Exhibitors Herald (Mar-Apr 1924)

April 5, 1924 EXHIBITORS HERALD S5 madge. — Pleased my people. Print good. Six reels. — J. S. Walker, Alamo theatre, Moody, Tex. — Small town patronage. The Wonderful Thing', with Norma Talmadge. — A fine little picture. Good storywell acted. Not a special. Seven reels. — C. L. Reed, Illinois theatre, Newman, 111. — Small town patronage. Brawn of the North, with Strongheart. — This is a mighty good offering, but it is somewhat too long. It would have made a wonderful six reeler. Scenery and photography splendid. Eight reels. — C. L. Reed, Illinois theatre, Newman, 111. — Small town patronage. Omar the Tentmaker, with Guy Bates Post. — A veritable classic from "way back yonder" that has no appeal whatever to most people. Nope, we've not reached the "grand opery" stage yet. Don't know what I was suffering from the day I set this in. Played to average business March 12 and 13. Two too many reels. — Fred C. Hinds, Cresco theatre, Cresco, Iowa. — General patronage. The Halfbreed, with Wheeler Oakman. — Not so much of a picture. Seems to have poor direction. This is from stage play by Oliver Morosco. Can't say it is much of a success on screen. Has a good cast, but don't seem to get across for some reason or other. Noticed from previous reports in your column that this wasn't so good and is the right dope. — H. H. Binions, Cozy theatre, Toledo, Iowa. — Town and country patronage. The Girl of the Golden West, with a special cast. — Another good picture which pleased everyone. Kerrigan good in this picture. Good photography also. Seven reels. — C. L. Brown, Paramount theatre, Elizabeth, La. — Small town patronage. The Girl of the Golden West, with a special cast. — A better grade of Western that took well with most everybody. Nothing big. Seven reels. — H. E. Patrick, Palace theatre, North Rose, N. Y. — Small town patronage. Hurricane's Gal, with Dorothy Phillips. — Very good picture. Lots of thrills and action. A big sea picture that should capture any audience. Registered 100 per cent. Eight reels. — Geo. Khattar, Khattar's theatre, Sydney, N. S., Canada. Hurricane's Gal, with Dorothy Phillips. — ■ Have had so many favorable comments on this picture that I want to make a report on it. Many of my patrons rate this picture with "Skin Deep" as two of the best pictures shown here the past year. This was my first of this star and she was wonderful in it. Good cast, good story and good direction. Can't beat that combination. Eight reels. — H. E. Patrick, Palace theatre, North Rose, N. Y. — Small town patronage. Peck's Bad Boy, with Jackie Coogan. — This is a fine picture and drew me a large mid-week attendance. Pleased 100 per cent. Jackie is sure a drawing card for me. Don't be afraid of this one. Five reels. — John H. Wetz. Rialto theatre, Middletown, Ind. — Small town patronage. The Isle of Lost Ships, with Milton Sills. — Good. Very excellent entertainment. Get behind this— it will please them all and should be bought right now. Eight reels. — L. F. Wolcott, Grand theatre, Eldora, Iowa. The Isle of Lost Ships, with Milton Sills. — Milton Sills and Walter Long and Anna Q. Nilsson in a very interesting and odd picture. Once in a while a rough sea story like this gets them. Seven reels. — Joe Winniger, Davidson theatre, Waupun, Wis. Tol'able David, with Richard Barthelmess. — This is one of the best pictures I have run in a long time, but it did not draw any extra business. It will please them if you can get them in. Seven reels. — John H. Wetz, Rialto theatre, Middletown, Ind. — Small town patronage. The Dangerous Age, with a special cast. — Good picture of its kind to poor business, as this is not the kind our audience likes. Pleased about 70 per cent. Eight reels. — Geo. Khattar, Khattar's theatre, Sydney, N. S., Canada. East Is West, with Constance Talmadge. — This star has never been a favorite here in her farce comedies, but this picture was a perfect delight. We had terrible weather so I can not judge the drawing power of the picture. We lost about $10.00 on it. The people who did see it had nothing but nice things to say about it. Eight reels. — A. N. Miles, Eminence theatre. Eminence, Ky. Fox Shadows of the East, with a special cast. — -Nothing wonderful, but an interesting drama of contrasts in city and desert life. Norman Kerry makes a dandy sheik and you like him. The first of the picture drags but the last two reels have lots of pep. — Ben L. Morris, Temple theatre, Bellaire. O. The Wolf Man, with John Gilbert. — Why on earth an actor with the ability that John Gilbert possesses will allow himself to be starred in any such piece of cheese is more than I can figure out. It is absolutely the worst conglomeration of a story it has ever been my misfortune to see. Gilbert was well thought of here, but this will kill him for a good while. Fox must have a queer conception of what people like to see in pictures. Brothers, if they have you staked on this, pay for it and leave it alone. Six reels. — F. J. O'Hara, Community theatre, Elgin, Neb. The Wolf Man, with John Gilbert. — A better than ordinary Northwestern melodrama which drew poor business on account of the paper playing up the society drama part of the story. Five reels. — L. F. Wolcott, Grand theatre, Eldora, Iowa. Just Off Broadway, with John Gilbert. — Best Gilbert picture we ever used. Good patronage. Six reels. — G. Strasser Sons, Emblem theatre, Buffalo, N. Y. Just Off Broadway, with John Gilbert. — This is a fine picture with a great star. The ladies sure fall for him. On their way out they asked when he was coming again. Good business. Six reels. — Peck's theatre, LaSalle, 111. — General patronage. Not a Drum Was Heard, with Charles Jones.