Exhibitors Herald (Mar-Apr 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Apr 1924
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Apr 1924)
Leaf #:
000239
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 16, 2023
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April 12, 1924 EXHIBITORS HERALD 17 0* s» J ■ Keep Your Patrons Happ By Inviting Them to Come In and "SING THEM AGAIN All over the country there is a great revival of the songs we used to sing. Three great radio broadcasting stations in Chicago asked what songs the people liked best. More than 70 per cent of the 100,000 replies favored the old familiar songs over the modern jazz. All over the country wide-awake exhibitors are turning this love of the old songs into boxoffice profit. Book These Modernized Revivals of the Songs You Used to Sing By Norman Jefferies Each Picture Introducing Three Old Favorites for the Audience to Sing and Advertise a "Sing Them Again" WEEK 'A /{\ //v ,\\ //\ 'A 'I \l/ \V \\, v// vfc & 7» /J[/I "LONG AGO" Introducing "Annie Laurie" "Old Cabin Home" "Love's Old Sweet Song" "OLD FRIENDS" Introducing "She Was Bred in Old Kentucky" "Two Little Girls in Blue" "Star Spangled Banner" "LEST WE FORGET" Introducing "Tenting Tonight on the Old Camp Ground' "Wait Till the Sun Shines, Nellie" "Mother Machree" "HOME AGAIN" Introducing "Old Black Joe" "Little Annie Rooney" "Home, Sweet Home" EDUCATIONAL FILM EXCHANGES, Inc. J=>~.c.Vf.n» For foreign rights address Far East Film Corporation, 729 Seventh Avenue, New York City