Exhibitors Herald (Mar-Apr 1924)

April 5, 1924 EXHIBITORS HER A L D 57 Five reels. — Roy W. Adams, Pastime theatre, Mason, Mich. — Small town patronage. The Town That Forgot Ood, with a special cast. — Opinions of this show were very much divided. Some thought it great: others, and by far the largest number, said it was a cheap, insincere and clumsily sentimental picture without coherent story, tedious and overdrawn. Nine reels. — Al C. Werner, Royal theatre, Reading, Pa. — Mixed patronage. Catch My Smoke, with Tom Mix. — Played on Saturday and it went over good. If they like "Westerns, give them this one. Five reels. — B. B. Benfield, Idle Hour theatre, Marion, S. C. — Small town patronage. Romance Land, with Tom Mix. — Good, as usual, but the print was rotten. This ruined the whole show. Pleased all Mix fans. Six reels. — Roy L. Dowling, Ozark theatre, Ozark, Ala. The Fast Mail, with Charles Jones. — A thriller too far fetched for my crowd. Where they like thrills this should go by. Seven reels. — B. B. Benfield, Idle Hour theatre, Marion, S. C. — Small town patronage. Goldwyn Cosmopolitan Nellie the Beautiful Cloak Model, with Claire Windsor. — Here is a real picture — one that pleases all. Title bad, but if you can get them in it will please 100 per cent. Action galore and a wonderful love story. Buy this quick. Seven reels. — M. A. Pay, Colonial theatre, Sioux Falls, S. D. — General patronage. Rendezvous, a Marshall Neilan production.— Did not draw any business. A good picture but not a big picture by any means. Paid $15.00 too much. A picture of Russia. American soldier falls in love with Russian girl while stationed in Siberia. A picture that will not appeal to everybody. Had a few comments. — Raymond Pfeiffer, Princess theatre, Chilton, Wis. — Small town patronage. Name the Man, with Mae Busch. — An excellent audience picture. Gave general satisfaction and drew satisfactory business for six days. — John W. Hawkins, State theatre, New Bedford, Mass. Through the Dark, with Colleen Moore. — An entertaining crook drama. Pleased fairly well and pulled fair business for three days. — John W. Hawkins, State theatre, New Bedford, Mass. — General patronage. Through the Dark, with Colleen Moore. — An extra good Boston Blackie story. Will please everybody. Plenty of action and thrills.— Raymond Pfeiffer, Princess theatre, Chilton, Wis. — Small town patronage. Red Lights, with a special cast. — Here is an audience picture and a big one. It is packed full of surprises and some of the finest light effects that have been put over in some time. While it is a mystery story, it is not so subtle but touched with comedy which makes mighty fine entertainment. For me it did not have any unusual box office pull, doing average business two days. Seven reels. — W. H. Brenner, Cozy theatre, Winchester, Ind. Red Lights, with a special cast. — Very good picture but title kills it. Fell flat. 6,500 feet. — G. Strasser, Emblem theatre, Buffalo, N. Y. Slave of Desire, with George Walsh. — Good program picture. 6,500 feet. — G. Strasser Sons, Emblem theatre, Buffalo, N. Y. Slave of Desire, with George Walsh. — Nothing to it. Did not please at all. Several walked out. — A. Mitchell, Dixie theatre, Russellville, Ky. — General patronage. The Green Goddess, with George Arliss. — Not a good picture for a small town. Too long for the kind of a picture. Could have been in five reels. Ten reels. — Claude McBrayer, Auditorium theatre, Hamilton, Mo. Mad Love, with Pola Negri. — Here's another one of this star's supposed-to-be pictures. She is a good actress but not good in this class of stuff. All scenery and no plot. Some liked it and some did not. About 40 per cent. Six reels. — J. Bailey, Dixie theatre, Shelbyville, Tenn. Enemies of Women, with Lionel Barrymore. — Here is a real big special that you can call a "special." This picture was filmed in Europe and is truly wonderful. Couldn't have picked a better pair than Barrymore and Rubens to play this one. Good drawing card. Eleven reels. — W. A. Clark, Jr., Castle theatre, Havana, 111. — General patronage. Three Wise Fools, with a special cast. — An exceptionally good comedy, excellently cast and directed. Small towns without "legitimate" (notice the "quote") theatres lost all the benefit of the success of the stage play — but the picture is there. A comedy melodrama which has elements that should make it successful anywhere. Made about $20.00 on it in the "dead" (more quotes) of an Ioway winter. The "long green" grows short where "the tall corn grows" in these months. Honestly, it does, New York. To judge from your control (?) sheets, you think corn's a dollar a bushel here all the time. — Fred Hinds, Cresco theatre, Cresco, Iowa. — General patronage. The Spoilers, with Milton Sills. — Played to good business three nights at raised admissions. Very pleasing entertainment. It