Exhibitors Herald (Mar-Apr 1924)

April 19, 1924 EXHIBITORS HERALD 59 "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright , 192 4 This is the original exhibitors' reports department, established October 14, 1916. Beware of cheap, misleading imitations. "What the Picture Did for Me" is the one genuine source of exhibitor-written box office information. Address: "What the Picture Did for Me," EXHIBITORS HERALD, 407 South Dearborn Street, Chicago, III. Associated Exhibitors Going Up, with Douglas MacLean. — Light comedy-drama that seemed to please everyone. Didn't make any money on it, but the weather was bad. The youngsters were kept in an uproar. We try to please them, for they are regular customers and real fares. Seven reels. — Mrs. W. J. Carter, Maxine theatre, Croswell, Mich. — Small town patronage. David Copperfield, with a special cast. — Settings and scenery beautiful. Acting fine. The acting of Buddy Martin is flawless. A wonderful picture which everyone should see. — Henry C. McCoy, Elite theatre, Golconda, 111. — Small town patronage. David Copperfield, with a special cast. — This was liked by a few as a classic, but as an attraction I would advise you to be careful of it. — A. L. Veatch, Princess theatre, Morganfield, Ky. — Small town patronage. Conquering the Woman, with Florence Vidor. — This is what I call a good feature. Pleased everybody. Several good comments. This feature should please almost any kind of an audience. Six reels. — J. F. Spangler, Globe theatre, Beaver, Okla. F. B. O. North of Nevada, with Fred Thomson. — Another dandy picture with this new star. Even better than "Mask of Lopez. "Silver King," the wonder horse, does some astounding things in this. Five reels. — Mrs. Frank Paul, Marvel theatre, Carlinville, 111. The Lullaby, with Jane Novak. — Heart interest drama with Italian atmosphere and gave fair satisfaction. Drew fair business and didn't cost a million dollars. — John W. Hawkins, Capitol theatre, New Bedford, Mass. — General patronage. The Mail Man, with Ralph Lewis. — This is just about one of the best and biggest pictures that I have run. No love plot, other than father and son theme, but it sure holds interest from first to last. The bombardment by the Pacific fleet is worth admission, which can easily be raised and picture will back it up. Had good crowd and swell print, which is very unusual for me. Not a stop in the whole picture. Seven reels. — H. Woody, Princess theatre, Lincoln, Kan. The Mail Man, with Ralph Lewis. — Good picture. Played one day after our opposition had used this two days and did fairly good on it. Six reels. — Geo. J. Kress, Hudson theatre, Rochester, N. T. — Neighborhood patronage. Lights Out, with a special cast. — Some picture. We advertised like a circus, but did not raise admission prices, and did some business in Lent. F. B. O. will treat you right. Seven reels. — M. Royster, Grand theatre, Galena, 111. The Love Pirate, with Carmel Myers. — This one did not please at all. I did not see so very much to it myself. Lost as much as was cashed in at the box office. Five reels. — Hugh G. Martin, American theatre, Columbus, Ga. — General patronage. Mary of the Movies, with a special cast. — Good picture. My patrons liked this IJIIIIIIlllllllllllllllliM | Star Photos | Published in | | This Number J Photographs of all stars ■ ■ nominated in the "Herald 1 ■ Only" Club Favorite Star Con ■ 1 test are published this week ( K in the space regularly allotted | | to the "Pictorial Section." iiiiiiiiiiiiiiii very much. Some said it was better than "Hollywood." It sure drew well for me. Six reels. — M. Royster, Grand theatre, Galena, 111. The Pair Cheat, with Dorothy Mackaill. — This pleased our patrons and is a good program picture. — M. Bailey, Strand theatre, Dryden, Ont., Can. — Small town patronage. The Pair Cheat, with Dorothy Mackaill. — Good program picture. Pleased my patrons A-l. Can be bought right from F. B. O. Six reels. — M. Royster, Grand theatre, Galena, 111. Breaking1 Into Society, with Bull Montana.