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Exhibitors Herald (Mar-Apr 1924)

Page scan 000312 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Apr 1924
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Apr 1924)
Leaf #:
000312
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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16 EXHIBITORS HERALD April 19, 1924 Tried and Proved Paramounts! T>ELEASED only a few weeks ago, here are four more Para" mount Pictures that have already established themselves in the front rank of the season's box-office successes. You don't take any chances playing these winners. They've already proven their worth. Ask the man who has played them. Read his opinions of them quoted below: "WEST OF THE WATER TOWER" The most sensationally selling novel of 1923 makes an even more sensational picture, starring Glenn Hunter. With Ernest Torrence, May McAvoy, George Fawcett, and others. William Noble, Criterion Theatre, Oklahoma City, says : "The picture is an excellent one and will be so pronounced by those seeing it." "FLAMING BARRIERS" George Melford's roaring melodrama of thrills, love and comedy. Jacqueline Logan, Antonio Moreno, Walter Hiers. By Byron Morgan, author of the Wally Reid auto racing yarns. Clark and Edwards, Palace Theatre, Ashland, O. : "Very good. Everyone seemed pleased. Atmosphere just right." "THE HUMMING BIRD" We could quote a hundred opinions about this one, and they'd all be the same — a wonder! Gloria Swanson's greatest. Sidney Olcott Production. Russell Armentrout, K. P. Theatre, Pittsfield, 111.: "One of the outstanding pictures of the year. Many told me this was the best picture I've ever run. That is saying a lot, as we are running the cream." "HERITAGE OF THE DESERT" Zane Grey story, featuring Bebe Daniels, with Ernest Torrence and Noah Beery. Directed by Irvin Willat. Ingersoll and Boget, American Theatre, Sandwich, 111.: "Here's a good picture. Will please them all. Drew big in spite of bad roads. New print." (Opinions from Exhibitors Herald and M. P. World) (paramount (pictures Produced by