Exhibitors Herald (Mar-Apr 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Apr 1924
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Apr 1924)
Leaf #:
000198
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 16, 2023
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52 EXHIBITORS HERALD April 5, 1924 CARMEL MYERS (F. B. O.) ANNA Q. NILSSON (First National) Additions to Herald Only Star Ballot Photographs of new stars entered this week in the "Herald Only" Club Favorite Star Contest are published herewith. For ballot as developed to date, see opposite page. WILLIAM DESMOND (Universal) MARY PICKFORD (United Artists) they came down. Wish now I hadn't. I sure got the merry razz good and proper, because this one is the bunk! Lay off it. Six reels. — L. F. Wolcott, Grand theatre, Eldora, Iowa. The Bright Shawl, with Richard Barthelmess. — Just another costume play and, while good work by players helped some and the "peepuls" came out in fair numbers the first night, they sure gave us tne go-by the second night. Barthelmess' sword play pretty weak compared to Conway Tearle's in "Ashes of Vengeance." Be careful what you pay for this and don't promise too much. Eight reels. — L. F. Wolcott, Grand theatre, Eldora, Iowa. The Huntress, with Colleen Moore. — Good clean outdoor scenic picture which did fair business New Year's day. Seven reels. — L. F. Wolcott, Grand theatre, Eldora, Iowa. The Huntress, with Colleen Moore. — I suppose some exhibitors think I should send in a punk report, sometimes. Well, I am just going by what my patrons tell me about the picture. Anyway. "The Huntress" was well liked here. It's a good picture for a change. Six reels. — C. L. Brown, Paramount theatre, Elizabeth, La. — Small town patronage. A Man of Action, with Douglas MacLean. — This is different and doesn't have much kick, but I would say that it will please everyone. Six reels. — L. F. Wolcott, Grand theatre, Eldora, Iowa. The Hottentot, with Douglas MacLean. — 100 per cent production. Business fair, although rental a bit high. Wrill please any audience. Seven reels. — Roy L. Dowling, Ozark theatre, Ozark, Ala. The Hottentot, with Douglas MacLean. — People liked this one immensely and it brought good attendance. Eight reels. — Al C. Werner, Royal theatre, Reading, Fa. — Mixed patronage. Fonjola, with Anna Q. Nilsson. — Different BETTY BLYTHE (Selznick) DORIS KENYON (Vitagraph) IRENE RICH (C. B.C.)