Exhibitors Herald (Dec 1923 - Mar 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1923 - Mar 1924
Publisher:
Chicago, Exhibitors Herald Co.
Volume:
Exhibitors Herald (Dec 1923-Mar 1924)
Leaf #:
0001223
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 8, 1924 EXHIBITORS HERALD 37 the news in pictures Will Rogers, appearing in Roach -Palhe comedies, one of his latest being "Two Wagons, Both Covered," boasts possession of one of those popular brands of four wheelers, a Rolls Ruff. "Come on, Monte, I dare you to ride in it," says the comedian to Monte Blue. Thomas H. Ince and his new production staff pose for the "Herald's" camera man. Top: Mr. Ince (left) and John Griffith Wray, manager of production. Below: Reeve E. Houck, studio superintendent, and Edward deB. Newman, business manager. .-Ill putnrrs ou this p,i'i,' <'r< fmm "Herald" photos b\ H. E. .V. Leslie Mason smiles happily in his new surroundings. California sunshine must agree with you, Leslie. Left to right: Jimmy Beale, manager of the Los Angeles exchange of W. W. Hodkinson Corporation; Leslie Mason, recently appointed West Coast representative of the company; S. W. Whitehead, salesman for the company, and L. E. Hobson, the booker. The smile that a new contract brings. Frank Borzage has just signed with Metro, the contract to become effective after the completion of two more attractions under the Joseph M. Schenck banner. Director Borzage has produced some excellent attractions during the past year. All the big stars will be there. T. N. T. March 29