up to Date Reports in This Issue | 1 Among the new pictures re | ■ ported this week are: § Adventures of the North | Breathless Moments Drums of Jeopardy The Galloping Fish Icebound J Lilies of the Field jj Nellie the Beautiful Cloak 1 1 Model North of Nevada Rendesvouz 1 Shadows of the East Stolen Secrets J Thy Name Is Woman The Wolf Man J Women Who Give 1 tional picture, so people knew what to expect. Five reels, good condition. — D. E. Fitton, Lyric theatre, Harrison, Ark. — Small town patronage. After the Ball, with a special cast. — This would have been a splendid picture if cut down to five reels. Too long and drawn out. Wish producers would forget about these seven reelers. One to three reels of padding ruins many a good picture. Seven reels. — Mrs. Frank Paul, Marvel theatre, Carlinville, 111. — Small town patronage. The Fair Cheat, with Dorothy Mackaill. — Very good program picture. Fair patronage. Six reels. — G. Strasser Sons, Emblem theatre, Buffalo, N. Y. Blow Tour Own Horn, with special cast. — Good clean comedy-drama. The kind of a show they want in a small town. The radio stuff in this show drew many that are not movie fans. Six reels. — Louis A. Van Alstyne, Quality theatre, Cullom, 111. — Small town patronage. Fashionable Fakirs, with Johnnie Walker. — Fair program picture. 4,800 feet. — G. Strasser Sons, Emblem theatre, Buffalo, N. Y. — Fair patronage. Fashionable Fakirs, with Johnnie Walker. — A comedy-drama that pleased the majority, but I have seen Walker do much better work than this. Six reels. — Hugh G. Martin, American theatre, Columbus, Ga. — General patronage. Judgment of the Storm, with a special cast. — Very good picture. Good patronage. Seven reels. — G. Strasser Sons, Emblem theatre, Buffalo, N. Y. Judgment of the Storm, with a special cast. — Just when a fellow gets disgusted with the show business along comes a wonderful picture like this and gives you new pep. It is great from every standpoint and Film Booking Offices is to be congratulated. The entire cast, original story, photography and direction are superb. It makes a fellow feel good to get this kind. Seven reels. — Mrs. Frank Paul, Marvel theatre, Carlinville, 111. — Small town patronage. Mary of the Movies, with Marion Mack. — This drew a fairly good audience and our folks considered it good entertainment. Seven reels. — C. E. Hopkins, The Hopkins theatre, Cotter, Ark. — Small town patronage. Daytime Wives, with a special cast. — Practically everyone liked this one. Story is just what a person imagines really happens, and you know whenever the patron thinks that about a picture, why, it gives satisfaction. — H. G. Stettmund, Jr., Odeon theatre, Chandler, Okla. — Small town patronage. Daytime Wives, with a special cast. — We thought this would not please but we received many favorable comments on it. Seven reels. — B. C. Brown, Temple theatre, Viroqua, Wis. Daytime Wives, with a special cast. — This was sent to us in place of another picture we had booked, and I was a little afraid of the title, but it is as good a drama of social and business life as you will find anywhere. Coming as it did, we had to play it on Saturday night and, although it pleased the big majority, several boys and men walked out on it. Seven reels. — A. N. Miles, Eminence theatre. Eminence, Ky.— Small farming town patronage. Crashing' Through, with Harry Carey. — Have played two of the Film Booking Offices' Carey pictures and am well satisfied that they are better than the Universal Careys. Six reels. — Joe Winniger, Davidson theatre, Waupun, Wis. The Mysterious Witness, with Robert Gordon. — Good Western. Theme of mother love. Have seen better Westerns. Print good. Six reels. — Paul J. Durbin, Majestic theatre, Perry, 111. — Small town patronage. Thelma, with Jane Novak. — This drew because the book has been so widely read, but the picture is not as interesting .as the book. I consider it just an ordinary society picture without any punch. Seven reels. — A. N. Miles, Eminence theatre. Eminence, Ky. Thelma, with Jane Novak. — A good program picture. Not much of a drawing card. If your patrons like Jane Novak, this picture will go over quite well. Print in good shape. F. B. O. are fine people to do business with. Seven reels. — P. G. Held, Sterling theatre, Fairmont, Neb. The Snowshoe Trail, with Jane Novak. — Good program picture. Film in good shape. Six reels. — Fred Boerslager, Opera House theatre, Hilbert, Wis. Westbound Limited, with Ralph Lewis. — If box office results are all you want, then