Exhibitors Herald
Dec 1923-Mar 1924
- Title:
- Exhibitors Herald
- Date:
- Dec 1923-Mar 1924
- Author:
- Exhibitors Herald Co.
- Publisher:
- Chicago, Exhibitors Herald Co.
- Volume:
- Exhibitors Herald (Dec 1923-Mar 1924)
- Language:
- eng
- Subjects:
- {"Motion Pictures","Film Industry Trade Magazine"}
- Collection:
- Early Cinema, Hollywood Studio System
- Format:
- Periodicals
- Contributor:
- Media History Digital Library
- Coordinator:
- Media History Digital Library
- Date Added:
- 2021-10-07T01:05:17.584Z
- Description:
- Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014