Exhibitors Herald (Mar-Apr 1924)

April 19, 1924 KXHIBITORS HERALD 61 iuiiiiiiiiiuiiiiiiiiiiiiiiuiinuiiiiiM New Members Tell Rea sons For Joining "Only" Club Enclosed find my application for membership in the "Herald Only" Club. Have read the "Herald" for almost three years and believe it all right. I've noticed in some reports where the exhibitors just tell of what they made. This does not help us in telling whether the picture is good or not. As I notice in your list of "Herald Only" members another Hinds, from Iowa, this will now make two Hinds in the "Herald Only" Club. Although I do not know him, we will now probably become acquainted. — WILLIAM HINDS, Opera House, Odell, Neb. Beg to advise that we report on pictures to the "Herald Only." — L. DEYO, Miers theatre, Schoharie, N. Y. I may be one of the last to join the "Herald Only" Club, but have intended to for some time past. Since taking the "Herald" I have depended almost solely on j it for guidance in booking pictures. I find that I can get a fair idea of the good ones by reading a number of different reports on pictures, jj While I have derived a great deal of benefit from the reports, I I admit I have not contributed much to the department, but I intend 1 to make amends. Herewith I enclose some reports. Yours for the "Herald Only." — A. B. O'TOOLE, Star theatre, | Crystal, N. D. NOTE: Enrollments this week bring the club membership to 176. Other names added to the roster, which is printed in full on the opposite page, are JOE S. KENNEASTER, Mystic theatre, Clovis, Cal.; H. H. PFLUGER, Pfluger | theatre, Pflugersville, Tex., and M. ROYSTER, Grand theatre, Galena, III. EXHIBITORS HERALD, 407 S. Dearborn St., Chicago, 111. Gentlemen: I wish to join the "Herald Only" Club formed by contributor* to your "What the Picture Did For Me" department. (Exhibitor) (Theatre) (City) (State) ing to rave about. Believe if they had a real actress in this it would go over much better. But Katherine don't seem to be able to put them across. She is beautiful all right, but she will have to get a little more pep into her and forget how pretty she is if she wants to get by. Think this will be her last one. Six reels. — Crosby & Schwierske, Rex theatre, Colby, Wis. What a Wife Learned, with Milton Sills. — Very weak. Pleased about 50 per cent. — E. H. Brechler, Opera House, Fennimore, Wis. — Neighborhood patronage. What a Wife Learned, with Milton Sills — Why, oh, why will they give a good picture like this such a terrible title? Can't see for the life of me why they didn't leave the name as it was supposed to be. "Just Jim." There is some real good acting in this and a story that will go over in good shape in most any house, and there are a few good thrills and some fine photography, although it won't please the roughnecks. We consider it will please if you can get them in, but the title will keep more away than it will bring. Paper on it not very good, which didn't help pull them in. Seven reels. — Crosby & Schwierske, Rex theatre, Colby, Wis. — Small town patronage. Penrod and Sam, with Ben Alexander. — This I consider an extra good feature — the kind of picture that my audience likes to see. Pleased everybody, both large and small. Eight reels. — J. P. Spangler, Globe theatre, Beaver, Okla.— General patronage. The Voice Prom the Minaret, with Norma Talmadge. — Norma does her usual good acting but the story is too mushy. Did not please. Eugene O'Brien is very good. If they had given them a story, they could have done something. Seven reels. — F. J. O'Hara, Community theatre, Elgin, Neb. — Neighborhood patronage. The Huntress, with Colleen Moore. — A mighty fine picture. Quite a change from the usual line and a small town can do good on this. Seven reels. — M. Bailey, Strand theatre, Dryden, Ont., Canada. — Small town patronage. Minnie, a Marshall Neilan production. — This picture went over for us as good as anything we have run for the last six months. Which goes to show, as one brother exhibitor said, "You never can tell what you least expect the most." for we had seen several adverse reports on this picture and was