is all they claim and then some. Many good comments. Played Our Gang in "Pleasant Journey" and call it a crackerjack program. Print O. K.. as usual from Goldwyn. Eight reels. — L. A. Burson, Sun theatre, Gothenburg, Neb. — General patronage. Lost and Found, with House Peters. — Here's a mighty good picture and acting is wonderful. A picture our patrons recommend. Better than "Down to the Sea in Here's the 2nd PALMER Photodrama that will make big dough for you EVERY poster, every lobby photo, every newspaper ad, every accessory shrieks ticket sales for you on "THE WHITE SIN." A great cast enacts this second big PALMER photoplay. Bank on it getting the dough for you. Take a slant at the press book. FILM BOOKING OFFICES 723 Seventh Avenue, New York, N. Y. Sales Office, United Kingdom: R-C Pictures Corporation, 26-27 D'Arblay Street, Wardcur St.. London, W. I, England Ships," only on a different type. — J. Bailey, Dixie theatre, Shelbyville, Tenn. The Love Piker, with Anita Stewart. — A good program picture. No special. — Bert Silver, Family theatre, Greenville, Mich. The Love Piker, with Anita Stewart. — Anita Stewart used to be a drawing card here, but of late seems to have lost her following. She has here a poor, stilted, unreal story that would make it hard for anyone to put over. To people it was just another picture. Seven reels. — Al C. Werner, Royal theatre, Reading, Pa. — Mixed patronage. The Love Piker, with Anita Stewart. — This is a very pleasant little picture with some beautiful gowns and settings. Kid brother furnishes the comedy touch and considerable hokum about the old dad who smokes the corn cob pipe. The star is pleasing, and beautiful, and this is the best thing she has done since "The Midnight Romance," in my estimation. Seven reels. — C. H. Moulton, Bijou theatre, Beach, N. C. — Small town patronage. The Love Piker, with Anita Stewart. — A perfect picture for a family theatre. Comedy and pathos and something to think about. Used Saturday with "Inbad the Sailor" comedy. Many compliments. Seven reels. — R. G. Jordan, Hinsdale theatre, Hinsdale, 111. The Love Piker, with Anita Stewart. — A good audience picture and one that will please in general. — Fred McCoy, Jefferson theatre, Springfield, Mo. Come On Over, with Colleen Moore. — This picture was a big surprise to us. It was the first Goldwyn picture ever shown in our town. We received a good print and our patrons commented on it as they came out. Will please any audience and make friends for the theatre. Price right. If the rest of the Goldwyn pictures are as good as this one, the exhibitors in the Omaha territory are passing up a good buy if they overlook Goldwyn. Five reels. — Gunther & Metzger, Palace theatre, Syracuse, Neb. — Neighborhood patronage. Come On Over, with Colleen Moore. — Good little Irish comedy-drama — not much action. This is an old one but film was O. K. and it pleased those who saw it. Not much drawing power. Five reels. — H. G. Selk, Selk theatre, Scotia, Neb. — Small town patronage. Come On Over, with Colleen Moore. — A dandy Irish comedy that will please all classes. It is old, but doesn't it beat all?" You show a big special that is a late release and holler your head off about it, and then show on old one like this, and the people will rave over the old one and tell you what a good show it was, and on the special walk out with that stung look on their faces. I had an orchestra that played the Irish Washerwoman when the dancestarted in the last reel and that made it go over with a bang. Six reels. — H. J. Eagan, American theatre, Wautoma, Wis. — Small town patronage. Look Your Best, with Colleen Moore. — The only comments I heard on this was from Mrs. Hammer and her two sons, Claw and Tack. The Mrs. said it was too short. Claw said it was too long, and Tack said it was too flat. My audience went out looking like they were just returning from the cemetery and I went home by a back street, feeling sorry that Colleen and Tony had gotten mixed up in such a mess. Use your own judgment. Your audience may like it. The Lord only knows. Six reels. — J. C. Jenkins, Auditorium theatre, Neligh, Neb. A Blind Bargain, with Lon Chaney. — Lon Chaney plays a dual role in this picture and I sold them on his wonderful acting. If Chaney is liked in your town all you have to do with this picture is get behind it, for it's some of the best work Chaney has ever done. — Fred McCoy, Jefferson theatre, Springfield, Mo. The Last Moment, w-ith a special cast. — Will not please. Most of my patrons left kicking, and if you have this booked let them keep it. — A. Mitchell, Dixie theatre, Russellville, Ky. — General patronage. His Back Against the Wall, with Raymond Hatton. — Can't give this one much very light entertainment minus action. Contains some comedy which is the only redeeming feature. Film O. K.; also price..