Exhibitors Herald (Mar-Apr 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Mar-Apr 1924
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Mar-Apr 1924)
Leaf #:
000315
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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rr Money Not Only Talks — It Shouts for those live wire exhibitors who are showing "The Great White Way." From coast to coast they are reaping a golden harvest. AND NO WONDER! "The Great White Way" has everything. Rich comedy, tense drama, thrills upon thrills — and the greatest cast ever assembled. Such world famous writers and cartoonists as Brisbane, De Beck, McManus, Hirshfield, McCay, "Bugs" Baer, Runyon and Irvin Cobb appear for the first time on the screen in "The Great White Way." Tie up to your local papers which run one or more of these features. There are other celebrated figures in the film, including Tex Rickard, Florenz Ziegfeld, Jr., Joseph Urban, H. C. Witwer, Ned Wayburn and Earle Sande. Everybody will want to see them, too. FEETUREl^Sj FILM HKO QEITTER/ -STICK TO DRA.WINC, BE BECK'S IN the MOVIES' IF THEV FILM US. THEY GOTTA USE SLOW MOTION 1 «A*r NEMO. . DREAMED. LAST NIOMT, thAT WiNSOR. ' 1 '.MSCAY I WAS AN ACTOR. {hi IS AN ACW HE MAY 86 A BAD * ONE. BUT, HE IS TAN ACTOR' Flip1 1 No one ever dreamed of such a cast! Arthur Brisbane Anita Stewart Oscar Shaw Damon Runyon Billy De Beck Tom Lewis fl "Bugs" Baer J. W. McGurk Olin Howland T. Roy Barnes Pete Hartley Florenz Ziegfeld, Jr. Harry Watson John Hennessey Joseph Urban George McManus Stanley Forde Ned Wayburn Winsor McCay Hal Forde Fay King 1 Earle Sande H. C. Witwer Hal Coffman Johnny Gallagher Nell Brinkley Tammany Young Dore Davidson Harry Hirshfield "Kid" Broad Irvin S. Cobb Joe Humphreys 1 and the entire "Ziegfeld Follies" chorus MY BOSS IS FOOUSH Not to de /\ Moviie ACTOR = THEV SAY THAT &0»AE OJEEKS THEV \N\AKE gSO.OOO A YEAR > CP 'S. U v\//