afraid of it and set it out twice, setting it in what we figured would be our worst show weather, during February, and lo and behold, when we did run it, they fairly ate it up. Personally, we think it a very good comedy, as it is out of the ordinary run of comedies. There is nothing suggestive in it, except the scenes where she is taken out riding in the auto and they run out of gas and she gets out and walks home. If we had run this in good show weather, would have cleaned up on it. As it was, we made a little and they are talking about it yet. It might not go over in all small towns, but figure that in towns of around 1,000 population or so it will go and will please as much as the average picture. Don't be afraid of it. There are a good many real good laughs in it. If you are afraid to laugh at the show, you can laugh about it when you get home. It's good. Seven reels. — Crosby & Schwierske, Rex theatre, Colby, Wis. — Small town patronage. Her Mad Bargain, with Anita Stewart. — Not very much to it. The print I received was about half gone, so I am not in a position to say for sure whether it was good or not. — W. H. Hardman, Royal theatre, Frankfort, Kan. — Small town patronage. Bell Boy 13, with Douglas MacLean. — Here is another good comedy from MacLean. It went over in good shape. Had Buster Keaton In "The Boat" to run with it and made a dandy show. As all brother exhibitors have said, it is not as good as "The Hottentot," but is as good or better than the average comedy and will please 90 per cent. Five reels. — Crosby & Schwierske, Rex theatre, Colby, Wis. — Small town patronage. BeU Boy 13, with Douglas MacLean. — Just a fair picture. About 50 per cent pleased. Five reels. — Earle Martin, Hobart theatre, Hobart Mills, Cal. — Small town patronage. Bell Boy 13, with Douglas MacLean. — A fairly good comedy. — W. H. Hardman, Royal theatre, Frankfort, Kan. — Small town patronage. Mighty Lak' a Rose, with a special cast. — Very good picture. Eight reels. — Earle Martin, Hobart theatre, Hobart Mills, Cal. . — Small town patronage. Mighty Lak' a Rose, with a special cast. — Pleased 100 per cent. Ran this as our Thanksgiving special. All small town exhibitors owe First National a vote of thanks for putting out a picture like this. Film in perfect condition. Eight reels. — Henry C. McCoy, Elite theatre, Golconda, 111. — Small town patronage. Oliver Twist, with Jackie Coogan. — A good picture. Ran this two days and drew big crowds both days. Coojran is a big drawing card for us. Exhibitors should book this one. Get the schools to cooperate with you on this one. Eight reels. — Henry C. McCoy, Elite theatre, Golconda, 111. — Small town patronage. Scars of Jealousy, with Frank Keenan. — Good outdoor picture. My people liked it very well. — W. H. Hardman, Royal theatre, Frankfort, Kan. — Small town patronage. The Hottentot, with Douglas MacLean. — ■ A great picture that pleased everyone. Step on it and make money. Print new. Seven reels. — W. T. Waugh, Empress theatre, Grundy Center, la. — Small town patronage. The Hottentot, with Douglas MacLean. — This is a dandy picture which stood up for two days to good business. The best I have seen of this star. — A. L. Veatch. Princess theatre, Morganfield, Ky. — Small town patronage. Hurricane's Gal, with Dorothy Phillips. — An extra good story of the sea. Well produced. Did not draw very well. — W. H. Hardman, Royal theatre, Frankfort, Kan.— Small town patronage. Kindred of the Dust, with Miriam Cooper. — This is a fine picture and gave entire satisfaction. The story by Peter B. Kyne was widely read and they sure came in to see the picture. Miriam Cooper is beautiful and her work deserving the highest praise. The age of this makes no difference and it can be bought right. Film in perfect condition. Eight reels. — C. H. Moulton, Bijou theatre, Beach, N. D. — Small town patronage. Kindred of the Dust, with Miriam Cooper. — This seems to be quite a good picture, only print A, out of Des Moines, is full of short titles, of misframes, and action is away too short all the way through. This is supposed to be eight reels, but short