— This is something like what the public wish to see Jones in. There is only about a half-dozen Western stars, but the woods are full of those society and highbrow stars. Why don't the real Western stars stay in their place and give us what GRAB THIS PICTURE — and boost it to the skies. Here's one that will make 'em want to see more of your theatre and your pictures. This second big PALMER PHOTOPLAY, following, as it does, on the heels of the first big Palmer Picture, "JUDGMENT OF THE STORM," makes more fans for you. With beautiful MADGE BELLAMY and big cast, you've got a genuine attraction that you can shout about. Take a slant at the press book. Ask your nearest F. B. O. exchange manager for play dates and DO IT NOW! FILM BOOKING OFFICES 723 SEVENTH AVENUE, NEW YORK, N. Y. Sales Office, United Kingdom: R-C Pictures Corporation, 26-27 D'Arblay Street, Wardour St., London, W. I, England we want? Good. Five reels. — F. J. O'Hara, Community theatre, Elgin, Neb. Not a Drum Was Heard, with Charles Jones. — Fair program picture. But, oh, what a title! — Fred McCoy, Jefferson theatre, Springfield, Mo. Ladies to Board, with Tom Mix. — The best picture Tom has appeared in lately. Mix broke box office record with us on this one. If you haven't played it, get it. — A. E. Williamson, Idle Hour theatre, Monroe, Ga. Ladies to Board, with Tom Mix. — This one is 100 per cent entertainment — plenty of thrills and comedy. Tony also does some fine work. Everybody went out smiling. You cannot go wrong on this one. Six reels. — C. H. Simpson, Princess theatre, Millen, Ga. — General patronage. Love Letters, with Shirley Mason. — Weak little story. Shirley worked hard but couldn't achieve the impossible. At the box office — a blank. Five reels. — I*. F. Wolcott, Grand theatre, Eldora, Iowa. The Governor's Lady, with a special cast. — Eight full reels that should only have been six. The picture is not so bad, but about the poorest directed picture I have ever seen. Harry Millard may be rated as a good director, but he failed to show any of it in this one. — R. W. Hickman, Lyric theatre, Greenville, 111. The Governor's Lady, with a special cast. — Another box office flop, I'll say. Lay off it. Seven reels. — L. F. Wolcott, Grand theatre, Eldora, Iowa. No Mother to Guide Her, with Genevieve Tobin. — "Special"? Oh, boy, what a lemon! All that my audience, the few who came, or I could see of note to this was the natural color in spots. Where are our "noted" producers taking us, anyway — back to the beginning of the motion picture game to begin all over again? Or are they just attempting to get out from under a deficit this season? Anyway, no more of the same for me. Take a tip and lay off this one. Seven reels. — L. F. Wolcott, Grand theatre, Eldora, Iowa. Times Have Changed, with Russell. — A fair program picture in which Russell does his best with material used. Five reels. — T. A. Shea, Palace theatre, McGehee, Ark. — Neighborhood patronage. Hell's Hole, with Charles Jones. — Good and seemed to please. Lots of action. Had it not been for dream ending, would have had lots more favorable comments. Good business. Six reels. — Mr. and Mrs. E. Fox, Princess theatre, Obion, Tenn. — Small town patronage. Monna Vanna, with a special cast. — A great picture for foreign countries, but this is the United States. Terrible for my patrons. Many walked out before it had reached the third reel. As for a box office attraction and a picture to please your patrons, leave it alone. Pay for it and jump it. You'll feel better. Nine reels. — Al Powell, Highland theatre, Guthrie, Okla. — General patronage. If Winter Comes, with Percy Marmont. — Another wonderful picturization of a book story. It got big business three days at advanced prices. What more do you want? — Ben L. Morris, Temple theatre, Bellaire, Ohio. The Temple of Venus, with a special cast. This is one of Fox's specials that went over big for me. I had my patrons tell me that it was grand. Beautiful colored photography. Something different. Pleased all who saw it. Advertised it heavy. Used one's, six's, photos and rotogravure heralds. Opposition big. Revival meeting. Was satisfied with box office report. — Charles E. Barber, Electric theatre, Tilden, 111. — Mining town patronage. Cupid's Fireman, with Charles Jones. — Just a fair Saturday picture. No special drawing power. The Imperial Comedy, "Arabia's Last Alarm," was the best part of the show. Five reels. — L. F. Wolcott, Grand theatre, Eldora, Iowa. Cupid's Fireman, with Charles Jones. — Each picture of this star seems to be getting better. This sure is a dandy. Give me more like this one. Business fine. Five reels. — Peck's theatre, LaSalle, 111. — General patronage. Cupid's Fireman, with Charles Jones. — Good-bye, Buck. Good-bye, Fox. You've