Exhibitors Herald (Dec 1923 - Mar 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1923 - Mar 1924
Publisher:
Chicago, Exhibitors Herald Co.
Volume:
Exhibitors Herald (Dec 1923-Mar 1924)
Leaf #:
0001220
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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34 EXHIBITORS HERALD March 8, 1924 On these pages LOTTIE FORREST, Jennie Furton Mary Pickford hai brought to the screen "Dorothy Vernon of Haddon Hall," a story which she long has desired to produce. This big offering will have its premiere in the East in March, and both Mary and Doug, will attend. Bordering this page are pictures of prominent members of the cast. Above is a treatment of stills which can be used by exhibitors for window displays. MARY PICKFORD. Dorothy Vernon ANDERS RANDOLF, Sir Geoixa Vei MARC MacDERMOTT, Sir Malcolm V< ESTELL£ TAYIjOR, i of Scats Carmel Myers, Goldywn player, has a guessing game all her own. Who's the grotesque image? It can't be Tut-ankh-Amen, for he's just be«D located over in Egypt. Therefore, our guess is John T. King, mysterious benefactor of New York's erstwhile AntiSaloon League superintendent. MALCOLM WAITE,