Exhibitors Herald (Mar-Apr 1924)

Page scan 000311 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Apr 1924
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Apr 1924)
Leaf #:
000311
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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a GLIMPSES of (TRIUMPH H AVING produced the world's greatest spectacle, "The Ten Commandments," Cecil B. De Mille returns in "Triumph" to the same type of picture as "Male and Female" and "Manslaughter." An ultra-modern love story, gorgeous gowns and gorgeous women, lavish settings, thrilling love scenes — all the unique touches that make De Mille the screen's greatest showman. Jeanie Macpherson adapted "Triumph" from the Saturday Evening Post serial and novel by May Edginton, author of "Secrets." Look at the cast below. "Triumph" will be released direct to exhibitors on April 28. Adolph Zukor and Jesse L. Lasky present CECIL DE Ml HE'S W TRIUMPH ^tyi LEATRICE JOY ROD LA ROCQUE and typical DeMille all-star cast Victor Varconi, Charles Ogle, Julia Faye, Theodore Kosloff, Robert Edeson, Zasu Pitts, George Fawcett, // Raymond Hatton. (2 (paramount (picture lODu CIO 8 * SfAMOUS PLAYERS LXS *Y COWORATOW | ~ better eVen than Manslaughter"