Exhibitors Herald (Dec 1923 - Mar 1924)

26 EXHIBITORS HERALD March S, 1924 OF SPECIAL INTEREST "What the Exhibitor Did to Me," a Dissertation on Theatre Operating and Exhibition by Hugo Ballin 28 "Benefits," the first of a series of "Public Relations" aids by Len S. Brown.. 56 Quigley's Pertinent Remarks on Trade Subjects 2j •The High Cost of Studio Efficiency." . . . "Why John M. Quinn Never Used Watch." . . . "Exhibitors Resort to Cutting Pictures," "America." a review of D, W. Griffith's historical special by John S. Spargo,, 52 "Volanda," a review of Cosmopolitan's historical romance by John S. Spargo. 50 NEWS OF THE WEEK Wide Exhibitor Interest in Music Tax develops 27 Foxy Exhibitor Cheats Bandit Out of $3,000 21 Zukor and Christian Deny Charges Against Harding Secretary 27 Cohen and Directors Select Boston for 1924 Convention 29 Kansas League Is Out After Record Attendance at Conclave 29 New York May Hold Annual Meeting in Buffalo 2'.' Film Folk Celebrate the Return of Celebrities to Coast 31 More Effective Censorship Sought by National League 39 Illegal to Pad C. O. D. Film Shipment Charges, Postoffice Rules 39 Perennial Censorship Bill Up Again in Kentucky 39 Theodore L. Hays Is Critically 111 30 PICTURES OF THE WEEK Pictorial Section 33 Ministerial Association pays respects to Douglas MacLean. . . . Visible and invisible stars of production. . . . Mary Pickford completes "Dorothy Vernon of Haddon Hall." . . . Christie selects beauty queens for 1924 product. . . . First National tenders luncheon to Goldwyn. . . , Life pass present to Sid Grauman's mother. . . . Artist produces miniatures of big sets for exploitation. . . . Thomas H. Ince reorganizes. . . . Borzage signs with Metro. . . . Some people you know. First Stills from "America" 53 First Stills from "Yolanda" 51 WRITTEN BY EXHIBITORS "WHAT THE PICTURE DID FOR ME" fil Presenting 746 exhibitor-written box oflfice reports on current pictures, including "Daddies." ''Foolish Parents." "The Hoosier Schoolmaster," "H o o d ra a n Blind." '"Jack O' Clubs." "Ladies to Board," "The Love Bandit," "The Man From VVynming." "Not a Drum Was Heard" "The Old Fool." "Puritan Passions," "You Can't Get Away With It." and others. Letters From Readers 60 Letters to "The Theatre" 42 "Your 'Colyumn' " 67 Funny Side of Exhibition 32 SERVICE DEPARTMENTS The Theatre 41 Public Relations 56 Reviews 49 Theatre Construction and Equipment 88 Short Subjects 45 Newspictures 45 FEATURES Hollywood, by Harrv Hammond Beall 32 New York, by John S. Spargo SS Purely Personal 60 Pacific Co.ist Events, by H. E, N 55 Retakes 26 Middle West Events 89 It Is Larger and Better "I want to coinpUment you on the size of your 'What the Picture Did for Me' department. That's what makes one paper worth more to the exhibitor than others, I saw a few copies of the HERALD only a short time back and at once realized that was the paper for me. Consequently I subscribed and have been consulting this department ever since, "This year I am not subscribing for any other trade paper as I feel that the Herald has everything in it that I have time to read, and I have decided to leave off a trade paper I have been getting for nearly nine years. I believe in being loyal but loyalty must go both ways, and there has been a time not long ago when the editor at that time of this other paper was not loyal to the exhibitor. "Another thing I like about your pubUcation is the Box Office Record. You've got all the dope right before you in one compact little book. It's great! "So, thanking you for your all around good publication, and I am stating the appreciation of thousands of exhibitors I am sure, I wUI close. "Yours truly, T. W. CANNON, Majestic theatre, Greenfield, Tenn." Re -Takes "What the Picture Did For Me" I SEE Will Rogers has been invited to attend the A. M. P. A. Naked Truth dinner to be held in the town of New York, March 29, and Will promises to rip the covering off the Truth assisted by Will Hays. A ringside seat with the two famous Wills doing a Teapot Dome act ought to be worth something. * * * The press agents ought to be made build that Hall of Fame for Films in Washington .because they'll use it most writing abont the super films therein preserved. * * * Now All Together The silent drama and the loud speaker are getting together in Chicago and lighting their common enemy the Music Trust. Now the film fans and the radio fans ought to get together and voice their protests. This ought to include almost everybody for everybody nowadays is either a picture fan or a radio bug — or both. Independent Cusses I like the independence of these Counts. Take Ludy Salm for instance. The minute he found Miss Rogers didn't have the dough with her, he announced he was going to get a divorce — unless old man Rogers came through in six months. * * * Good News Theodore Roberts, the grand old man of the screen, is gradually recovering from his recent illness. * * * Loves His Work The next big fight down in Mexico ought to be a good one. They've got a general by the name of Moran at the head of the army. « * ¥ R. A. Knows Listen to these bon mots from Richard A. Rowland, of First National: "Many a picture that pleases the critics pains the public. . "A picture is a success when it pleases the man who buys a seat and makes him want to see more pictures from that company. "The producer who thinks that the public is still in its infancy will be the best-dressed man in the poorhouse." * * * All Want Prize If all of those Bok "peace" contestants start a fight because they didn't win the $100,000 and sue for a million apiece, it'll take an army of attorneys to defend Edward. * * * 'Taint So Who says talk is cheap? They want $10 a minute to radio political speeches in New York. * * * Wow What a Kick Chicago's Mayor closed a lot of coflFee shops, but not because they were serving coffee. After Congress gets through with this Tax reduction bill I hope they do something to keep women outa barber shops. J. R. M.