— This gets a number of laughs and will please if put on a double program. Not strong enough for a feature, but if you book a drama or Western with it you will have a good show. Four and one-half reels. — Mrs. Frank Paul, Marvel theatre, Carlinville, 111. Crashin' Through, with Harry Carey. — A fair Western that pleased a small audience. Can't see Landis as the villain. Film in fair shape. Six reels. — W. T. Waugh, Empress theatre, Grundy Center, la. — Small town patronage. If I Were Queen, with Ethel Clayton. — We didn't expect much on this one, but it went over just as well as some of those with a long string of testimonials. Six reels.— Roy R. Peterson, Fad theatre, Arlington, Neb. — Rural patronage. Human Wreckage, with Mrs. Wallace Reid. — The acting of Mrs. Reid and Bessie Love is wonderful. Everyone should see this one, as it carries a wonderful lesson. Mrs. Reid should be praised for the work she has been doing. Eight reels. — Henry C. McCoy, Elite theatre, Golconda, 111. — Small town patronage. Human Wreckage, with Mrs. Wallace Reid. — Was afraid to use this one second run after the majority had seen it before, but glad that I did, even though I did not make any money at all on it. Paid too much for it is the main reason for no profit. Eight reels. — Hugh G. Martin, American theatre, Columbus, Ga. — General patronage. The Kick Back, with Harry Carey. — Not much to this one. It pleased but very few. Ran it with round 5 of "Fighting Blood" and got by. Six reels. — D. C. Frew, Franklin theatre, Piggott, Ark. — General patronage. Daytime Wives, with a special cast. — Good Sunday picture. We did good business on this one. Not wonderful, but a good program picture, and F. B. O. sells it as such. Seven reels. — M. Royster, Grand theatre. Galena, 111. The Bishop of the Ozarks, with a special cast. — Personally, I did not like this one — considered it a bunch of bunk. But I want to say that my judgment was worthless. More people have gone out of the way to tell me that it was a fine picture than have done so for any picture in months. Therefore I would advise others to use it. Six reels. — C. E. Hopkins, The Hopkins theatre, Cotter, Ark. — Small town patronage. Westbound Limited, with Ralph Lewis. — Good picture. Good comments. Good attendance. Book it. Seven reels. — E. L. Graef, Opera House, Hortonville, Wis. Westbound Limited, with Ralph Lewis. — Good picture which pleased. — A. Stalder, Spicer theatre, Akron, Ohio. The Third Alarm, with Ralph Lewis. — Very good comments from patrons and receipts satisfactory. Book it. Seven reels. — E. L. Graef, Opera House, Hortonville, Wis. The Third Alarm, with Ralph Lewis. — A good melodrama with lots of human interest. The only drawback was a very ordinary looking heroine. Seven reels. — P. E. Doe, Electric theatre, Arcadia, Neb. — Neighborhood patronage. In the Name of the Law, with Ralph Lewis. — A fine picture. Some thought it better than "The Third Alarm," which has the same cast. Six reels. — J. W. Andresen, Rialto theatre, Cozad, Neb. — General patronage. Two Kinds of Women, with Pauline Frederick.— My patrons liked this. Not one kick. Different from Frederick's usual plays, but interesting. Five reels. — Miss Edith Lawrence, Vogue theatre, Vernal, Utah. — Small town patronage. The Blue Diamond Mystery, with a special cast. — Just fair. Mystery is right. Was substituted for "Canyon of Fools." Needs a good comedy to top it off. Five reels. — A. C. Betts, Powers theatre, Red Creek, N. Y. — Small town patronage. First National The Eternal City, with Bert Lytell. — Here is a production that ranks up with some of the best efforts. It is built from the ground up and the sort of picture that impresses patrons that the "movie" is not yet dead and that it will live and be entertainment worth while. The three leads in this deserve more than special mention as they are 100 per cent actors. Eight reels. — W. H. Brenner, Cozy theatre, Winchester, Ind. Boy of Mine, with Ben Alexander. — I think that I can truly say that this picture brought us more favorable comments than any picture we have played, except perhaps the "Potash and Perlmutter" picture. This